Send2Press® Newswire is a service of Neotrope®, established Jan. of 1983 in Redondo Beach, Calif., USA.
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Save 10% on Selected Press Release Distribution Services from Send2Press
Introduction
Since 1983 Neotrope® has delivered proven, effective, and consistent business marketing services, professional PR, and technology solutions. Since 1999 Send2Press (a service of Neotrope) has delivered effective, affordable news distribution services, professional press release writing, agency of record service, and syndication of original news content.
Neotrope's Send2Press Newswire service and the Neotrope News Network provide a unique solution for dissemination and persistence of news content to targeted media. We offer the only proven, credible and experienced newswire service which was the first in the industry to be fully staffed by current and former professional journalists, and accredited public relations (PR) professionals. We're proud to be a fully U.S. based company, located in Los Angeles, Calif.
True Direct-to-Editors™ Media Targeting
As a true newswire service, managing our own media contact databases for over 25 years, we do not "mass media" blast news, or send content to the public or businesses (direct marketing). We only send news content to the media, and all dissemination is highly targeted. Specifically this means we don't send cooking news to car magazines, and we identify specific editors at publications so that the food editor at The New York Times doesn't receive book news (unless it's a cookbook!).
Our media databases comprise over 160,000 media outlets, with more than 350,000 unique media contacts. Our daily and weekly opt-in media, over 5,000 RSS feeds, and exclusive Neotrope News Network sites like eNewsChannels.com, CaliforniaNewswire.com, and others help increase your online and offline visibility at the best price vs. ROI in the industry. (NOTE: number of actual contacts news is sent to varies wildly based on actual news being announced, and is generally never more than 5,000 total targets, even with the top of the line plan.)
We Send Press Releases to:
- Daily newspapers in all U.S. states; selected weekly newspapers.
- National trade and consumer magazines / periodicals.
- Broadcast TV stations and news/talk radio.
- News aggregators, clipping services, social networks and search engines.
- Over 5,000 RSS feeds, Weekly opt-in list, Daily Opt-in List, and news feeds for Webmasters.
- Exclusive national online placement in the Neotrope News Network.
More than Press Release Distribution
Because Send2Press is a service of Neotrope (which has been delivering brand identity and public relations services for 30 years) we also offer professional press release writing and editing, affordable agency of record service for new start-ups, and the best SEO of news content in the business.
You can trust the team at Send2Press to "do it right" when composing and disseminating your news content to the press.
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COUPON: New Customers Take 10% Off Your First Order
Through MAY 30, 2012, save 10% on our "Standard" level distribution plans using coupon code: NEWBIE10 (all caps, no spaces!).
TERMS OF USE: coupon not applicable to "Extended" plans, writing services, international options, add-ons, special combo-packs already discounted, online-only plans, or plan Multi-Packs. This coupon is for NEW customers only. Limit one use, and you MUST create an account, and properly "apply" coupon code on cart view page, using the big "apply changes" button (will show discount if done properly) — see tutorial below. You may order any number or mix of services to use later (they do not expire).
LIMIT ONE USE OF ANY "FIRST TIME CUSTOMER DISCOUNT COUPON" BY ANY COMPANY / AGENCY / CLIENT / PERSON, ON FIRST ORDER ONLY. FIRST TIME CUSTOMER MEANS AGENCY / COMPANY / INDIVIDUAL WHO HAS NEVER BEFORE USED OUR SERVICE. COUPON CHEATS WILL HAVE SERVICE DOWNGRADED. SERVICES OFFERED SUBJECT TO OUR TERMS OF SERVICE (TOS) AND ARE NON-REFUNDABLE. NO CREDIT PROVIDED FOR NOT PROPERLY APPLYING CODE DURING CHECKOUT.
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SAVE $30 ON OUR MOST POPULAR PLAN!
NO COUPONS REQUIRED!
SPECIAL OFFER THROUGH MAY 30: Save $30 on Extended National Plan.
Normally $489, now $459 - no coupon needed. Discounted price in system. » ORDER PLAN
Reach 4,074 daily media outlets; target 5,500 websites; reach applicable trade pubs; social media; SEO; free photo. Includes Send2Press® Newswire distribution plus PRNewswire® premimum distribution and SEO upgrade. Total value of plan is $650 if purchased separately. No annual membership fee!
SERVICES OFFERED SUBJECT TO OUR TERMS OF SERVICE (TOS) AND ARE NON-REFUNDABLE.
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USING COUPON CODES: if you have a discount coupon code, sponsor/partner code, or other promotional code, you must 1) log-in to your account (or create one), then 2) enter code in the code box on cart view/place order page, and then 3) click "Apply Changes" button for the discount to be reflected in total. The system will also inform you if the coupon is expired, or doesn't apply to your purchase (coupons are always CASE SenSiTiVe). No credit will be issued or offered after checkout for mis-applied coupon code (not properly applied); if properly applied it will be shown in the revised sub-total. If you have lost your code, it cannot be provided by phone.
COUPON CODES DO NOT APPLY TO "EXTENDED" LEVEL PLANS!
COUPON LIMITATIONS: Review the limitations and terms/expiration for any coupon code you may have as the use limitation will define what services can or cannot be discounted with any coupon code. Discount coupons never apply to combination packages already discounted, international distribution, or multi-packs already discounted. All services are offered subject to our Terms of Service (TOS) and are non-refundable.
HOW TO USE COUPON CODE - SIMPLE TUTORIAL: (animation, repeats)
Non-Profit Org Discount Program
Non-Profits/Charities: IRS recognized 501(c)3 non-profit charitable orgs who are "doing good" may be able to save 15% off our "Standard" level distribution plans, and 10% off our "Extended" level plans. Contact us by e-mail for more information (note that religious orgs or national 501(c)4 trade groups will not qualify for non-profit discount), or click here for info about our non-profit programs.
Overview of our News Distribution Service Plans
USE CONTEXTUAL QUICK INFO HELP:
In the plan features, below, put mouse pointer over this icon for additional info and/or example about a service feature.
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General Overview of Our Press Release Distribution Plans:
- Two Distribution Plan Levels:
We have two "levels" of targeted news distribution services: Standard and Extended. The Standard plans include Direct-to-Editors™ dissemination to print and broadcast media via Send2Press Newswire, and online through the Neotrope News Network. Our Extended plans add national distribution via PRnewswire®, a strategic partner since 2002.
- All plans include SiteWatch™ clip report; free photo or logo; SEO+PR™ optimization; social media posting; hyperlinks in text; YouTube™ video support; and editorial review of release by accredited PR pro. We also provide a custom company RSS feed, and exclusive online company eMediaKit™.
 Jump down to bullet points
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- How Our Pricing Works:
All plan pricing is per press release issued (not a subscription). All services are pre-paid and ordered online. No membership fee. We accept all major credit cards through our secure payment system (PayPal is optional). All pricing is "agency pricing" (no further agency discounts).
- Word Length Limits:
Our STANDARD plans have an 800 word base length limit. EXTENDED plans have a 400* word base length limit (*SPECIAL OFFER: maximum usable 450-475 words to avoid upcharge; see Help/FAQs). There is an upcharge if your release exceeds these base word length limits (see Help/FAQs for how to calculate word length).
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Example of Our U.S. News Distribution “STANDARD” Plan Pricing
NOTE: Some plans/pricing changed as of March 1, 2012:
» Click here to view current pricing/plans.
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Standard "STATE" Distrib. Plan
$99
Daily media: one U.S. state. National magazines: one category.
 Full Info
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Standard "4-STATES" Distrib. Plan
$179
Daily media: 4 U.S. states. Natl. magazines: multiple categories.
Full Info
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Standard "National LITE" Distrib. Plan
$199
Daily media: Top 1000 outlets. Natl. mags: multiple categories.
Full Info
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Standard "NATIONAL" Distrib. Plan
$249
Daily media: All U.S. states. Natl. magazines: multiple categories.
Full Info
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Standard "Industry Focus" Plan
$159
Daily media: One U.S. state. Natl. mags: multiple categories.
Full Info
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Standard "Online Only" Plan
$79
Online and social media (no daily print, broadcast, or trade pubs).
Full Info
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Example of Our U.S. News Distribution “EXTENDED” Plan Pricing
NOTE: Some plans/pricing changed as of March 1, 2012:
» Click here to view current pricing/plans.
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Extended "STATE" Distrib. Plan
$379
Daily media: one U.S. state. National magazines: one category.
Full Info
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Extended "4-STATES" Distrib. Plan
$399
Daily media: 4 U.S. states. Natl. magazines: multiple categories.
Full Info
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Extended "National LITE" Distrib. Plan
$399
Daily media: top 2,000 media points.
Full Info
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Extended "NATIONAL" Distrib. Plan
$459
Daily media: All states. Natl. mags: all categories. BEST PLAN.
Full Info
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Extended "Industry Focus" Plan
$389
Daily media: One U.S. state. Natl. mags: multiple categories.
Full Info
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Extended "Online Focus" Plan
$379
Online and social media (no daily print, broadcast, or trade pubs).
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Pricing updated Feb. 1, 2011 and supercedes previous pricing.
IMPORTANT NOTES:
• You specify your choices on our news information form, after checkout (payment) in our Order Center.
• Pricing for our plans is based on each news announcement issued, and is not a subscription.
• Press release writing and/or re-writing not included with plans, but may be ordered as optional add-on.
• Please also review the "Top 10 FAQs," below, after the bullet points, on this page.
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Features of our “Standard” Press Release Distribution Plans:
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Send2Press Direct-to-Editors™ Distribution:
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LOCAL AND DAILY MEDIA: Direct-to-Editors™ targeted distribution to media at daily newspapers, major news weeklies, television stations, and news/talk radio, in all U.S. states or major metro area (your choice). (Number of states or metro areas varies with plans, such as "State," "4-States," or "National" plans.) Not included with "online only" plan.
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NATIONAL MAGAZINES: Direct-to-Editors™ targeted distribution to media at national trade and consumer magazine industry categories (as applicable to your news, such as "Travel" or "Medical"). Not included with "online only" plan.
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DAILY AND WEEKLY OPT-IN: Each Friday, we send a summary of the week's stories from our clients to a "double opt-in" list of confirmed media who don't want daily news or want to use RSS. This opt-in list is always a minimum of 550 media folk. A "daily opt-in" list is also offered, powered by Google. Up to 30,000 people* read our weekly summary on Saturday (*based on peak reads; actual number varies by week due to actual content).
Tier One Wire Service Distribution:
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TRADITIONAL WIRES: We will submit your news directly to A.P. (Associated Press), UPI (United Press International), and Thomson-Reuters. These systems will choose to use and post your news item subject to their prevailing policy (they will refuse any "advertorial" material).
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NATIONAL AND INTERNATIONAL SYNDICATORS: Neotrope/Send2Press has partnerships in place with many of the top news systems in the world, including HTMedia in Asia/India (same outfit hosting Wall Street Journal's Asia news systems); Contify, another syndicator in Asia; ProQuest, which serves the academic and public library networks; ASC/Morningside Partners; and placement of news directly into Factiva, LexisNexis; Gale Cengage; and others.
Reporting Features:
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CLEAR TIME CONFIRMATION: Once your release has pushed to the media ("cleared the wire") and is starting to appear online, we send you a formal "clear time confirmation" by e-mail, showing how to find your story on our main site, on Google News, and selected social network sites. Each release is presented in five distinct formats: article (HTML), print-friendly, plain text (UTF-8) for media, PDF for media, and RSS (with IE8 Web Slice).
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SITEWATCH™ PLACEMENT REPORT: Free hand-prepared Send2Press SiteWatch™ report which shows links to sites and social networks we track that have posted your story within the first 24 hours, plus info on the number of media reads from our main site for your story during the first day. Report is provided in both plain text (UTF-8 .txt) and PDF formats, by e-mail, and averages 7-30 pages depending on service plan.
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MEDIA LISTS: All of our media lists ("where we send news") are found in PDF form, by publication, by state, and by industry topic, and may be researched prior to ordering services.
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EASY READER TRACKING: On all news releases found on our main site(s), we provide simple and permanent tracking by day, week, month, and year, which can easily be viewed at bottom of the story page and requires no log-in. Unique visits are tracked by I.P. address, not "hits."
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Standard Features:
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FREE PHOTO OR LOGO: This plan allows you to include one free Web-resolution photo or company logo (no ad banners). You may include a print-resolution (300dpi) image at additional cost. (Note: Most sites don't use image, but many do.)
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FREE CONTENT REVIEW: A professional accredited public relations (PR) pro and experienced journalist will personally review your news release for common errors, advertorial issues, and problems related to what media expect to see. Minor typos will be fixed automatically. Major errors in content, formatting, or language will require resubmission of corrected copy if it doesn't meet our minimum requirements (generally, we follow A.P. style).
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ANCHOR LINKS SUPPORT: We have always provided live links to fully formed URLs (such as www.yoursite.xyz), but you may also have up to four (or within reason, see our FAQs page) anchor links around words/phrases to "deep-link" into your site pages, such as to a product page, white paper, or online demo.
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FREE VIDEO NEWS RELEASE (VNR): This plan allows you to include an embedded video for your news (you must first host it on YouTube), to create a VNR. Ideal if you have a promo trailer, demo video, etc.
Online Posting and SEO/SEM Features:
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SEARCH OPTIMIZATION OF NEWS: Neotrope/Send2Press pioneered the concept of search engine optimized press releases (SEO+PR™) more than a decade ago (check Archive.org to see for yourself) and today we're still ahead of the pack in the persistent placement of news online. The value of this is that we've had clients receive media coverage a month, 3 months, even 12 months after a release issuance, simply because our system ensured the news could still "be found" by interested media online.
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NEOTROPE® NEWS NETWORK EXCLUSIVE: All plans include exclusive placement of your news in the Neotrope News Network, which includes content sites like eNewsChannels.com, California Newswire®, Florida Newswire, Music Industry Newswire, Publishers Newswire, and many more. Our network generates a minimum of 10 million page views per month, and only Send2Press can get your news in front of this valuable audience (these sites have been widely quoted by BusinessWeek, CBS-TV Los Angeles, E! Entertainment, FOX News, PublishersWeekly, and hundreds more).
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HAND PLACEMENT IN SOCIAL NETS: Send2Press hand-submits your news to valuable online sites like BX Business Exchange, Delicious, Digg, Diigo, Docstoc, Scribd, Twitter, and Google Buzz (as applicable). We also "+1" your story on our main site with Google.
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TOP ONLINE NEWS SYSTEMS: All Send2Press news is found in popular aggregators like Google News, Daylife, NewsBlaze, Mass Media Content, Moreover, Pluck Blogburst, Sphere, Silobreaker, and VerticalNews; in clipping services like CyberAlert, CustomScoop, eWatch, InboxRobot, and News Knowledge; in RSS systems like Alltop, Feedburner, Feedzilla,Wikio, Zimbio, and many more (since many of these sites come and go, long term value of some sites may be low).
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RSS/JAVA: Send2Press has almost 500 syndication streams via RSS (both summary, and full-text 2.0 formats for every feed, by topic), JavaScript copy/paste, scrolling news tickers, and even a WordPress plug-in allowing anyone to easily host and pull our news into their blog, CMS, or aggregation system. (We have offered dynamic news streams longer than most of our competitors have been in business!)
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CUSTOM RSS FEED: Custom RSS feed of your company news
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Jump to Information on a Specific News Distribution Plan:
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Quick Answers to the Top 10 Frequently Asked Questions
• NOTE: Click the [+] symbol to expand answer to FAQ.
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FAQ: How does your pricing work?
As with all legitimate and professional newswire service providers, Send2Press® distribution plan pricing is based on "each news announcement" — meaning, that each time you issue a press release, you pay the plan fee, based on the plan you've chosen. We are NOT a simple online news posting site, but a true newswire service sending your news directly to media using our exclusive Direct-to-Editors™ media databases. As a professional PR services company since 1983, we invest over an hour of hand-work per client project!
Click here to learn more about how pricing works
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FAQ: How do I set-up an account to order services?
Simply go to our secure online Order Center (note the gold "tab" at top of each page), and follow the instructions. All services are pre-paid, and must be ordered online. No annual membership fee! We are a PCI DSS certified secure merchant, in business more than 25 years, and a member of the BBB since 1997. After you "checkout" in our Order Center using any major credit card (or, optionally using PayPal), you simply upload your word processor file and photo or logo on our simple News Information Form.
Click here to learn more in our Order Center
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FAQ: Where do you send news?
We maintain our own databases and send news Direct-to-Editors™ at media outlets which are targeted based on your actual news content. Most news is sent by e-mail, with additional delivery via syndication, RSS, clipping services, social networks, and news aggregators. With our "Standard" level plans we use our own lists, and with our "Extended" plans we add distribution via PRNewswire® in addition to what we do!
Click here to learn more our media lists
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FAQ: Will you write or revise my press release for me?
You can hire us to write your release from scratch for $199, and you get to work with a fully accredited public relations professional, or you can have us touch-up a release you've written (from $89; revision available only at same time as a distribution). With all plans we will do basic fixes to your release to meet A.P. style, and to fix common typos, at no extra cost (you are ultimately responsible for providing an accurate release).
Click here to learn more about writing services
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FAQ: Can I include a photo or logo?
You may include one free Web resolution company/product logo, or a photograph (such as of a product, CEO headshot, etc.), with every distribution plan. We don't allow banners, fliers, or similar. Our photos show up on a wide variety of sites, including Google News, DIGG, Wikio, Newsblaze, Zimbio, DocStoc, Scribd, eNewsChannels, and many more (additional images $10/each). Optionally, you can include a media-friendly, print-ready 300dpi image for only $15.
Click here to learn more about photo options
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FAQ: Do you offer any reporting?
All plans include a Clear Time confirmation and quick-links report once the release has been issued (crossed the wire). A Send2Press® SiteWatch™ report follows the next day which includes from 50-300 links to sites running your news story, that we track (varies by plan level, as the "EXTENDED" plan will have many more sites tracked). We *do* provide PDFs showing newspapers, magazines, and broadcast outlets your news is sent to — please see "where do you send news" above.
Click here to learn more about reports and tracking
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FAQ: Are there any word length limits?
Our "Standard" (formerly Silver) plans, have a base word length limit of 800 words. Our "Extended" (formerly Blue) level plans, have a base word length limit of 400 words (headline, dateline and media contact info count in length). Longer releases have an upcharge (for Extended plans, cost is $75 for ea. 100 words or fraction over 400 — see the full Help/FAQs page for how to calculate length).
Click here for info no how to calculate word lengths
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FAQ: How fast can my news go out - what is the deadline?
We can normally get any project out within about two hours (sometimes longer on Mondays, or last couple days of the month) of when it's submitted during our normal business hours of 9 a.m. to 5 p.m. PST/PDT Mon.-Fri (California time). For projects to be scheduled for "early next morning" (such as 7 a.m. EST/EDT), we need to have the project in prior to the previous day close of business. We obviously cannot set-up projects to push to media prior to when we're open the next day, if you submit after we close the prior working day.
Click here to learn more about daily cutoff and deadlines
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FAQ: What are the format and minimum requirements?
We generally follow Associated Press (A.P.) style, and so each release must have headline, dateline, body of release, and contact info so that media can follow up. We prefer MS Word file for release (or .rtf), and images can be any format; we cannot use PDFs, MS Works, or Apple Pages files. All releases must have proper "attribution" in headline or first paragraph (company or person name of WHO is announcing the news). See the following link for step-by-step examples and some issues to be aware of related to content and Google News. Sub-heads (secondary headlines or "decks" are not supported on most Web sites.
Click here to see requirements and examples
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FAQ: What successes have clients had with your services?
We have a highly detailed customer testimonials and successes repository you may review using the link below. Keep in mind we have been sending news to the media on behalf of our clients for more than 25 years*, and the Send2Press service has been online since 2000*, and so we have a wealth of archival information on client successes (placement in the media), and many testimonials you may review. (*Send2Press was spun off of our corporate PR services in 1997 as Mindset Netwire, before finally becoming the Send2Press® service brand in 2000. Send2Press is a service of Neotrope, established in 1983.)
Click here to see client media placements
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Important Notice: All Send2Press Newswire targeted distribution and writing/editing services are offered subject to Neotrope's Terms and Conditions of Service (TOS). Please see our price list or order system for current pricing and options. Please review our requirements and FAQs for important information on deadlines, news we will not accept, multimedia formats, anchor link limitations, and payment options. Send2Press is a service of Neotrope®.
IMPORTANT DISCLAIMERS: mention of any brand name, company, or Web site on this page does not claim or imply a strategic or other alliance or partnership, unless expressly noted as such. All trademarks and service marks are the property of the respective mark holders. Neither Send2Press nor any other legitimate newswire service can guarantee any specific success (placement or story "pick-up") from a PR campaign, and actual results will vary depending on many factors including actual content and "newsworthiness," editorial focus, space availability, world events, and other x-factors outside the ability of anyone issuing the press release to control. Replication (or "cloning") of newswire content onto various social nets and Web portals should not be considered a traditional story "pick-up," and we don't claim them to be such. Some of the sites mentioned in our "deliverables" for this plan, above on this page, may not run your story due to their own policies, technical issues, or other reasons outside our control and are subject to change. All services are offered and provided subject to our Terms and Conditions of Service (TOS), which are agreed to when setting up an account and when submitting each project, and per our requirements and FAQs.
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