From www.Send2Press.com
Contest Seeks New Image for Longer-Living Americans; Following Census Bureau Report of Improving Health, Seniors Will Submit Age-defying, Un-wimpy Activities Edited by Christopher Laird Simmons Mon, 13 Mar 2006, 15:42:00 EDT KIRKLAND, WA (SEND2PRESS NEWSWIRE) -- Over 65 no longer means over the hill, but old stereotypes remain, according LTC Financial Partners LLC, the nation's most experienced long term care insurance brokerage. To change perceptions, they are running a contest to show just how alive and capable today's seniors really are.
*(Photo Caption: Photo of Jonas Roeser, Director of Marketing.) The contest may seem tongue-in-cheek but the intent is serious. As 77 million baby boomers approach a robust retirement and ever-increasing lifespans, seniors continue to suffer from a wimpy image. On March 9 the U.S. Census Bureau reported improving health and wealth among senior Americans, along with a projected doubling of the 65-plus population over the next 25 years. "The new reality needs to get into people's heads," says Jonas Roeser, Director of Marketing for LTC Financial Partners. "It's 2006, not 1806. Today's seniors are healthy, active, and dynamic. But the public still associates retirement age with slowing down, losing memory and so forth. That's all wrong." Submissions should be "basically true, but poetic license is allowed," says Roeser. All submitters will receive a free copy of the guidebook, "Dignity for Life - Facts That Can Protect Your Assets and Quality of Life." All submissions will be posted on the Internet. Twenty winning entries -- a selection of the most interesting and diverse -- will be announced to the media, on June 12. A submission form is available online, at www.eranova.com/LTCFP/over65contest.htm. Send2Press® is the originating wire service for this story. Copyright © 1983-2008 by Send2Press® Newswire, a unit of Neotrope®. All rights reserved. This "article version" may not be republished, broadcast, rewritten, or redistributed without express permission. For more information about this news article, contact the company directly, and NOT Send2Press. www.Send2Press.com 775 times (131 this year) Washington News is powered by Washinton State Newswire™ |
The "Over 65, Into Over-Drive" contest, which starts today, solicits examples of robust, dynamic activity. Americans 65 or older are invited to submit their stereotype-breaking physical and mental feats. Entrants must complete the following sentence in 25 words or less: "I am over 65 and ...."