About Send2Press:
Featured in Entrepreneur®

What We Do

Since 1983 Neotrope® has offered and delivered proven, effective, and consistent business marketing services and technology solutions. Send2Press® offers affordable direct-to-editors™ news distribution services, professional press release writing, agency of record service, and press release optimization. Neotrope/Send2Press is proud to be a 100% U.S. company, located in Redondo Beach/Torrance, California, USA.

Featured in Entreprenuer: Really

Unlike some of our younger competitors who like to put graphics on their websites saying "as seen in Entrepreneur," simply because they run a classified ad in the back of the book, only Neotrope/Send2Press has been frequently featured in the Entrepreneur print edition of the magazine, websites, and business guides, based on our 25+ years of expertise and credibility. Sure, we advertise in there, too, but there's a big difference between being an advertiser and being interviewed by the magazine in the editorial sections. Don't be fooled by the newbies who advertise in various magazines — but have never actually been featured in the magazine, and try to make it seem like they have with colorful (but misleading) graphics.

Neotrope's co-founder and president, Christopher Simmons has been interviewed for three different editions of Entrepreneur over the past five years, which include the Nov. 2003 issue (on press release writing), the Mar. 2006 issue (on the best day to send a press release, and using PR to grow a new business), and the Feb./March 2007 "StartUps" guide (on using the Internet for PR, and press release optimization), which also ran on the Entrepreneur.com website in Feb. 2007, and was re-purposed with different title for syndication to sites like MSNBC.com and The Today Show website in Mar. 2007.

Examples of these articles can be found, below, on this page.

Ask the Guru ... Major Media Does!

Christopher Laird Simmons is a recognized expert in the imaging, e-media, public relations (PR), and Internet marketing arenas. He wrote his first successful press release in Dec. 1981, which led to media coverage in the June 1982 issue of Playboy — he's been writing press releases for more than 25 years. He is frequently interviewed by organizations as diverse as Entrepreneur, PC World, The Chicago Post Tribune, Micro Publishing News, Publishing Basics Radio, JackStreet, Home Business, and Trendwatch, among others. As a professional journalist he has written for publications as diverse as Digital Imaging, Print on Demand Business, Micro Publishing News, Spazz, Polyphony, and the Graphic Artists Guild newspaper. He served on the panel of judges for the Public Relations Society of America (PRSA) Excellence in Tech Journalism Awards for three years, and he has been invited to speak at Seybold, and the annual meeting of the American Intellectual Property Law Association, among others. Christopher still personally oversees all Send2Press client projects.

Christopher was interviewed for the Feb./March 2007 "Entrepreneur's StartUps" guide (aka Spring "Small Business StartUp Guide"), which is published three times each year and available on newsstands and at bookstores.

There were two versions of the story, which had two titles, "Get Your Biz Noticed Online—For Free," and also "In the Spotlight" which ran on the website in Feb. 2007. The subhead for both versions was "Got a tight budget? You can still get noticed. Find out why online publicity is one of the best ways to boost your business."

In addition to Christopher being interviewed on the topic of "optimizing press releases," a Send2Press client, Susan Davis, was also interviewed regarding her successes using Send2Press for top news placement in online search portals like Google.

A third version of the story was syndicated online to various top-tier content portals including MSNBC.com and The Today Show site (a subset of the NBC portal) on March 3, 2007. This version of the story had a different title, "Make Blogs Your Best Marketing Tool," but had the same sub-head again. This version of the story also appeared in Google News and other "news" content archives.

Our Customers Say it Best: Featured Testimonial More Testimonials Recent Successes “ Send2Press has yielded interviews for me in television, radio, newspapers, magazines and the Internet from all over the globe, including the BBC, Sirius Satellite radio, MSNBC, CNN, E! entertainment, People magazine, the New York Times, Associated Press, Reuters, etc. Send2Press' press release service seems to reach everyone, and their writing service is spot on. ” — Daniel Edwards  •  Sculptor   More Customer Comments    View Latest Customer News Stories “ Within three days of Send2Press sending out our release, we were contacted by Good Housekeeping and Faith Popcorn's office. If you're new to this experience or unconvinced that press releases work, Send2Press is the place to go that can prove they do. ” — A. Karno  •  President, Java Juice, Inc. “ As a PR pro serving emerging technology companies, we tried your service out as a substitute for some high priced and low ROI commercial news distribution services. Our comparison tests reveal that your custom approach and personal attention to each release results in higher visibility. Send2Press cut our client's press release distribution costs in half! Your service is the best value going. ” — Nancy Rose Senich  •  Nancy Rose & Associates “ We have been using another service (PR Newswire) for our last press releases and I have to tell you: Send2Press' services are hands down far superior. Not only are your service features better and the visibility of the press releases so much stronger — but you are almost half the cost. ” — Taylor Wilshire  •  Award-winning Author of "The What-if Guy" “ Thanks for the excellent service over the past three years. Send2Press has given us everything we would get from the 'top brand' PR distribution services, but at a fraction of the cost. Your customer service is fantastic and we have been very impressed with your responsiveness and attention to details ... the results that we have gotten from Send2Press have been very good as well, as we were able to grow our business dramatically over the last 3 years and attracted the attention of several investors, including Yahoo!, who recently acquired our company. ” — Brian Hutchins  •  Dialpad Communications, Inc. “ Send2Press has yielded interviews for me in television, radio, newspapers, magazines and the Internet from all over the globe, including the BBC, Sirius Satellite radio, MSNBC, CNN, E! entertainment, People magazine, the New York Times, Associated Press, Reuters, etc. Send2Press' press release service seems to reach everyone, and their writing service is spot on. ” — Daniel Edwards  •  Sculptor “ You folks provide a great service! We are a new technology and research company, and our technology is developing into applications at blazing speed. Ironically, a friend who works at a big technology PR firm blew 'Send2Press' in my ear last fall, so I tried it out. I've never looked back. Our response from a very technical engineering audience has been great. ” — Jim Callough  •  Kubota Research Associates, Inc.   More Customer Comments    View Latest Customer News Stories Recent Client Media Success Stories The following are a very few of our recent client successes. Note that we are only aware of client news placements, queries, interviews, articles and broadcast exposure when a client informs us of the event, and so this list is certainly incomplete. These are "true" successes and not automated posting of press releases. Refresh Listing Below

Neotrope®, Send2Press®, California Newswire®, and ContextEngine® are U.S. registered trademarks and service marks of Neotrope. Direct-to-Editors™, DotComMojo™, PRTrax™, ContextXpert™, e-MediaKit™, SEO+PR™, PRnetwire™, PR News Channels™, eNewsChannels™, and Free2Press™ are trademarks and service marks of Neotrope. All rights reserved.