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How-to Articles

Press Release Writing
The following articles can provide valuable information if you've never written or distributed a press release before.

How to Write a Press Release
by PRSA Member, Christopher Simmons
Copr. © 1999, 2003
A basic introduction to the concepts and formats for writing a press release, with practical examples of actual releases.
[UPDATED JANUARY 2003]

How NOT to Write a Press Release
by Richard Romano — Copr. © 1999
A working journalist provides a humorous look at what many companies do to shoot themselves in the foot when sending press releases to editors.

Why Should Your Business Use Press Releases?
by Christopher Simmons — Copr. © 1999
A general overview of the kinds of companies and service offerings that are best suited to using press releases, and the kind of content which would be considered "newsworthy" versus "advertorial" in nature.