Press Release Distribution Service Pricing for 2024.
The Send2Press® Newswire service offers various service plans, starting at $99, which can include targeted Direct-to-Editors™ push by email to interested U.S. daily and trade media; push to traditional wires like AP and Reuters; Apple News, Google News and Bing News; syndication across various news systems with placement on top newspaper and broadcast websites via the Associated Press (AP), GoMedia, and the Neotrope® News Network (450+ sites typical with most plans); information systems like LexisNexis; and varied levels of social media marketing to the top sharing and curated content sites.
AFFORDABLE, HONEST AND PROVEN SERVICES.
Send2Press® has no monthly subscription or annual membership fees — pay as you go and all pricing is per release issued. Add optional press release writing, working with PR pro, to any distribution plan for $199.
Send2Press is a service of Neotrope, which has been in the PR business for over 40 years (verifiable). Send2Press was named "best overall" newswire service by Fit Small Business in 2020. Neotrope was an INC 5000 listed company in 2009. Send2Press was the first newswire service with staff entirely made up of PR pros, working journalists, published authors, and marketing experts.
IMPORTANT REMINDER: All pricing below, this page, is per release issued and NOT a membership or subscription; not a monthly or annual fee.
WRITING | FREQUENT QUESTIONS | TESTIMONIALS
U.S. NATIONAL DISTRIBUTION
OVERVIEW - OUR MOST POPULAR PACKAGES: Reach daily media outlets in the U.S. via Send2Press email media lists and via the AP newsrooms with up to 65,000 media folk. Reach selected applicable U.S. national trade periodicals (magazines). News included on APNews.com, Apple News, Google News, Bing News, and syndicated onto 450+ websites same day of issuance. Free reporting; free media monitoring with Google. Social sharing with custom #tags. Free image and YouTube video embeds on our platform. (Note: Features vary by package plan type.)
HOW THIS WORKS: Note the two-columns layout, below, which outlines all features of this package. In left column you will find the type of service included in this distribution plan package. The right column shows the features unique to either BASIC or PRO plan package. All pricing is per release issued and not a membership or subscription. (On phones, features will be "stacked" by feature section in single column.)
AT A GLANCE: PRO VS BASIC - WHAT'S THE DIFFERENCE? The "NATIONAL PRO" package, our most popular service, includes email distribution to daily media in all U.S. states; email push to applicable trade media by email; one 300dpi 4x3 hosted print image (photo OR logo) for media. The "NATIONAL BASIC" package only pushes to daily and trade media nationwide via the AP; includes one web resolution image used for syndication and social. All other features the same.
YES! There is a lot of information here. The goal is to make this more useful than a wall of bullet points and be completely transparent as to what you're paying for and what we actually do, versus pie-in-the-sky promises and unverifiable hype. If you get lost, give us a call! :-)
SCHEDULING, WORD LIMITS, ANCHOR LINKS AND MORE
U.S. NATIONAL PLAN SCHEDULING: Both packages can push "same day" if final approved copy received by 9 a.m. PT (12 p.m. ET). After 9 a.m. PT, will push "next day" (or schedule for future day/time) depending on work load (inquire please if rush project). Except in certain circumstances, we can generally accomodate "same day" push when submitted up to 12 p.m. PT (3 p.m. ET).
WORD LENGTH LIMITS: With both U.S. NATIONAL packages, our base "word length limit" is 1,200 words. Release can be longer with pre-approval, however needlessly overlong text may be rejected. 800 words is good target length, and equivalent to a 2-page fax in the "olden dayz." Reminder: a press release is not an article or blog post and should be clear, concise and to the point, not rambling prose.
ANCHOR LINK SUPPORT: Press release can have unlimited anchor links, within reason. ALL links in release will be rel="nofollow" per Google guidelines to prevent "news spam" abuse. Visibile URLs in text preferable for important links as they work everywhere, while anchor links on words will be removed on some websites and in emails to media. Link shorteners like bit.ly not recommended as media dislike "blind links" but are allowed. Tracking links allowed as long as anchor link on a visible URL does not mismatch and point to entirely different website domain (a visible link to mysite.com cannot have a link on it to othersite.net?tracker).
FREE NEWSROOM INDEX: With all service plan packages Send2Press creates a custom newsroom index with "about company" information, link to social accounts and link to client (news source) site, and custom RSS feed. We will generally capture socials from your website, and bio from your release boilerplate, but you can specify what information appears (up to four paragraphs).
BUSINESS HOURS: Our business hours are 9 a.m. to 5 p.m. PST/PDT Monday through Friday (we are in California, USA). We are closed weekends (Sat./Sun.) and major U.S. holidays. It should be self evident, but projects submitted Saturday or Sunday cannot go out prior to when we open on Monday. Projects submitted after closing Friday is the same as submitting Monday. "Next day" refers to next business day from project review/approval.
ACCEPTABLE CONTENT POLICY (ACP) AND MINIMUM FORMAT REQUIREMENTS: All Send2Press press release distribution services are subject to our ACP, which defines what type of news we do and do NOT accept (meaning, there are some news topics we will not allow on our networks). We have minimum requirements for all press release formatting based on industry standards (such as AP Style, attribution and photo captions). Click/tap the buttons, below, to review this information.
U.S. DAILY MEDIA TARGETING
With the U.S. NATIONAL packages, we reach daily media (newspapers and broadcast) and AP newsrooms across the U.S., up to 65,000 active media folk. With both plans, via the AP, includes push to major news networks* in New York, including ABC News, Bloomberg Finance, Business Insider, CBS News, FOX News Radio, NBC News, Hearst Media, INC Magazine, Wall Street Journal, and much more.
U.S. NATIONAL BASIC PACKAGE: Reach daily media at up to 3,500 U.S. newspapers and broadcast newsrooms via the Associated Press (AP), with up to 65,000 active media folk. Does not include Send2Press' Direct-to-Editors™ email push. See the Send2Press US AP NEWSROOMS 'By State' (PDF) file on our media lists page (link button below, this section).
U.S. NATIONAL PRO PACKAGE: In addition to AP push, adds Send2Press® Direct-to-Editors™ email push to 1,000+ top U.S. daily/weekly U.S. newspapers, TV, and news/talk radio. See both the Send2Press US AP NEWSROOMS 'By State' (PDF) and Send2Press US DAILY MEDIA 'By State' (PDF) files on our media lists page (link button below, this section).
OPTIONAL MULTI-STATE OR MULTI-REGIONAL DAILY MEDIA TARGETING: With either plan you may select custom mix of U.S. States or more than one U.S. Region in place of "all" U.S. States. Example: you could pick AZ, CA, FL, NY; or you could pick NE and W/SW. This option is specified on project form not at checkout. For a single U.S. region, choose our REGIONAL package instead.
WHERE DO WE SEND NEWS?
Click/tap the button, below, to view our media targeting lists (opens in new tab).
VIEW DAILY MEDIA LISTS [New Window/Tab]
*DISCLAIMER: Send2Press cannot "guarantee" any specific media outlet will see/read your news. This is outside our control via AP, and/or local email filtering.
U.S. INDUSTRY TRADE PERIODICALS TARGETING
Industry targeting of trade press. In addition to daily media noted in above section, Send2Press also reaches relevant trade media (also called industry periodicals) via email, AP newsrooms (Associated Press), social media and online platforms like Google News, Apple News, and Bing News. Trade publications are generally segmented by the industry they focus on, such as entertainment, finance or manufacturing. We target industry push based on news content and cannot "spam" publications if your news is not something they cover (e.g., we would not send motorcycle news to equestrian publications).
U.S. NATIONAL BASIC PACKAGE: Reach selected business and finance trade publications via the AP including major New York-based news systems and news networks. See the Send2Press U.S. AP TRADES (PDF) file on our media lists page (link button below).
U.S. NATIONAL PRO PACKAGE: Adds Direct-to-Editors™ email push to applicable U.S. industry trade periodicals (magazines) — five categories typical, relevant to your actual announcement. See the Send2Press U.S. PERIODICALS 'By Industry' (PDF) file on our media lists page (link button below).
VIEW TRADE MEDIA LISTS [New Window/Tab]
*DISCLAIMER: Send2Press cannot "guarantee" any specific media outlet will see/read your news. This is outside our control via AP, and/or local email filtering.
ONLINE SYNDICATION (GUARANTEED PLACEMENTS)
Online syndicated publication of news, sometimes called "guaranteed pick-up," is a mix of paid placements and automatic publication with selected content partners. Unlike an "organic" article with byline, these placements are entirely automated and are not curated by the news portals carrying the story. The term comes from old "news syndicates" (such as those that carried Peanuts and Marmaduke comic strips), where one source pushes content to multiple publishers (today commonly done via RSS).
With both our U.S. NATIONAL PRO and U.S. NATIONAL BASIC packages, your news is syndicated onto 450+ websites nationwide (with some international), same-day. Includes selected broadcast news sites (will vary based on content), major newspapers, and business/financial sites*. Some examples follow:
All news appears in Apple News*, Google News*, Bing News*, DuckDuckGo*, and all major search engines using our "white hat SEO" ContextEngine™ technology developed over 20 years ago (check our home page in Archive.org for proof).
ASSOCIATED PRESS (AP): News appears on APNews.com, and up to 200 U.S. newspaper and broadcast sites* who syndicate AP content. Sites will vary, outside our control. 50+ sites appear in Google (many in Google News), typically. AP is the "original wire service" going back to the 1800s.
SEND2PRESS CONTENT PARTNERS: Popular news sites* around the world syndicate our content, including: Digital Journal (Canada), RobinsPost, WN.com, BizWire Express, MENAFN (Middle East), News Break, StreetInsider.com, IT News Online, Gan Jing World (India), Kalkine Media (India), and more. Many appear in Google News.
NEOTROPE® NEWS NETWORK: Launched in 2004, the Neotrope News Network sites are an exclusive benefit of using the Send2Press Newswire service. High authority sites include: California Newswire®, Florida Newswire, Massachusetts Newswire, eNewsChannels and more. Some sites like Publishers Newswire, MuseWire, and Advertising Industry Newswire only syndicate content if relevant to that site's audience. Content is generally permanent, and most appear in Google News.
GOMEDIA NETWORK: Through our partnership with GMN, your news appears on up to 100 small town daily and weekly newspaper websites, with full support for images and YouTube video. (These will be different sites than those syndication subscribers to the AP network.)
CLOUDQUOTE - FINANCIAL CONTENT NETWORKS: Through our partnership with CloudQuote, news will run on 300+ websites typical, with many appearing in Yahoo! search.
LIVE EXAMPLES OF ONLINE SYNDICATION:
Click/tap the button, below, to view live syndication examples (opens in new tab).
VIEW SYNDICATION EXAMPLES [New Window/Tab]
*DISCLAIMER: most sites syndicated via the AP will "expire" in 30-60 days (except APnews.com). 120+ sites will generally be permanent including many appearing in Google News. News with this plan does NOT appear on Yahoo! Finance, Morningstar, MarketWatch or other finance sites not mentioned as included (use our S2P+CISION plans for maximum finance site placements). We cannot "guarantee" news will appear on all sites mentioned due to technical issues on part of syndicator, local site policies, etc. (some sites do not carry political news, religion, or overly advertorial "save 10% on chicken wings" content). Number of sites breakdown typically: GoMedia (up to 100 sites); Neotrope News Network (10 sites); partners (10 sites); CloudQuote (up to 300 sites); social media (5 sites). AP (up to 50 sites) - will vary by distro package and content.
SOCIAL MEDIA PLACEMENT + SOCIAL BOOST™
Send2Press has over 275,000 impressions per month on social. With 6,000+ steady journalist and blogger followers across our four main social channels: Facebook, LinkedIn, Pinterest, and X (Twitter), we reach a lot of folks interested in our client news. Links to our social accounts noted below.
With both our U.S. NATIONAL PRO and U.S. NATIONAL BASIC packages your news post is shared to Send2Press' X (Twitter), Facebook, Pinterest and LinkedIn accounts. (Religion, political and "advertorial" news is not shared to LinkedIn.) We support custom #tags for X/Twitter, Facebook, and LinkedIn (e.g., with book news we might include #newbook #memoir #booknews @publisheraccount @authoraccount). You may specify #tags and @accounts, as applicable, on our project form.
Selected content partners share their syndicated copy of news to X/Twitter and Facebook as well including Neotrope News Network sites and Robins Newswire. (Robins Newswire has 24,000 global followers on X/Twitter, and over 5,000 followers on Facebook as of Jan. 2024).
VIEW OUR SOCIAL MEDIA ACCOUNTS:
Links open in new browser window/tab.
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OPTIONAL PAID SOCIAL BOOST CAMPAIGNS:
With either of our U.S. NATIONAL packages, you may optionally add-on our Social Boost™ service at checkout, which will promote your news item on Facebook to FB users who have expressed past interest in your news topic (e.g., book, music, restaurant opening, etc.). Social Boost starts at $50 and is a super affordable way to expand the reach of your news to folks who would otherwise never see it. Basic reporting includes click-through tracking, location, impressions, etc. as applicable. Targeting can be hyperlocal or nationwide (U.S. only).
PREMIUM DATA AND RESEARCH SYSTEMS
With all Send2Press distribution packages, client news is syndicated and shared across leading news and finance information systems, e-library, and competitive intelligence software companies' solutions.
This valuable reach for major enterprises and small-to-medium businesses, includes: Contify, EBSCO Information Services, Gale Cengage, LexisNexis (including Nexis Diligence+), Naviga (formerly AcquireMedia), Newsbank, Proquest, Syndigate, Thomson Reuters WestLaw and many more.
CLIP REPORTS AND MEDIA MONITORING
SEND2PRESS PRTRAX™ CLIP REPORT: With both of our U.S. NATIONAL distribution packages, we include our clip report dashboard to help you more easily locate your news. This includes clip reports for selected content partners, the Neotrope News Network, AP (Associated Press), GoMedia Network; custom Google News searches to locate syndicated content; and custom social sharing searches. Also includes click-through tracking from X/Twitter and Facebook.
How do I access my report? Link to your report dashboard comes end of the day news is issued, via email (except news issued weekends), once a member of our team creates it for you. 150-250 syndicated clips are typical.
VIEW PRTRAX REPORT TOUR [New Window/Tab]
FREE MEDIA MONITORING: Over a decade ago we phased out our paid media monitoring solution since nearly everything now appears in Google. Thus, we switched to providing tools and information to use Google's advanced search tools for free media monitoring, vs. paying up to $500 per month for such a solution.
PRPURLS™ CLICK-THROUGH TRACKING: With both plans, we include our social click-through tracking to provide some ROI on folks seeing news on X/Twitter and Facebook and choosing to "click through" to read full news item.
ON-PAGE READS TRACKING: All stories on our site have basic "how many times read" ongoing stats, publicly visible (no need for login), which ignores search engine scans.
IMPORTANT NOTE: Some of our unscrupulous competitors advertise a "clip report" as "media monitoring" when they are two different things. Clip reports are typically an initial mostly static report of syndicated pick-ups. A true media monitoring solution looks for earned media pickup over time and must scour the entire internet daily.
MULTIMEDIA OPTIONS
U.S. NATIONAL BASIC PACKAGE: Our NATIONAL BASIC package includes a company logo at footer of news announcements and top of custom newsroom page. Additionally, a larger 800x600 pixels horizontal photo or logo is included which is used for syndication and social. Additional images can be added (as when you might have book jacket image, then separate photo of the book author), at added cost; however most websites (including the AP) and social only support a single "primary" image. For dual company announcements, you can provide two side-by-side company logos (or CEO headshots) together in single image vs purchasing an image add-on option.
U.S. NATIONAL PRO PACKAGE: The PRO package adds one hosted print resolution image (300dpi 3x4-inches), also used for web syndication, social and news platforms. "Hosted" means we host your 300dpi image on our media server, and it is linked to in the release. Print image used for both media and web; this is not second, different image. Additional hosted print images may be added as paid add-on option, if needed. (We will "conform" oversized images to our hosted size in one dimension, as applicable.)
QUICK TIP: you can link to any high-resolution image(s) or gallery on your own website, or dropbox or Google docs page, and simply include link to that in your release text.
FREE VIDEO EMBED: With all plans, we can embed one YouTube or Vimeo video at no cost; with YouTube can be either "featured" full width below headline on our site, or half-width, at bottom of the release. We can optionally include a SoundCloud playlist in place of video, although not ideal for SEO (slows down page load on mobile). We cannot embed age restricted content from YouTube. Embeds generally work only on our main site, and YouTube video on selected sites like GoMedia Network.
LIVE EXAMPLES OF CLIENT NEWS AND SYNDICATION: See our newsroom for examples of how images appear online with press releases; see our media lists page (under "syndication") for examples of how images appear when syndicated onto various websites, news systems and social, around the interwebs.
Click/tap buttons, below, to view live news release examples (open in new tab).
OPTIONAL PRESS RELEASE WRITING SERVICE
With all Send2Press distribution packages, you may optionally hire one of our accredited staff to help you write, or even simply rewrite, your news announcement. Trust our 40+ years in the PR business.
FULL WRITING WITH PR PRO: With this option you will work with our lead editor, Liisa Andreassen, who has worked at numerous trade magazines, and as part of the Send2Press team since 2006. She received her Masters in Media Studies from the New School for Social Research in New York City. Price is $199 as an "add-on" option you may select when ordering distribution package, and includes phone interview and multiple drafts to craft your best message for media.
ONE OR TWO DRAFT REWRITE: If you don't need a full interview and multiple drafts, you may provide your own "almost done" release, and Liisa will re-write your press release, then give back to you for approval or for you to make final additions/changes before anything goes out to media folk. One draft re-write is $89 and two-draft re-write is $169. These can be included with distribution package as an "add-on" option (not offered alone without distribution).
GET STARTED NOW:
Questions? Call: 1-310-373-4856 or email: help@send2press.com
U.S. REGIONAL DISTRIBUTION
OVERVIEW: Similar to our U.S. NATIONAL packages (above), but tighter distribution to single U.S. region (e.g., W, SW, MW, NE, or SE). Reach daily media outlets in the U.S. via Send2Press email media lists and via the AP newsrooms regionally. Reach selected applicable U.S. national trade periodicals (magazines). News included on APNews.com, Apple News, Google News, Bing News, and syndicated onto 450+ websites same day of issuance. Free reporting; free media monitoring with Google. Social sharing with custom #tags. Free image and YouTube video embeds on our platform. (Note: Features vary by package plan type.)
HOW THIS WORKS: Note the two-columns layout, below, which outlines all features of this package. In left column you will find the type of service included in this distribution plan package. The right column shows the features unique to either BASIC or PRO plan package. All pricing is per release issued and not a membership or subscription. (On phones, features will be "stacked" by feature section in single column.)
AT A GLANCE: PRO VS BASIC - WHAT'S THE DIFFERENCE? The "REGIONAL PRO" package, includes email distribution to daily media in one (1) U.S. REGION (e.g., W, SW, MW, NE, SE); email push to applicable national trade media; one 300dpi 4x3 hosted print image (photo OR logo) for media. The "REGIONAL BASIC" package only pushes to daily and trade media via the AP; includes one web resolution image used for syndication and social. All other features generally the same. (NOTE: The U.S. NATIONAL package is better value than REGIONAL package due to wider reach via AP newsrooms.)
YES! There is a lot of information here. The goal is to make this more useful than a wall of bullet points and be completely transparent as to what you're paying for and what we actually do, versus pie-in-the-sky promises and unverifiable hype. If you get lost, give us a call! :-)
SCHEDULING, WORD LIMITS AND ANCHOR LINKS
U.S. REGIONAL PLAN SCHEDULING: Both packages can push "same day" if final approved copy received by 9 a.m. PT (12 p.m. ET). After 9 a.m. PT, will push "next day" (or schedule for future day/time) depending on work load (inquire please if rush project). Except in certain circumstances, we can generally accomodate "same day" push when submitted up to 12 p.m. PT (3 p.m. ET).
WORD LENGTH LIMITS: With both U.S. REGIONAL packages, our base "word length limit" is 1,200 words. Release can be longer with pre-approval, however needlessly overlong text may be rejected. 800 words is good target length, and equivalent to a 2-page fax in the "olden dayz." Reminder: a press release is not an article or blog post and should be clear, concise and to the point, not rambling prose.
ANCHOR LINK SUPPORT: Press release can have unlimited anchor links, within reason. ALL links in release will be rel="nofollow" per Google guidelines to prevent "news spam" abuse. Visibile URLs in text preferable for important links as they work everywhere, while anchor links on words will be removed on some websites and in emails to media. Link shorteners like bit.ly not recommended as media dislike "blind links" but are allowed. Tracking links allowed as long as anchor link on a visible URL does not mismatch and point to entirely different website domain (a visible link to mysite.com cannot have a link on it to othersite.net?tracker).
FREE NEWSROOM INDEX: With all service plan packages Send2Press creates a custom newsroom index with "about company" information, link to social accounts and link to client (news source) site, and custom RSS feed. We will generally capture socials from your website, and bio from your release boilerplate, but you can specify what information appears (up to four paragraphs).
BUSINESS HOURS: Our business hours are 9 a.m. to 5 p.m. PST/PDT Monday through Friday (we are in California, USA). We are closed weekends (Sat./Sun.) and major U.S. holidays. It should be self evident, but projects submitted Saturday or Sunday cannot go out prior to when we open on Monday. Projects submitted after closing Friday is the same as submitting Monday. "Next day" refers to next business day from project review/approval.
ACCEPTABLE CONTENT POLICY (ACP) AND MINIMUM FORMAT REQUIREMENTS: All Send2Press press release distribution services are subject to our ACP, which defines what type of news we do and do NOT accept (meaning, there are some news topics we will not allow on our networks). We have minimum requirements for all press release formatting based on industry standards (such as AP Style, attribution and photo captions). Click/tap the buttons, below, to review this information.
U.S. DAILY MEDIA TARGETING
With the U.S. REGIONAL packages, we reach daily media (newspapers and broadcast) and AP newsrooms in one U.S. region (up to 15,000 active media folk). With both plans, via the AP, includes push to major news networks* in New York, including ABC News, Bloomberg Finance, Business Insider, CBS News, FOX News Radio, NBC News, Hearst Media, INC Magazine, Wall Street Journal, and much more.
2024 U.S. Region choices: W, SW, MW, NE, or SE (see map image, below, this section). You specify choice of "region" on our project form after checkout.
U.S. REGIONAL BASIC PACKAGE: Reach daily media at up to 1,000 U.S. newspapers and broadcast newsrooms via the Associated Press (AP), with up to 15,000 active media folk. Does not include Send2Press' Direct-to-Editors™ email push. See the Send2Press US AP NEWSROOMS 'By State' (PDF) file on our media lists page (link button below, this section).
U.S. REGIONAL PRO PACKAGE: In addition to AP push, adds Send2Press® Direct-to-Editors™ email push to 500+ top U.S. daily/weekly U.S. newspapers, TV, and news/talk radio in one U.S. region. See both the Send2Press US AP NEWSROOMS 'By State' (PDF) and Send2Press US DAILY MEDIA 'By State' (PDF) files on our media lists page (link button below, this section).
MULTI-REGIONAL DAILY MEDIA TARGETING: To target multiple U.S. regions or custom mix of up to 10 U.S. states, choose instead our U.S. NATIONAL packages.
WHERE DO WE SEND NEWS?
Click/tap the button, below, to view our media targeting lists (opens in new tab). ALSO: Note updated regions map, below this section.
VIEW DAILY MEDIA LISTS [New Window/Tab]
*DISCLAIMER: Send2Press cannot "guarantee" any specific media outlet will see/read your news. This is outside our control via AP, and/or local email filtering.
U.S. INDUSTRY TRADE PERIODICALS TARGETING
Industry targeting of trade press. In addition to daily media noted in above section, Send2Press also reaches relevant trade media (also called industry periodicals) via email, AP newsrooms (Associated Press), social media and online platforms like Google News, Apple News, and Bing News. Trade publications are generally segmented by the industry they focus on, such as entertainment, finance or manufacturing. We target industry push based on news content and cannot "spam" publications if your news is not something they cover (e.g., we would not send motorcycle news to equestrian publications).
U.S. REGIONAL BASIC PACKAGE: Reach selected business and finance trade publications via the AP including major New York-based news systems and news networks. Does NOT include Send2Press trades by email. See the Send2Press U.S. AP TRADES (PDF) file on our media lists page (link button below).
U.S. REGIONAL PRO PACKAGE: Adds Direct-to-Editors™ email push to applicable U.S. industry trade periodicals (magazines) — five categories typical, relevant to your actual announcement. See the Send2Press U.S. PERIODICALS 'By Industry' (PDF) file on our media lists page (link button below).
VIEW TRADE MEDIA LISTS [New Window/Tab]
*DISCLAIMER: Send2Press cannot "guarantee" any specific media outlet will see/read your news. This is outside our control via AP, and/or local email filtering.
ONLINE SYNDICATION (GUARANTEED PLACEMENTS)
Online syndicated publication of news, sometimes called "guaranteed pick-up," is a mix of paid placements and automatic publication with selected content partners. Unlike an "organic" article with byline, these placements are entirely automated and are not curated by the news portals carrying the story. The term comes from old "news syndicates" (such as those that carried Peanuts and Marmaduke comic strips), where one source pushes content to multiple publishers (today commonly done via RSS).
With both our U.S. REGIONAL PRO and U.S. REGIONAL BASIC packages, your news is syndicated onto 200+ websites nationwide (with some international), same-day. Includes selected broadcast news sites (will vary based on content), major newspapers, and business/financial sites*. Some examples follow:
All news appears in Apple News*, Google News*, Bing News*, DuckDuckGo*, and all major search engines using our "white hat SEO" ContextEngine™ technology developed over 20 years ago (check our home page in Archive.org for proof).
ASSOCIATED PRESS (AP): News appears on APNews.com, and up to 200 U.S. newspaper and broadcast sites* who syndicate AP content. Sites will vary, outside our control. 50+ sites appear in Google (many in Google News), typically. AP is the "original wire service" going back to the 1800s.
SEND2PRESS CONTENT PARTNERS: Popular news sites* around the world syndicate our content, including: Digital Journal (Canada), RobinsPost, WN.com, BizWire Express, MENAFN (Middle East), News Break, StreetInsider.com, IT News Online, Gan Jing World (India), Kalkine Media (India), and more. Many appear in Google News.
NEOTROPE® NEWS NETWORK: Launched in 2004, the Neotrope News Network sites are an exclusive benefit of using the Send2Press Newswire service. High authority sites include: California Newswire®, Florida Newswire, Massachusetts Newswire, eNewsChannels and more. Some sites like Publishers Newswire, MuseWire, and Advertising Industry Newswire only syndicate content if relevant to that site's audience. Content is generally permanent, and most appear in Google News.
GOMEDIA NETWORK: Through our partnership with GMN, your news appears on up to 100 small town daily and weekly newspaper websites, with full support for images and YouTube video. (These will be different sites than those syndication subscribers to the AP network.)
CLOUDQUOTE - FINANCIAL CONTENT NETWORKS: Through our partnership with CloudQuote, news will run on 300+ websites typical, with many appearing in Yahoo! search.
LIVE EXAMPLES OF ONLINE SYNDICATION:
Click/tap the button, below, to view live syndication examples (opens in new tab).
VIEW SYNDICATION EXAMPLES [New Window/Tab]
*DISCLAIMER: most sites syndicated via the AP will "expire" in 30-60 days (except APnews.com). 120+ sites will generally be permanent including many appearing in Google News. News with this plan does NOT appear on Yahoo! Finance, Morningstar, MarketWatch or other finance sites not mentioned as included (use our S2P+CISION plans for maximum finance site placements). We cannot "guarantee" news will appear on all sites mentioned due to technical issues on part of syndicator, local site policies, etc. (some sites do not carry political news, religion, or overly advertorial "save 10% on chicken wings" content). Number of sites breakdown typically: GoMedia (up to 100 sites); Neotrope News Network (10 sites); partners (10 sites); CloudQuote (up to 300 sites); social media (5 sites). AP (up to 50 sites) - will vary by distro package and content.
SOCIAL MEDIA PLACEMENT + SOCIAL BOOST™
Send2Press has over 275,000 impressions per month on social. With 6,000+ steady journalist and blogger followers across our four main social channels: Facebook, LinkedIn, Pinterest, and X (Twitter), we reach a lot of folks interested in our client news. Links to our social accounts noted below.
With both our U.S. REGIONAL PRO and U.S. REGIONAL BASIC packages your news post is shared to Send2Press' X (Twitter), Facebook, Pinterest and LinkedIn accounts. (Religion, political and "advertorial" news is not shared to LinkedIn.) We support custom #tags for X/Twitter, Facebook, and LinkedIn (e.g., with book news we might include #newbook #memoir #booknews @publisheraccount @authoraccount). You may specify #tags and @accounts, as applicable, on our project form.
Selected content partners share their syndicated copy of news to X/Twitter and Facebook as well including Neotrope News Network sites and Robins Newswire. (Robins Newswire has 24,000 global followers on X/Twitter, and over 5,000 followers on Facebook as of Jan. 2024).
VIEW OUR SOCIAL MEDIA ACCOUNTS:
Links open in new browser window/tab.
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OPTIONAL PAID SOCIAL BOOST CAMPAIGNS:
With either of our U.S. REGIONAL packages, you may optionally add-on our Social Boost™ service at checkout, which will promote your news item on Facebook to FB users who have expressed past interest in your news topic (e.g., book, music, restaurant opening, etc.). Social Boost starts at $50 and is a super affordable way to expand the reach of your news to folks who would otherwise never see it. Basic reporting includes click-through tracking, location, impressions, etc. as applicable. Targeting can be hyperlocal or nationwide (U.S. only).
PREMIUM DATA AND RESEARCH SYSTEMS
With all Send2Press distribution packages, client news is syndicated and shared across leading news and finance information systems, e-library, and competitive intelligence software companies' solutions.
This valuable reach for major enterprises and small-to-medium businesses, includes: Contify, EBSCO Information Services, Gale Cengage, LexisNexis (including Nexis Diligence+), Naviga (formerly AcquireMedia), Newsbank, Proquest, Syndigate, Thomson Reuters WestLaw and many more.
CLIP REPORTS AND MEDIA MONITORING
SEND2PRESS PRTRAX™ CLIP REPORT: With both of our U.S. REGIONAL distribution packages, we include our clip report dashboard to help you more easily locate your news. This includes clip reports for selected content partners, the Neotrope News Network, AP (Associated Press), GoMedia Network; custom Google News searches to locate syndicated content; and custom social sharing searches. Also includes click-through tracking from X/Twitter and Facebook.
How do I access my report? Link to your report dashboard comes end of the day news is issued, via email (except news issued weekends), once a member of our team creates it for you. 150-250 syndicated clips are typical.
VIEW PRTRAX REPORT TOUR [New Window/Tab]
FREE MEDIA MONITORING: Over a decade ago we phased out our paid media monitoring solution since nearly everything now appears in Google. Thus, we switched to providing tools and information to use Google's advanced search tools for free media monitoring, vs. paying up to $500 per month for such a solution.
PRPURLS™ CLICK-THROUGH TRACKING: With both plans, we include our social click-through tracking to provide some ROI on folks seeing news on X/Twitter and Facebook and choosing to "click through" to read full news item.
ON-PAGE READS TRACKING: All stories on our site have basic "how many times read" ongoing stats, publicly visible (no need for login), which ignores search engine scans.
IMPORTANT NOTE: Some of our unscrupulous competitors advertise a "clip report" as "media monitoring" when they are two different things. Clip reports are typically an initial mostly static report of syndicated pick-ups. A true media monitoring solution looks for earned media pickup over time and must scour the entire internet daily.
MULTIMEDIA OPTIONS
U.S. REGIONAL BASIC PACKAGE: Our U.S. REGIONAL BASIC package includes a company logo at footer of news announcements and top of custom newsroom page. Additionally, a larger 800x600 pixels horizontal photo or logo is included which is used for syndication and social. Additional images can be added (as when you might have book jacket image, then separate photo of the book author), at added cost; however most websites (including the AP) and social only support a single "primary" image. For dual company announcements, you can provide two side-by-side company logos (or CEO headshots) together in single image vs purchasing an image add-on option.
U.S. REGIONAL PRO PACKAGE: The PRO package adds one hosted print resolution image (300dpi 3x4-inches), also used for web syndication, social and news platforms. "Hosted" means we host your 300dpi image on our media server, and it is linked to in the release. Print image used for both media and web; this is not second, different image. Additional hosted print images may be added as paid add-on option, if needed. (We will "conform" oversized images to our hosted size in one dimension, as applicable.)
QUICK TIP: you can link to any high-resolution image(s) or gallery on your own website, or dropbox or Google docs page, and simply include link to that in your release text.
FREE VIDEO EMBED: With all plans, we can embed one YouTube or Vimeo video at no cost; with YouTube can be either "featured" full width below headline on our site, or half-width, at bottom of the release. We can optionally include a SoundCloud playlist in place of video, although not ideal for SEO (slows down page load on mobile). We cannot embed age restricted content from YouTube. Embeds generally work only on our main site, and YouTube video on selected sites like GoMedia Network.
LIVE EXAMPLES OF CLIENT NEWS AND SYNDICATION: See our newsroom for examples of how images appear online with press releases; see our media lists page (under "syndication") for examples of how images appear when syndicated onto various websites, news systems and social, around the interwebs.
Click/tap buttons, below, to view live news release examples (open in new tab).
OPTIONAL PRESS RELEASE WRITING SERVICE
With all Send2Press distribution packages, you may optionally hire one of our accredited staff to help you write, or even simply rewrite, your news announcement. Trust our 40+ years in the PR business.
FULL WRITING WITH PR PRO: With this option you will work with our lead editor, Liisa Andreassen, who has worked at numerous trade magazines, and as part of the Send2Press team since 2006. She received her Masters in Media Studies from the New School for Social Research in New York City. Price is $199 as an "add-on" option you may select when ordering distribution package, and includes phone interview and multiple drafts to craft your best message for media.
ONE OR TWO DRAFT REWRITE: If you don't need a full interview and multiple drafts, you may provide your own "almost done" release, and Liisa will re-write your press release, then give back to you for approval or for you to make final additions/changes before anything goes out to media folk. One draft re-write is $89 and two-draft re-write is $169. These can be included with distribution package as an "add-on" option (not offered alone without distribution).
GET STARTED NOW:
Questions? Call: 1-310-373-4856 or email: help@send2press.com
U.S. STATE DISTRIBUTION
OVERVIEW: Reach daily media outlets in one U.S. State via Send2Press email media lists and via AP (Associated Press) newsrooms. News included on APNews.com, Apple News, Google News, Bing News, and syndicated onto 450+ websites* same day of issuance. Free reporting; free media monitoring with Google. Social sharing with custom #tags. Free image and YouTube video embeds on our platform. (*Note: Features vary by package plan type; the STATE BASIC package is a more limited feature "budget" offering.)
HOW THIS WORKS: Note the two-columns layout, below, which outlines all features of this package. In left column you will find the type of service included in this distribution plan package. The right column shows the features unique to either BASIC or PRO plan package. All pricing is per release issued and not a membership or subscription. (On phones, features will be "stacked" by feature section in single column.)
AT A GLANCE: PRO VS BASIC - WHAT'S THE DIFFERENCE? The "STATE PRO" package includes email distribution to daily media in one U.S. state (e.g., "New York"); placement in Associated Press (AP) newsrooms and online national syndication to 450+ sites. The "STATE BASIC" package only pushes to daily media by email and does not include the AP, limited online syndication (120 sites typical), and does not include report dashboard. Both packages include one web resolution image used for syndication and social.
YES! There is a lot of information here. The goal is to make this more useful than a wall of bullet points and be completely transparent as to what you're paying for and what we actually do, versus pie-in-the-sky promises and unverifiable hype. If you get lost, give us a call! :-)
SCHEDULING, WORD LIMITS AND ANCHOR LINKS
U.S. STATE PLAN SCHEDULING: Both packages can push "same day" if final approved copy received by 9 a.m. PT (12 p.m. ET). After 9 a.m. PT, will push "next day" (or schedule for future day/time) depending on work load (inquire please if rush project). Except in certain circumstances, we can generally accomodate "same day" push when submitted up to 12 p.m. PT (3 p.m. ET).
WORD LENGTH LIMITS: With both U.S. STATE packages, our base "word length limit" is 1,200 words. Release can be longer with pre-approval for the STATE PRO plan only; however needlessly overlong text may be rejected. 800 words is good target length, and equivalent to a 2-page fax in the "olden dayz." Reminder: a press release is not an article or blog post and should be clear, concise and to the point, not rambling prose.
ANCHOR LINK SUPPORT: Press release can have unlimited anchor links, within reason. ALL links in release will be rel="nofollow" per Google guidelines to prevent "news spam" abuse. Visibile URLs in text preferable for important links as they work everywhere, while anchor links on words will be removed on some websites and in emails to media. Link shorteners like bit.ly not recommended as media dislike "blind links" but are allowed. Tracking links allowed as long as anchor link on a visible URL does not mismatch and point to entirely different website domain (a visible link to mysite.com cannot have a link on it to othersite.net?tracker).
FREE NEWSROOM INDEX: With all service plan packages Send2Press creates a custom newsroom index with "about company" information, link to social accounts and link to client (news source) site, and custom RSS feed. We will generally capture socials from your website, and bio from your release boilerplate, but you can specify what information appears (up to four paragraphs).
BUSINESS HOURS: Our business hours are 9 a.m. to 5 p.m. PST/PDT Monday through Friday (we are in California, USA). We are closed weekends (Sat./Sun.) and major U.S. holidays. It should be self evident, but projects submitted Saturday or Sunday cannot go out prior to when we open on Monday. Projects submitted after closing Friday is the same as submitting Monday. "Next day" refers to next business day from project review/approval.
ACCEPTABLE CONTENT POLICY (ACP) AND MINIMUM FORMAT REQUIREMENTS: All Send2Press press release distribution services are subject to our ACP, which defines what type of news we do and do NOT accept (meaning, there are some news topics we will not allow on our networks). We have minimum requirements for all press release formatting based on industry standards (such as AP Style, attribution and photo captions). Click/tap the buttons, below, to review this information.
U.S. DAILY MEDIA TARGETING
U.S. STATE BASIC PACKAGE: Reach daily media in one U.S. state (e.g., California, or New York, or DC/VA/MD, etc.) by email. See the Send2Press US DAILY MEDIA 'By State' (PDF) file on our media lists page (link button below, this section). Note: The AP is not included with this "budget friendly" package.
U.S. STATE PRO PACKAGE: In addition to Send2Press® Direct-to-Editors™ email push to daily/weekly U.S. newspapers, TV, and news/talk radio in one state, also reach Associated Press (AP) newsrooms in one state, plus top regional newsrooms. See both the Send2Press US AP NEWSROOMS 'By State' (PDF) and Send2Press US DAILY MEDIA 'By State' (PDF) files on our media lists page (link button below, this section).
FOR MULTI-STATE OR REGIONAL DAILY MEDIA TARGETING: For custom mix of multiple states, choose our U.S. NATIONAL package instead (above, this page). For a single U.S. region, choose our U.S. REGIONAL package instead.
WHERE DO WE SEND NEWS?
Click/tap the button, below, to view our media targeting lists (opens in new tab).
VIEW DAILY MEDIA LISTS [New Window/Tab]
*DISCLAIMER: Send2Press cannot "guarantee" any specific media outlet will see/read your news. This is outside our control via AP, and/or local email filtering.
U.S. INDUSTRY TRADE PERIODICALS TARGETING
Industry targeting of trade press. Trade publications are generally segmented by the industry they focus on, such as entertainment, finance or manufacturing.
U.S. STATE BASIC PACKAGE: This "budget friendly" package does not include targeting national trade magazines by email or AP trades.
U.S. STATE PRO PACKAGE: Includes national AP trades but does not include Send2Press national trades by email (use U.S. INDUSTRY plan or higher to reach trade media). See the Send2Press U.S. AP TRADES (PDF) files on our media lists page (link button below).
VIEW TRADE MEDIA LISTS [New Window/Tab]
*DISCLAIMER: Send2Press cannot "guarantee" any specific media outlet will see/read your news. This is outside our control via AP, and/or local email filtering.
ONLINE SYNDICATION (GUARANTEED PLACEMENTS)
Online syndicated publication of news, sometimes called "guaranteed pick-up," is a mix of paid placements and automatic publication with selected content partners. Unlike an "organic" article with byline, these placements are entirely automated and are not curated by the news portals carrying the story. The term comes from old "news syndicates" (such as those that carried Peanuts and Marmaduke comic strips), where one source pushes content to multiple publishers (today commonly done via RSS).
All news appears in Apple News*, Google News*, Bing News*, DuckDuckGo*, and all major search engines using our "white hat SEO" ContextEngine™ technology developed over 20 years ago (check our home page in Archive.org for proof).
U.S. STATE PRO PACKAGE: With our U.S. STATE PRO package, your news is syndicated onto 150-200+ websites nationwide (with some international), same-day. Includes selected broadcast news sites (will vary based on content), major newspapers, and business/financial sites*. The PRO package includes the AP, Digital Journal, and StreetInsider, along with the various channels noted below, this section.
U.S. STATE BASIC PACKAGE: With our U.S. STATE BASIC package, your news is syndicated onto up to 100+ websites nationwide including the Neotrope News Network, GoMedia, and some of our top content partners. The BASIC package does NOT include the AP, Digital Journal, CloudQuote Network, or StreetInsider. (Clip report optional $20 add-on with this budget plans.)
Example online syndication channels:
ASSOCIATED PRESS (AP): News appears on APNews.com, and up to 200 U.S. newspaper and broadcast sites* who syndicate AP content. Sites will vary, outside our control. 50+ sites appear in Google (many in Google News), typically. AP is the "original wire service" going back to the 1800s.
SEND2PRESS CONTENT PARTNERS: Popular news sites* around the world syndicate our content, including: Digital Journal (Canada), RobinsPost, WN.com, BizWire Express, MENAFN (Middle East), News Break, StreetInsider.com, IT News Online, Gan Jing World (India), Kalkine Media (India), and more. Many appear in Google News.
NEOTROPE® NEWS NETWORK: Launched in 2004, the Neotrope News Network sites are an exclusive benefit of using the Send2Press Newswire service. High authority sites include: California Newswire®, Florida Newswire, Massachusetts Newswire, eNewsChannels and more. Some sites like Publishers Newswire, MuseWire, and Advertising Industry Newswire only syndicate content if relevant to that site's audience. Content is generally permanent, and most appear in Google News.
GOMEDIA NETWORK: Through our partnership with GMN, your news appears on up to 100 small town daily and weekly newspaper websites, with full support for images and YouTube video. (These will be different sites than those syndication subscribers to the AP network.)
CLOUDQUOTE - FINANCIAL CONTENT NETWORKS: Through our partnership with CloudQuote, news will run on 300+ websites typical, with many appearing in Yahoo! search. Not included with STATE BASIC package.
LIVE EXAMPLES OF ONLINE SYNDICATION:
Click/tap the button, below, to view live syndication examples (opens in new tab).
VIEW SYNDICATION EXAMPLES [New Window/Tab]
*DISCLAIMER: most sites syndicated via the AP will "expire" in 30-60 days (except APnews.com). 120+ sites will generally be permanent including many appearing in Google News. News with this plan does NOT appear on Yahoo! Finance, Morningstar, MarketWatch or other finance sites not mentioned as included (use our S2P+CISION plans for maximum finance site placements). We cannot "guarantee" news will appear on all sites mentioned due to technical issues on part of syndicator, local site policies, etc. (some sites do not carry political news, religion, or overly advertorial "save 10% on chicken wings" content). Number of sites breakdown typically: GoMedia (up to 100 sites); Neotrope News Network (10 sites); partners (10 sites); CloudQuote (up to 300 sites); social media (5 sites). AP (up to 50 sites) - will vary by distro package and content.
SOCIAL MEDIA PLACEMENT + SOCIAL BOOST™
Send2Press has over 275,000 impressions per month on social. With 6,000+ steady journalist and blogger followers across our four main social channels: Facebook, LinkedIn, Pinterest, and X (Twitter), we reach a lot of folks interested in our client news. Links to our social accounts noted below.
U.S. STATE PRO PACKAGE: With our U.S. STATE PRO package your news post is shared to Send2Press' X (Twitter), Facebook, Pinterest and LinkedIn accounts. (Religion, political and "advertorial" news is not shared to LinkedIn.) We support custom #tags for X/Twitter, Facebook, and LinkedIn (e.g., with book news we might include #newbook #memoir #booknews @publisheraccount @authoraccount). You may specify #tags and @accounts, as applicable, on our project form.
U.S. STATE BASIC PACKAGE: With our U.S. STATE PRO package your news post is shared to Send2Press' X (Twitter), Facebook, Pinterest and LinkedIn accounts. (Religion, political and "advertorial" news is not shared to LinkedIn.) Custom #tags supported on X/Twitter only.
Selected content partners share their syndicated copy of news to X/Twitter and Facebook as well including Neotrope News Network sites and Robins Newswire. (Robins Newswire has 24,000 global followers on X/Twitter, and over 5,000 followers on Facebook as of Jan. 2024).
VIEW OUR SOCIAL MEDIA ACCOUNTS:
Links open in new browser window/tab.
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OPTIONAL PAID SOCIAL BOOST CAMPAIGNS:
With our U.S. STATE PRO package, you may optionally add-on our Social Boost™ service at checkout, which will promote your news item on Facebook to FB users who have expressed past interest in your news topic (e.g., book, music, restaurant opening, etc.). Social Boost starts at $50 and is a super affordable way to expand the reach of your news to folks who would otherwise never see it. Basic reporting includes click-through tracking, location, impressions, etc. as applicable. Targeting can be hyperlocal or nationwide (U.S. only). Social Boost not available for the STATE BASIC package.
PREMIUM DATA AND RESEARCH SYSTEMS
With all Send2Press distribution packages, client news is syndicated and shared across leading news and finance information systems, e-library, and competitive intelligence software companies' solutions.
This valuable reach for major enterprises and small-to-medium businesses, includes: Contify, EBSCO Information Services, Gale Cengage, LexisNexis (including Nexis Diligence+), Naviga (formerly AcquireMedia), Newsbank, Proquest, Syndigate, Thomson Reuters WestLaw and many more.
CLIP REPORTS AND MEDIA MONITORING
U.S. STATE BASIC PACKAGE: The BASIC package is a "budget friendly" offering and does not include our PRTRAX™ dashboard. It does include a self-serve reporting page with search tips, and links to indexes for many sites running our news (also see our Media Lists page for a "laundry list" of example sites syndicating our news). An RSS feed of links from the GoMedia Network is provided as a courtesy.
U.S. STATE PRO PACKAGE: The PRO package includes our PRTRAX™ report dashboard. Information follows, below.
SEND2PRESS PRTRAX™ CLIP REPORT: With our U.S. STATE PRO distribution package, we include our clip report dashboard to help you more easily locate your news. This includes clip reports for selected content partners, the Neotrope News Network, AP (Associated Press), GoMedia Network; custom Google News searches to locate syndicated content; and custom social sharing searches. Also includes click-through tracking from X/Twitter and Facebook.
How do I access my report? Link to your report dashboard comes end of the day news is issued, via email (except news issued weekends), once a member of our team creates it for you. 150-250 syndicated clips are typical.
VIEW PRTRAX REPORT TOUR [New Window/Tab]
FREE MEDIA MONITORING: Over a decade ago we phased out our paid media monitoring solution since nearly everything now appears in Google. Thus, we switched to providing tools and information to use Google's advanced search tools for free media monitoring, vs. paying up to $500 per month for such a solution.
PRPURLS™ CLICK-THROUGH TRACKING: With both plans, we include our social click-through tracking to provide some ROI on folks seeing news on X/Twitter and Facebook and choosing to "click through" to read full news item.
ON-PAGE READS TRACKING: All stories on our site have basic "how many times read" ongoing stats, publicly visible (no need for login), which ignores search engine scans.
IMPORTANT NOTE: Some of our unscrupulous competitors advertise a "clip report" as "media monitoring" when they are two different things. Clip reports are typically an initial mostly static report of syndicated pick-ups. A true media monitoring solution looks for earned media pickup over time and must scour the entire internet daily.
MULTIMEDIA OPTIONS
BOTH PACKAGES: Both our U.S. STATE PRO and U.S. STATE BASIC packages include a company logo at footer of news announcements and top of custom newsroom page. Additionally, a larger 800x600 pixels horizontal photo or logo is included which is used for syndication and social. Additional images can be added (as when you might have book jacket image, then separate photo of the book author), at added cost; however most websites (including the AP) and social only support a single "primary" image. For dual company announcements, you can provide two side-by-side company logos (or CEO headshots) together in single image vs purchasing an image add-on option.
QUICK TIP: you can link to any high-resolution image(s) or gallery on your own website, or dropbox or Google docs page, and simply include link to that in your release text.
FREE VIDEO EMBED: With all plans, we can embed one YouTube or Vimeo video at no cost; with YouTube can be either "featured" full width below headline on our site, or half-width, at bottom of the release. We can optionally include a SoundCloud playlist in place of video, although not ideal for SEO (slows down page load on mobile). We cannot embed age restricted content from YouTube. Embeds generally work only on our main site, and YouTube video on selected sites like GoMedia Network.
LIVE EXAMPLES OF CLIENT NEWS AND SYNDICATION: See our newsroom for examples of how images appear online with press releases; see our media lists page (under "syndication") for examples of how images appear when syndicated onto various websites, news systems and social, around the interwebs.
Click/tap buttons, below, to view live news release examples (open in new tab).
OPTIONAL PRESS RELEASE WRITING SERVICE
With all Send2Press distribution packages, you may optionally hire one of our accredited staff to help you write, or even simply rewrite, your news announcement. Trust our 40+ years in the PR business.
FULL WRITING WITH PR PRO: With this option you will work with our lead editor, Liisa Andreassen, who has worked at numerous trade magazines, and as part of the Send2Press team since 2006. She received her Masters in Media Studies from the New School for Social Research in New York City. Price is $199 as an "add-on" option you may select when ordering distribution package, and includes phone interview and multiple drafts to craft your best message for media.
ONE OR TWO DRAFT REWRITE: If you don't need a full interview and multiple drafts, you may provide your own "almost done" release, and Liisa will re-write your press release, then give back to you for approval or for you to make final additions/changes before anything goes out to media folk. One draft re-write is $89 and two-draft re-write is $169. These can be included with distribution package as an "add-on" option (not offered alone without distribution).
GET STARTED NOW:
Questions? Call: 1-310-373-4856 or email: help@send2press.com
U.S. INDUSTRY DISTRIBUTION
OVERVIEW: For news with more of a niche industry focus, often for business, technology or finance, reach selected applicable U.S. national trade periodicals (magazines) via email and the AP. Reach U.S. daily media in one (1) U.S. state (PRO plan only). News included on APNews.com, Apple News, Google News, Bing News, and syndicated onto 450+ websites same day of issuance. Free reporting; free media monitoring with Google. Social sharing with custom #tags. Free image and YouTube video embeds on our platform. (Note: Features vary by package plan type.)
HOW THIS WORKS: Note the two-columns layout, below, which outlines all features of this package. In left column you will find the type of service included in this distribution plan package. The right column shows the features unique to either BASIC or PRO plan package. All pricing is per release issued and not a membership or subscription. (On phones, features will be "stacked" by feature section in single column.)
AT A GLANCE: PRO VS BASIC - WHAT'S THE DIFFERENCE? The "INDUSTRY PRO" package includes email push to applicable national trade media; adds email push to daily media in one (1) U.S. state; one 300dpi 4x3 hosted print image (photo OR logo) for media. The "INDUSTRY BASIC" package only pushes to regional daily media newsrooms via the AP, not by email; includes one web resolution image used for syndication and social. All other features generally the same.
YES! There is a lot of information here. The goal is to make this more useful than a wall of bullet points and be completely transparent as to what you're paying for and what we actually do, versus pie-in-the-sky promises and unverifiable hype. If you get lost, give us a call! :-)
SCHEDULING, WORD LIMITS AND ANCHOR LINKS
U.S. INDUSTRY PLAN SCHEDULING: Both packages can push "same day" if final approved copy received by 9 a.m. PT (12 p.m. ET). After 9 a.m. PT, will push "next day" (or schedule for future day/time) depending on work load (inquire please if rush project). Except in certain circumstances, we can generally accomodate "same day" push when submitted up to 12 p.m. PT (3 p.m. ET).
WORD LENGTH LIMITS: With both U.S. INDUSTRY packages, our base "word length limit" is 1,200 words. Release can be longer with pre-approval, however needlessly overlong text may be rejected. 800 words is good target length, and equivalent to a 2-page fax in the "olden dayz." Reminder: a press release is not an article or blog post and should be clear, concise and to the point, not rambling prose.
ANCHOR LINK SUPPORT: Press release can have unlimited anchor links, within reason. ALL links in release will be rel="nofollow" per Google guidelines to prevent "news spam" abuse. Visibile URLs in text preferable for important links as they work everywhere, while anchor links on words will be removed on some websites and in emails to media. Link shorteners like bit.ly not recommended as media dislike "blind links" but are allowed. Tracking links allowed as long as anchor link on a visible URL does not mismatch and point to entirely different website domain (a visible link to mysite.com cannot have a link on it to othersite.net?tracker).
FREE NEWSROOM INDEX: With all service plan packages Send2Press creates a custom newsroom index with "about company" information, link to social accounts and link to client (news source) site, and custom RSS feed. We will generally capture socials from your website, and bio from your release boilerplate, but you can specify what information appears (up to four paragraphs).
BUSINESS HOURS: Our business hours are 9 a.m. to 5 p.m. PST/PDT Monday through Friday (we are in California, USA). We are closed weekends (Sat./Sun.) and major U.S. holidays. It should be self evident, but projects submitted Saturday or Sunday cannot go out prior to when we open on Monday. Projects submitted after closing Friday is the same as submitting Monday. "Next day" refers to next business day from project review/approval.
ACCEPTABLE CONTENT POLICY (ACP) AND MINIMUM FORMAT REQUIREMENTS: All Send2Press press release distribution services are subject to our ACP, which defines what type of news we do and do NOT accept (meaning, there are some news topics we will not allow on our networks). We have minimum requirements for all press release formatting based on industry standards (such as AP Style, attribution and photo captions). Click/tap the buttons, below, to review this information.
U.S. DAILY MEDIA TARGETING
With both U.S. INDUSTRY packages, via the AP, includes push to major news networks* in New York, including ABC News, Bloomberg Finance, Business Insider, CBS News, FOX News Radio, NBC News, Hearst Media, INC Magazine, Wall Street Journal, and much more. Additionally, reach AP newsrooms in one (1) U.S. region where the dateline city is located.
U.S. INDUSTRY BASIC PACKAGE: Reach daily media at up to 1,000 U.S. newspapers and broadcast newsrooms via the Associated Press (AP), with up to 15,000 active media folk. Does not include Send2Press' Direct-to-Editors™ email push. See the Send2Press US AP NEWSROOMS 'By State' (PDF) file on our media lists page (link button below, this section).
U.S. INDUSTRY PRO PACKAGE: In addition to AP push, adds Send2Press® Direct-to-Editors™ email push to U.S. daily/weekly U.S. newspapers, TV, and news/talk radio in one U.S. state, usually the dateline state. See both the Send2Press US AP NEWSROOMS 'By State' (PDF) and Send2Press US DAILY MEDIA 'By State' (PDF) files on our media lists page (link button below, this section).
MULTI-STATE OR MULTI-REGION DAILY MEDIA TARGETING: To target multiple U.S. regions or custom mix of up to 10 U.S. states, choose instead our U.S. NATIONAL packages.
WHERE DO WE SEND NEWS?
Click/tap the button, below, to view our media targeting lists (opens in new tab). ALSO: Note updated regions map, below this section.
VIEW DAILY MEDIA LISTS [New Window/Tab]
*DISCLAIMER: Send2Press cannot "guarantee" any specific media outlet will see/read your news. This is outside our control via AP, and/or local email filtering.
U.S. INDUSTRY TRADE PERIODICALS TARGETING
Industry targeting of trade press. In addition to daily media noted in above section, Send2Press also reaches relevant trade media (also called industry periodicals) via email, AP newsrooms (Associated Press), social media and online platforms like Google News, Apple News, and Bing News. Trade publications are generally segmented by the industry they focus on, such as entertainment, finance or manufacturing. We target industry push based on news content and cannot "spam" publications if your news is not something they cover (e.g., we would not send motorcycle news to equestrian publications).
With both our U.S. INDUSTRY BASIC and U.S. INDUSTRY PRO packages your news will reach selected business and finance trade publications via the AP including major New York-based news systems and news networks. Both packages also include Direct-to-Editors™ email push to applicable U.S. industry trade periodicals (magazines) — five categories typical, relevant to your actual announcement.
See the Send2Press U.S. AP TRADES (PDF) and Send2Press U.S. PERIODICALS 'By Industry' (PDF) files on our media lists page (link button below).
VIEW TRADE MEDIA LISTS [New Window/Tab]
*DISCLAIMER: Send2Press cannot "guarantee" any specific media outlet will see/read your news. This is outside our control via AP, and/or local email filtering.
ONLINE SYNDICATION (GUARANTEED PLACEMENTS)
Online syndicated publication of news, sometimes called "guaranteed pick-up," is a mix of paid placements and automatic publication with selected content partners. Unlike an "organic" article with byline, these placements are entirely automated and are not curated by the news portals carrying the story. The term comes from old "news syndicates" (such as those that carried Peanuts and Marmaduke comic strips), where one source pushes content to multiple publishers (today commonly done via RSS).
With both our U.S. INDUSTRY PRO and U.S. INDUSTRY BASIC packages, your news is syndicated onto 150-200+ websites nationwide (with some international), same-day. Includes selected broadcast news sites (will vary based on content), major newspapers, and business/financial sites*. Some examples follow:
All news appears in Apple News*, Google News*, Bing News*, DuckDuckGo*, and all major search engines using our "white hat SEO" ContextEngine™ technology developed over 20 years ago (check our home page in Archive.org for proof).
ASSOCIATED PRESS (AP): News appears on APNews.com, and up to 200 U.S. newspaper and broadcast sites* who syndicate AP content. Sites will vary, outside our control. 50+ sites appear in Google (many in Google News), typically. AP is the "original wire service" going back to the 1800s.
SEND2PRESS CONTENT PARTNERS: Popular news sites* around the world syndicate our content, including: Digital Journal (Canada), RobinsPost, WN.com, BizWire Express, MENAFN (Middle East), News Break, StreetInsider.com, IT News Online, Gan Jing World (India), Kalkine Media (India), and more. Many appear in Google News.
NEOTROPE® NEWS NETWORK: Launched in 2004, the Neotrope News Network sites are an exclusive benefit of using the Send2Press Newswire service. High authority sites include: California Newswire®, Florida Newswire, Massachusetts Newswire, eNewsChannels and more. Some sites like Publishers Newswire, MuseWire, and Advertising Industry Newswire only syndicate content if relevant to that site's audience. Content is generally permanent, and most appear in Google News.
GOMEDIA NETWORK: Through our partnership with GMN, your news appears on up to 100 small town daily and weekly newspaper websites, with full support for images and YouTube video. (These will be different sites than those syndication subscribers to the AP network.)
CLOUDQUOTE - FINANCIAL CONTENT NETWORKS: Through our partnership with CloudQuote, news will run on 300+ websites typical, with many appearing in Yahoo! search.
LIVE EXAMPLES OF ONLINE SYNDICATION:
Click/tap the button, below, to view live syndication examples (opens in new tab).
VIEW SYNDICATION EXAMPLES [New Window/Tab]
*DISCLAIMER: most sites syndicated via the AP will "expire" in 30-60 days (except APnews.com). 120+ sites will generally be permanent including many appearing in Google News. News with this plan does NOT appear on Yahoo! Finance, Morningstar, MarketWatch or other finance sites not mentioned as included (use our S2P+CISION plans for maximum finance site placements). We cannot "guarantee" news will appear on all sites mentioned due to technical issues on part of syndicator, local site policies, etc. (some sites do not carry political news, religion, or overly advertorial "save 10% on chicken wings" content). Number of sites breakdown typically: GoMedia (up to 100 sites); Neotrope News Network (10 sites); partners (10 sites); CloudQuote (up to 300 sites); social media (5 sites). AP (up to 50 sites) - will vary by distro package and content.
SOCIAL MEDIA PLACEMENT + SOCIAL BOOST™
Send2Press has over 275,000 impressions per month on social. With 6,000+ steady journalist and blogger followers across our four main social channels: Facebook, LinkedIn, Pinterest, and X (Twitter), we reach a lot of folks interested in our client news. Links to our social accounts noted below.
With both our U.S. INDUSTRY PRO and U.S. INDUSTRY BASIC packages your news post is shared to Send2Press' X (Twitter), Facebook, Pinterest and LinkedIn accounts. (Religion, political and "advertorial" news is not shared to LinkedIn.) We support custom #tags for X/Twitter, Facebook, and LinkedIn (e.g., with book news we might include #newbook #memoir #booknews @publisheraccount @authoraccount). You may specify #tags and @accounts, as applicable, on our project form.
Selected content partners share their syndicated copy of news to X/Twitter and Facebook as well including Neotrope News Network sites and Robins Newswire. (Robins Newswire has 24,000 global followers on X/Twitter, and over 5,000 followers on Facebook as of Jan. 2024).
VIEW OUR SOCIAL MEDIA ACCOUNTS:
Links open in new browser window/tab.
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OPTIONAL PAID SOCIAL BOOST CAMPAIGNS:
With either of our U.S. INDUSTRY packages, you may optionally add-on our Social Boost™ service at checkout, which will promote your news item on Facebook to FB users who have expressed past interest in your news topic (e.g., book, music, restaurant opening, etc.). Social Boost starts at $50 and is a super affordable way to expand the reach of your news to folks who would otherwise never see it. Basic reporting includes click-through tracking, location, impressions, etc. as applicable. Targeting can be hyperlocal or nationwide (U.S. only).
PREMIUM DATA AND RESEARCH SYSTEMS
With all Send2Press distribution packages, client news is syndicated and shared across leading news and finance information systems, e-library, and competitive intelligence software companies' solutions.
This valuable reach for major enterprises and small-to-medium businesses, includes: Contify, EBSCO Information Services, Gale Cengage, LexisNexis (including Nexis Diligence+), Naviga (formerly AcquireMedia), Newsbank, Proquest, Syndigate, Thomson Reuters WestLaw and many more.
CLIP REPORTS AND MEDIA MONITORING
SEND2PRESS PRTRAX™ CLIP REPORT: With both of our U.S. INDUSTRY distribution packages, we include our clip report dashboard to help you more easily locate your news. This includes clip reports for selected content partners, the Neotrope News Network, AP (Associated Press), GoMedia Network and CloudQuote Network; custom Google News searches to locate syndicated content; and custom social sharing searches. Also includes click-through tracking from X/Twitter and Facebook.
How do I access my report? Link to your report dashboard comes end of the day news is issued, via email (except news issued weekends), once a member of our team creates it for you. 150-250 syndicated clips are typical.
VIEW PRTRAX REPORT TOUR [New Window/Tab]
FREE MEDIA MONITORING: Over a decade ago we phased out our paid media monitoring solution since nearly everything now appears in Google. Thus, we switched to providing tools and information to use Google's advanced search tools for free media monitoring, vs. paying up to $500 per month for such a solution.
PRPURLS™ CLICK-THROUGH TRACKING: With both plans, we include our social click-through tracking to provide some ROI on folks seeing news on X/Twitter and Facebook and choosing to "click through" to read full news item.
ON-PAGE READS TRACKING: All stories on our site have basic "how many times read" ongoing stats, publicly visible (no need for login), which ignores search engine scans.
IMPORTANT NOTE: Some of our unscrupulous competitors advertise a "clip report" as "media monitoring" when they are two different things. Clip reports are typically an initial mostly static report of syndicated pick-ups. A true media monitoring solution looks for earned media pickup over time and must scour the entire internet daily.
MULTIMEDIA OPTIONS
U.S. INDUSTRY BASIC PACKAGE: Our U.S. INDUSTRY BASIC package includes a company logo at footer of news announcements and top of custom newsroom page. Additionally, a larger 800x600 pixels horizontal photo or logo is included which is used for syndication and social. Additional images can be added (as when you might have book jacket image, then separate photo of the book author), at added cost; however most websites (including the AP) and social only support a single "primary" image. For dual company announcements, you can provide two side-by-side company logos (or CEO headshots) together in single image vs purchasing an image add-on option.
U.S. INDUSTRY PRO PACKAGE: The PRO package adds one hosted print resolution image (300dpi 3x4-inches), also used for web syndication, social and news platforms. "Hosted" means we host your 300dpi image on our media server, and it is linked to in the release. Print image used for both media and web; this is not second, different image. Additional hosted print images may be added as paid add-on option, if needed. (We will "conform" oversized images to our hosted size in one dimension, as applicable.)
QUICK TIP: you can link to any high-resolution image(s) or gallery on your own website, or dropbox or Google docs page, and simply include link to that in your release text.
FREE VIDEO EMBED: With all plans, we can embed one YouTube or Vimeo video at no cost; with YouTube can be either "featured" full width below headline on our site, or half-width, at bottom of the release. We can optionally include a SoundCloud playlist in place of video, although not ideal for SEO (slows down page load on mobile). We cannot embed age restricted content from YouTube. Embeds generally work only on our main site, and YouTube video on selected sites like GoMedia Network.
LIVE EXAMPLES OF CLIENT NEWS AND SYNDICATION: See our newsroom for examples of how images appear online with press releases; see our media lists page (under "syndication") for examples of how images appear when syndicated onto various websites, news systems and social, around the interwebs.
Click/tap buttons, below, to view live news release examples (open in new tab).
OPTIONAL PRESS RELEASE WRITING SERVICE
With all Send2Press distribution packages, you may optionally hire one of our accredited staff to help you write, or even simply rewrite, your news announcement. Trust our 40+ years in the PR business.
FULL WRITING WITH PR PRO: With this option you will work with our lead editor, Liisa Andreassen, who has worked at numerous trade magazines, and as part of the Send2Press team since 2006. She received her Masters in Media Studies from the New School for Social Research in New York City. Price is $199 as an "add-on" option you may select when ordering distribution package, and includes phone interview and multiple drafts to craft your best message for media.
ONE OR TWO DRAFT REWRITE: If you don't need a full interview and multiple drafts, you may provide your own "almost done" release, and Liisa will re-write your press release, then give back to you for approval or for you to make final additions/changes before anything goes out to media folk. One draft re-write is $89 and two-draft re-write is $169. These can be included with distribution package as an "add-on" option (not offered alone without distribution).
GET STARTED NOW:
Questions? Call: 1-310-373-4856 or email: help@send2press.com
U.S. ONLINE DISTRIBUTION
OVERVIEW: This package is intended for those who want online placement and are not concerned with actually reaching U.S. daily or trade media folk directly. News included on APNews.com, Apple News, Google News, Bing News, and syndicated onto 450+ websites* same day of issuance. Free reporting; free media monitoring with Google. Social sharing with custom #tags. Free image and YouTube video embeds on our platform. (*Note: Features vary by package plan type; the ONLINE BASIC package is a more limited feature "budget" offering and will appear on 120 websites typical.)
HOW THIS WORKS: Note the two-columns layout, below, which outlines all features of this package. In left column you will find the type of service included in this distribution plan package. The right column shows the features unique to either BASIC or PRO plan package. All pricing is per release issued and not a membership or subscription. (On phones, features will be "stacked" by feature section in single column.)
AT A GLANCE: PRO VS BASIC - WHAT'S THE DIFFERENCE? The "ONLINE PRO" package includes national online syndication via AP and premium news partners and social sharing; includes report dashboard. The "ONLINE BASIC" package offers much smaller online placement, and does not include the AP, does not include placement on the CloudQuote Network, Digital Journal or StreetInsider; and does not include report dashboard. Both packages include one web resolution image used for syndication and social.
YES! There is a lot of information here. The goal is to make this more useful than a wall of bullet points and be completely transparent as to what you're paying for and what we actually do, versus pie-in-the-sky promises and unverifiable hype. If you get lost, give us a call! :-)
SCHEDULING, WORD LIMITS AND ANCHOR LINKS
U.S. ONLINE PLAN SCHEDULING: Both packages can push "same day" if final approved copy received by 9 a.m. PT (12 p.m. ET). After 9 a.m. PT, will push "next day" (or schedule for future day/time) depending on work load (inquire please if rush project). Except in certain circumstances, we can generally accomodate "same day" push when submitted up to 12 p.m. PT (3 p.m. ET).
WORD LENGTH LIMITS: With both U.S. ONLINE packages, our base "word length limit" is 1,200 words. Release can be longer with pre-approval for the ONLINE PRO plan only; however needlessly overlong text may be rejected. 800 words is good target length, and equivalent to a 2-page fax in the "olden dayz." Reminder: a press release is not an article or blog post and should be clear, concise and to the point, not rambling prose.
ANCHOR LINK SUPPORT: Press release can have unlimited anchor links, within reason. ALL links in release will be rel="nofollow" per Google guidelines to prevent "news spam" abuse. Visibile URLs in text preferable for important links as they work everywhere, while anchor links on words will be removed on some websites and in emails to media. Link shorteners like bit.ly not recommended as media dislike "blind links" but are allowed. Tracking links allowed as long as anchor link on a visible URL does not mismatch and point to entirely different website domain (a visible link to mysite.com cannot have a link on it to othersite.net?tracker).
FREE NEWSROOM INDEX: With all service plan packages Send2Press creates a custom newsroom index with "about company" information, link to social accounts and link to client (news source) site, and custom RSS feed. We will generally capture socials from your website, and bio from your release boilerplate, but you can specify what information appears (up to four paragraphs).
BUSINESS HOURS: Our business hours are 9 a.m. to 5 p.m. PST/PDT Monday through Friday (we are in California, USA). We are closed weekends (Sat./Sun.) and major U.S. holidays. It should be self evident, but projects submitted Saturday or Sunday cannot go out prior to when we open on Monday. Projects submitted after closing Friday is the same as submitting Monday. "Next day" refers to next business day from project review/approval.
ACCEPTABLE CONTENT POLICY (ACP) AND MINIMUM FORMAT REQUIREMENTS: All Send2Press press release distribution services are subject to our ACP, which defines what type of news we do and do NOT accept (meaning, there are some news topics we will not allow on our networks). We have minimum requirements for all press release formatting based on industry standards (such as AP Style, attribution and photo captions). Click/tap the buttons, below, to review this information.
U.S. DAILY MEDIA TARGETING
The U.S. ONLINE packages do not reach daily media (newspapers broadcast media) by email or the AP, as the purpose is online syndication and social shares only. To reach daily media by email and AP, please look at our U.S. NATIONAL, U.S. REGIONAL and U.S. STATE packages instead.
U.S. INDUSTRY TRADE PERIODICALS TARGETING
The U.S. ONLINE packages do not target Industry trade press beyond those using things like Google News alerts, social search, etc. The ONLINE packages are focused only on online syndication of news to websites and social. To reach industry trades via the AP, email and opt-in, please use our U.S. NATIONAL PRO, U.S. REGIONAL PRO, or U.S. INDUSTRY packages instead.
ONLINE SYNDICATION (GUARANTEED PLACEMENTS)
Online syndicated publication of news, sometimes called "guaranteed pick-up," is a mix of paid placements and automatic publication with selected content partners. Unlike an "organic" article with byline, these placements are entirely automated and are not curated by the news portals carrying the story. The term comes from old "news syndicates" (such as those that carried Peanuts and Marmaduke comic strips), where one source pushes content to multiple publishers (today commonly done via RSS).
All news appears in Apple News*, Google News*, Bing News*, DuckDuckGo*, and all major search engines using our "white hat SEO" ContextEngine™ technology developed over 20 years ago (check our home page in Archive.org for proof).
U.S. ONLINE PRO PACKAGE: With our U.S. ONLINE PRO package, your news is syndicated onto 450+ websites nationwide (with some international), same-day. Includes selected broadcast news sites (will vary based on content), major newspapers, and business/financial sites*. The PRO package includes the AP, DigitalJournal and StreetInsider, along with the various channels noted below, this section.
U.S. ONLINE BASIC PACKAGE: With our U.S. ONLINE BASIC package, your news is syndicated onto up to 100+ websites nationwide including the Neotrope News Network, GoMedia, and some of our top content partners. The BASIC package does NOT include the AP, Digital Journal, CloudQuote Network, or StreetInsider. (Clip report optional $20 add-on with this budget plans.)
Example online syndication channels:
ASSOCIATED PRESS (AP): News appears on APNews.com, and up to 200 U.S. newspaper and broadcast sites* who syndicate AP content. Sites will vary, outside our control. 50+ sites appear in Google (many in Google News), typically. AP is the "original wire service" going back to the 1800s. Not included with ONLINE BASIC package.
SEND2PRESS CONTENT PARTNERS: Popular news sites* around the world syndicate our content, including: Digital Journal (Canada), RobinsPost, WN.com, BizWire Express, MENAFN (Middle East), News Break, StreetInsider.com, IT News Online, Gan Jing World (India), Kalkine Media (India), and more. Many appear in Google News.
NEOTROPE® NEWS NETWORK: Launched in 2004, the Neotrope News Network sites are an exclusive benefit of using the Send2Press Newswire service. High authority sites include: California Newswire®, Florida Newswire, Massachusetts Newswire, eNewsChannels and more. Some sites like Publishers Newswire, MuseWire, and Advertising Industry Newswire only syndicate content if relevant to that site's audience. Content is generally permanent, and most appear in Google News.
GOMEDIA NETWORK: Through our partnership with GMN, your news appears on up to 100 small town daily and weekly newspaper websites, with full support for images and YouTube video. (These will be different sites than those syndication subscribers to the AP network.)
CLOUDQUOTE - FINANCIAL CONTENT NETWORKS: Through our partnership with CloudQuote, news will run on 300+ websites typical, with many appearing in Yahoo! search. Not included with ONLINE BASIC package.
LIVE EXAMPLES OF ONLINE SYNDICATION:
Click/tap the button, below, to view live syndication examples (opens in new tab).
VIEW SYNDICATION EXAMPLES [New Window/Tab]
*DISCLAIMER: most sites syndicated via the AP will "expire" in 30-60 days (except APnews.com). 120+ sites will generally be permanent including many appearing in Google News. News with this plan does NOT appear on Yahoo! Finance, Morningstar, MarketWatch or other finance sites not mentioned as included (use our S2P+CISION plans for maximum finance site placements). We cannot "guarantee" news will appear on all sites mentioned due to technical issues on part of syndicator, local site policies, etc. (some sites do not carry political news, religion, or overly advertorial "save 10% on chicken wings" content). Number of sites breakdown typically: GoMedia (up to 100 sites); Neotrope News Network (10 sites); partners (10 sites); CloudQuote (up to 300 sites); social media (5 sites). AP (up to 50 sites) - will vary by distro package and content.
SOCIAL MEDIA PLACEMENT + SOCIAL BOOST™
Send2Press has over 275,000 impressions per month on social. With 6,000+ steady journalist and blogger followers across our four main social channels: Facebook, LinkedIn, Pinterest, and X (Twitter), we reach a lot of folks interested in our client news. Links to our social accounts noted below.
U.S. ONLINE PRO PACKAGE: With our U.S. STATE PRO package your news post is shared to Send2Press' X (Twitter), Facebook, Pinterest and LinkedIn accounts. (Religion, political and "advertorial" news is not shared to LinkedIn.) We support custom #tags for X/Twitter, Facebook, and LinkedIn (e.g., with book news we might include #newbook #memoir #booknews @publisheraccount @authoraccount). You may specify #tags and @accounts, as applicable, on our project form.
U.S. ONLINE BASIC PACKAGE: With our U.S. ONLINE BASIC package your news post is shared to Send2Press' X (Twitter), Facebook, Pinterest and LinkedIn accounts. (Religion, political and "advertorial" news is not shared to LinkedIn.) Custom #tags supported on X/Twitter only.
Selected content partners share their syndicated copy of news to X/Twitter and Facebook as well including Neotrope News Network sites and Robins Newswire. (Robins Newswire has 24,000 global followers on X/Twitter, and over 5,000 followers on Facebook as of Jan. 2024).
VIEW OUR SOCIAL MEDIA ACCOUNTS:
Links open in new browser window/tab.
𝕏
OPTIONAL PAID SOCIAL BOOST CAMPAIGNS:
With our U.S. ONLINE PRO package, you may optionally add-on our Social Boost™ service at checkout, which will promote your news item on Facebook to FB users who have expressed past interest in your news topic (e.g., book, music, restaurant opening, etc.). Social Boost starts at $50 and is a super affordable way to expand the reach of your news to folks who would otherwise never see it. Basic reporting includes click-through tracking, location, impressions, etc. as applicable. Targeting can be hyperlocal or nationwide (U.S. only). Social Boost not available for the ONLINE BASIC package.
PREMIUM DATA AND RESEARCH SYSTEMS
With all Send2Press distribution packages, client news is syndicated and shared across leading news and finance information systems, e-library, and competitive intelligence software companies' solutions.
This valuable reach for major enterprises and small-to-medium businesses, includes: Contify, EBSCO Information Services, Gale Cengage, LexisNexis (including Nexis Diligence+), Naviga (formerly AcquireMedia), Newsbank, Proquest, Syndigate, Thomson Reuters WestLaw and many more.
CLIP REPORTS AND MEDIA MONITORING
U.S. ONLINE BASIC PACKAGE: The BASIC package is a "budget friendly" offering and does not include our PRTRAX™ dashboard. It does include a self-serve reporting page with search tips, and links to indexes for many sites running our news (also see our Media Lists page for a "laundry list" of example sites syndicating our news). An RSS feed of links from the GoMedia Network is provided as a courtesy.
U.S. ONLINE PRO PACKAGE: The PRO package includes our PRTRAX™ report dashboard. Information follows, below.
SEND2PRESS PRTRAX™ CLIP REPORT: With our U.S. ONLINE PRO distribution package, we include our clip report dashboard to help you more easily locate your news. This includes clip reports for selected content partners, the Neotrope News Network, AP (Associated Press), GoMedia Network and CloudQuote Network; custom Google News searches to locate syndicated content; and custom social sharing searches. Also includes click-through tracking from X/Twitter and Facebook.
How do I access my report? Link to your report dashboard comes end of the day news is issued, via email (except news issued weekends), once a member of our team creates it for you. 150-250 syndicated clips are typical.
VIEW PRTRAX REPORT TOUR [New Window/Tab]
FREE MEDIA MONITORING: Over a decade ago we phased out our paid media monitoring solution since nearly everything now appears in Google. Thus, we switched to providing tools and information to use Google's advanced search tools for free media monitoring, vs. paying up to $500 per month for such a solution.
PRPURLS™ CLICK-THROUGH TRACKING: With the U.S. ONLINE PRO plan, we include our social click-through tracking to provide some ROI on folks seeing news on X/Twitter and Facebook and choosing to "click through" to read full news item.
ON-PAGE READS TRACKING: All stories on our site have basic "how many times read" ongoing stats, publicly visible (no need for login), which ignores search engine scans.
IMPORTANT NOTE: Some of our unscrupulous competitors advertise a "clip report" as "media monitoring" when they are two different things. Clip reports are typically an initial mostly static report of syndicated pick-ups. A true media monitoring solution looks for earned media pickup over time and must scour the entire internet daily.
MULTIMEDIA OPTIONS
BOTH PACKAGES: Both our U.S. ONLINE PRO and U.S. ONLINE BASIC packages include a company logo at footer of news announcements and top of custom newsroom page. Additionally, a larger 800x600 pixels horizontal photo or logo is included which is used for syndication and social. Additional images can be added (as when you might have book jacket image, then separate photo of the book author), at added cost; however most websites (including the AP) and social only support a single "primary" image. For dual company announcements, you can provide two side-by-side company logos (or CEO headshots) together in single image vs purchasing an image add-on option.
QUICK TIP: you can link to any high-resolution image(s) or gallery on your own website, or dropbox or Google docs page, and simply include link to that in your release text.
FREE VIDEO EMBED: With all plans, we can embed one YouTube or Vimeo video at no cost; with YouTube can be either "featured" full width below headline on our site, or half-width, at bottom of the release. We can optionally include a SoundCloud playlist in place of video, although not ideal for SEO (slows down page load on mobile). We cannot embed age restricted content from YouTube. Embeds generally work only on our main site, and YouTube video on selected sites like GoMedia Network.
LIVE EXAMPLES OF CLIENT NEWS AND SYNDICATION: See our newsroom for examples of how images appear online with press releases; see our media lists page (under "syndication") for examples of how images appear when syndicated onto various websites, news systems and social, around the interwebs.
Click/tap buttons, below, to view live news release examples (open in new tab).
OPTIONAL PRESS RELEASE WRITING SERVICE
With all Send2Press distribution packages, you may optionally hire one of our accredited staff to help you write, or even simply rewrite, your news announcement. Trust our 40+ years in the PR business.
FULL WRITING WITH PR PRO: With this option you will work with our lead editor, Liisa Andreassen, who has worked at numerous trade magazines, and as part of the Send2Press team since 2006. She received her Masters in Media Studies from the New School for Social Research in New York City. Price is $199 as an "add-on" option you may select when ordering distribution package, and includes phone interview and multiple drafts to craft your best message for media.
ONE OR TWO DRAFT REWRITE: If you don't need a full interview and multiple drafts, you may provide your own "almost done" release, and Liisa will re-write your press release, then give back to you for approval or for you to make final additions/changes before anything goes out to media folk. One draft re-write is $89 and two-draft re-write is $169. These can be included with distribution package as an "add-on" option (not offered alone without distribution).
GET STARTED NOW:
Questions? Call: 1-310-373-4856 or email: help@send2press.com
S2P+CISION U.S. NATIONAL DISTRIBUTION
Premium service packages with widest reach combining the best of Send2Press (S2P), AP, and PR NEWSWIRE (PRN), a CISION company, at substantial savings over using PRN directly!
OVERVIEW - OUR PREMIUM SERVICE PACKAGES: Features of the Send2Press U.S. NATIONAL BASIC package with added online reach via PR Newswire to sites like Yahoo! Finance, MarketWatch, Morningstar, Nexstar Media broadcast network website syndication, PRN for Journalists system with 50,000 registered users, and extended reporting. News placed on 650+ websites typical! Save $300 vs PRN US1 plan. (Note: Features vary by package plan type.)
HOW THIS WORKS: Note the two-columns layout, below, which outlines all features of this package. In left column you will find the type of service included in this distribution plan package. The right column shows the features unique to either BASIC or PRO plan package. All pricing is per release issued and not a membership or subscription. (On phones, features will be "stacked" by feature section in single column.)
AT A GLANCE: PRO VS BASIC - WHAT'S THE DIFFERENCE? The "S2P+CISION PRO" package, our "widest reach" offering includes the best of Send2Press, AP and CISION/PRN's "tier 1" services; this plan is comparable to the PRN "US1" package at substantial savings. The "S2P+CISION BASIC" package runs on PRN's "tier 2" platform which does not include the Nexstar Media broadcast network website syndication, the PRN for Journalists platform, and has a delay for publication.
YES! There is a lot of information here. The goal is to make this more useful than a wall of bullet points and be completely transparent as to what you're paying for and what we actually do, versus pie-in-the-sky promises and unverifiable hype. If you get lost, give us a call! :-)
Send2Press, a service of Neotrope, has been a PR Newswire strategic partner for over 20 years.
SCHEDULING, WORD LIMITS, ANCHOR LINKS AND MORE
U.S. S2P+CISION PACKAGE SCHEDULING: Both packages can push "same day" if final approved copy received by 9 a.m. PT (12 p.m. ET). After 9 a.m. PT, will push "next day" (or schedule for future day/time) depending on work load (inquire please if rush project). Except in certain circumstances, we can generally accomodate "same day" push when submitted up to 12 p.m. PT (3 p.m. ET).
IMPORTANT NOTE: due to the S2P+CISION BASIC package running on PRN's "tier 2" platform there is built-in 4-hour delay from when we submit project in their platform. Next day a.m. push usually advisable. For same day request. the S2P version will push ahead of the PRN version.
WORD LENGTH LIMITS: Because CISION/PRN charges for word length, please note that the S2P+CISION PRO package, which runs on PRN's "tier 1" network, has a base word length limit of 400 words. For the S2P+CISION BASIC package, which runs on PRN's "tier 2" network, there is a base word limit of 500 words. There is upcharge of $170 for each 100 words or fraction with PRO package, and $70 with the BASIC package. All transmitted text counts in word length (use "word count" in word processor to check this length).
IMPORTANT NOTE: the word length limit is 100 words higher on the cheaper plan due to it running on CISION/PRN's "tier 2" platform which is a budget offering compared to their "tier 1" platform.
ANCHOR LINK SUPPORT: Press release can have unlimited anchor links, within reason. ALL links in release will be rel="nofollow" per Google guidelines to prevent "news spam" abuse. Visibile URLs in text preferable for important links as they work everywhere, while anchor links on words will be removed on some websites and in emails to media. Link shorteners like bit.ly not recommended as media dislike "blind links" but are allowed. Tracking links allowed as long as anchor link on a visible URL does not mismatch and point to entirely different website domain (a visible link to mysite.com cannot have a link on it to othersite.net?tracker).
FREE NEWSROOM INDEX: With all service plan packages Send2Press creates a custom newsroom index with "about company" information, link to social accounts and link to client (news source) site, and custom RSS feed. We will generally capture socials from your website, and bio from your release boilerplate, but you can specify what information appears (up to four paragraphs). PRN will create a simple news index for your news source without any special features.
BUSINESS HOURS: Our business hours are 9 a.m. to 5 p.m. PST/PDT Monday through Friday (we are in California, USA). We are closed weekends (Sat./Sun.) and major U.S. holidays. It should be self evident, but projects submitted Saturday or Sunday cannot go out prior to when we open on Monday. Projects submitted after closing Friday is the same as submitting Monday. "Next day" refers to next business day from project review/approval.
PUBLIC COMPANY NEWS: Please note CISION/PRN will remove all stock tickers (trading symbols) in releases (even partnership announcements, such as your company partnering with a public company). PRN requires signed documentation to issue news on behalf of any publicly traded company or to use ticker for any material news. Certain news, such as mergers/acquisitions may require editorial pre-approval. Please inquire on this topic, as applicable.
ACCEPTABLE CONTENT POLICY (ACP) AND MINIMUM FORMAT REQUIREMENTS: All Send2Press press release distribution services are subject to our ACP, which defines what type of news we do and do NOT accept (meaning, there are some news topics we will not allow on our networks). We have minimum requirements for all press release formatting based on industry standards (such as AP Style, attribution and photo captions). Click/tap the buttons, below, to review this information. These same requirements generally also apply to CISION/PRN content.
U.S. DAILY MEDIA TARGETING
With the S2P+CISION packages, we reach daily media (newspapers and broadcast) and AP newsrooms across the U.S., up to 65,000 active media folk. With both plans, via the AP, includes push to major news networks* in New York, including ABC News, Bloomberg Finance, Business Insider, CBS News, FOX News Radio, NBC News, Hearst Media, INC Magazine, Wall Street Journal, and much more.
S2P+CISION U.S. NATIONAL BASIC PACKAGE: Reach daily media at up to 3,500 U.S. newspapers and broadcast newsrooms via the Associated Press (AP), with up to 65,000 active media folk. Does not include Send2Press' Direct-to-Editors™ email push nor does it include the PRN for Journalists platform. See the Send2Press US AP NEWSROOMS 'By State' (PDF) file on our media lists page (link button below, this section).
S2P+CISION U.S. NATIONAL PRO PACKAGE: In addition to AP push nationwide, reach subscriber media in CISION's PRN for Journalists platform. See both the Send2Press US AP NEWSROOMS 'By State' (PDF) file on our media lists page (link button below, this section).
WHERE DO WE SEND NEWS?
Click/tap the button, below, to view our media targeting lists (opens in new tab).
VIEW DAILY MEDIA LISTS [New Window/Tab]
*DISCLAIMER: Send2Press cannot "guarantee" any specific media outlet will see/read your news. This is outside our control via AP, and/or local email filtering.
U.S. INDUSTRY TRADE PERIODICALS TARGETING
Industry targeting of trade press. In addition to daily media noted in above section, Send2Press also reaches relevant trade media (also called industry periodicals) via AP newsrooms (Associated Press), social media and online platforms like Google News, Apple News, and Bing News.
S2P+CISION U.S. NATIONAL BASIC PACKAGE: Reach selected business and finance trade publications via the AP including major New York-based news systems and news networks. Does not include Send2Press media lists by email or the PRN for Journalists platform. See the Send2Press U.S. AP TRADES (PDF) file on our media lists page (link button below).
S2P+CISION U.S. NATIONAL PRO PACKAGE: Adds placement in CISION's PRN for Journalists platform with up to 50,000 registered users. Adds PRN "comp trades" which are selected major media releated to your news reached without expensive Cision add-on lists.
VIEW MEDIA LISTS [New Window/Tab]
*DISCLAIMER: Send2Press (and CISION/PRN) cannot "guarantee" any specific media outlet will see/read your news. This is outside our control via AP, and/or local email filtering.
ONLINE SYNDICATION (GUARANTEED PLACEMENTS)
Online syndicated publication of news, sometimes called "guaranteed pick-up," is a mix of paid placements and automatic publication with selected content partners. Unlike an "organic" article with byline, these placements are entirely automated and are not curated by the news portals carrying the story. The term comes from old "news syndicates" (such as those that carried Peanuts and Marmaduke comic strips), where one source pushes content to multiple publishers (today commonly done via RSS).
S2P+CISION U.S. NATIONAL PRO PACKAGE: This premium package includes the Send2Press and AP news syndication platforms noted below, this section. In addition via CISION/PRN's "tier 1" platform, this package includes placement on PRnewswire.com, national syndication online via the Nexstar Media broadcast network which will feature your news on up to 100 websites, placement on top finance sites like Yahoo! Finance*, MarketWatch*, Morningstar* and many more.
S2P+CISION U.S. NATIONAL BASIC PACKAGE: This package includes the Send2Press syndication partner information noted below, this section, as well as selected top financial sites via CISION/PRN (placement on top finance sites like Yahoo! Finance*, MarketWatch*, Morningstar* and many more). Does not include the Nexstar network syndication.
With both our S2P+CISION U.S. NATIONAL PRO and S2P+CISION U.S. NATIONAL BASIC packages, your news is syndicated onto 650+ websites nationwide (with some international), same-day. Includes selected broadcast news sites (will vary based on content), major newspapers, and business/financial sites*. Some examples follow:
All news appears in Apple News*, Google News*, Bing News*, DuckDuckGo*, and all major search engines using our "white hat SEO" ContextEngine™ technology developed over 20 years ago (check our home page in Archive.org for proof).
ASSOCIATED PRESS (AP): News appears on APNews.com, and up to 200 U.S. newspaper and broadcast sites* who syndicate AP content. Sites will vary, outside our control. 50+ sites appear in Google (many in Google News), typically. AP is the "original wire service" going back to the 1800s.
SEND2PRESS CONTENT PARTNERS: Popular news sites* around the world syndicate our content, including: Digital Journal (Canada), RobinsPost, WN.com, BizWire Express, MENAFN (Middle East), News Break, StreetInsider.com, IT News Online, Gan Jing World (India), Kalkine Media (India), and more. Many appear in Google News.
NEOTROPE® NEWS NETWORK: Launched in 2004, the Neotrope News Network sites are an exclusive benefit of using the Send2Press Newswire service. High authority sites include: California Newswire®, Florida Newswire, Massachusetts Newswire, eNewsChannels and more. Some sites like Publishers Newswire, MuseWire, and Advertising Industry Newswire only syndicate content if relevant to that site's audience. Content is generally permanent, and most appear in Google News.
GOMEDIA NETWORK: Through our partnership with GMN, your news appears on up to 100 small town daily and weekly newspaper websites, with full support for images and YouTube video. (These will be different sites than those syndication subscribers to the AP network.)
CLOUDQUOTE - FINANCIAL CONTENT NETWORKS: Through our partnership with CloudQuote, news will run on 300+ websites typical, with many appearing in Yahoo! search.
LIVE EXAMPLES OF ONLINE SYNDICATION:
Click/tap the button, below, to view live syndication examples (opens in new tab).
VIEW SYNDICATION EXAMPLES [New Window/Tab]
*DISCLAIMER: most sites syndicated via the AP will "expire" in 30-60 days (except APnews.com). 120+ sites will generally be permanent including many appearing in Google News. We cannot "guarantee" news will appear on all sites mentioned due to technical issues on part of syndicator, local site policies, etc. (some sites do not carry political news, religion, or overly advertorial "save 10% on chicken wings" content). Number of sites breakdown typically: GoMedia (up to 100 sites); Neotrope News Network (10 sites); partners (10 sites); CloudQuote (up to 300 sites); social media (5 sites). AP (up to 50 sites) - will vary by distro package and content.
SOCIAL MEDIA PLACEMENT + SOCIAL BOOST™
Send2Press has over 275,000 impressions per month on social. With 6,000+ steady journalist and blogger followers across our four main social channels: Facebook, LinkedIn, Pinterest, and X (Twitter), we reach a lot of folks interested in our client news. Links to our social accounts noted below.
With both our S2P+CISION U.S. NATIONAL PRO and S2P+CISION U.S. NATIONAL BASIC packages your news post is shared to Send2Press' X (Twitter), Facebook, Pinterest and LinkedIn accounts. (Religion, political and "advertorial" news is not shared to LinkedIn.) We support custom #tags for X/Twitter, Facebook, and LinkedIn (e.g., with book news we might include #newbook #memoir #booknews @publisheraccount @authoraccount). You may specify #tags and @accounts, as applicable, on our project form.
Selected content partners share their syndicated copy of news to X/Twitter and Facebook as well including Neotrope News Network sites and Robins Newswire. (Robins Newswire has 24,000 global followers on X/Twitter, and over 5,000 followers on Facebook as of Jan. 2024).
VIEW OUR SOCIAL MEDIA ACCOUNTS:
Links open in new browser window/tab.
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OPTIONAL PAID SOCIAL BOOST CAMPAIGNS:
With either of our S2P+CISION U.S. NATIONAL packages, you may optionally add-on our Social Boost™ service at checkout, which will promote your news item on Facebook to FB users who have expressed past interest in your news topic (e.g., book, music, restaurant opening, etc.). Social Boost starts at $50 and is a super affordable way to expand the reach of your news to folks who would otherwise never see it. Basic reporting includes click-through tracking, location, impressions, etc. as applicable. Targeting can be hyperlocal or nationwide (U.S. only).
PREMIUM DATA AND RESEARCH SYSTEMS
With all Send2Press distribution packages, client news is syndicated and shared across leading news and finance information systems, e-library, and competitive intelligence software companies' solutions.
This valuable reach for major enterprises and small-to-medium businesses, includes: Contify, EBSCO Information Services, Gale Cengage, LexisNexis (including Nexis Diligence+), Naviga (formerly AcquireMedia), Newsbank, Proquest, Syndigate, Thomson Reuters WestLaw and many more.
Additional top-tier finance platforms included with the S2P+CISION PRO package via CISION/PRN data partners worldwide.
CLIP REPORTS AND MEDIA MONITORING
SEND2PRESS PRTRAX™ CLIP REPORT: With both of our S2P+CISION U.S. NATIONAL distribution packages, we include our clip report dashboard to help you more easily locate your news. This includes clip reports for selected content partners, the Neotrope News Network, AP (Associated Press), GoMedia Network; custom Google News searches to locate syndicated content; and custom social sharing searches. Also includes click-through tracking from X/Twitter and Facebook.
How do I access my report? Link to your report dashboard comes end of the day news is issued, via email (except news issued weekends), once a member of our team creates it for you. 250-350 syndicated clips are typical.
CISION/PRN DASHBOARD: With both of these packages you also get a "back door" full report dashboard from CISION without having to pay the $310 annual membership fee! We link to this report within our PRTRAX dashboard for ease of use.
VIEW PRTRAX REPORT TOUR [New Window/Tab]
FREE MEDIA MONITORING: Over a decade ago we phased out our paid media monitoring solution since nearly everything now appears in Google. Thus, we switched to providing tools and information to use Google's advanced search tools for free media monitoring, vs. paying up to $500 per month for such a solution.
PRPURLS™ CLICK-THROUGH TRACKING: With both plans, we include our social click-through tracking to provide some ROI on folks seeing news on X/Twitter and Facebook and choosing to "click through" to read full news item.
ON-PAGE READS TRACKING: All stories on our Send2Pres.com/wire site have basic "how many times read" ongoing stats, publicly visible (no need for login), which ignores search engine scans.
IMPORTANT NOTE: Some of our unscrupulous competitors advertise a "clip report" as "media monitoring" when they are two different things. Clip reports are typically an initial mostly static report of syndicated pick-ups. A true media monitoring solution looks for earned media pickup over time and must scour the entire internet daily.
MULTIMEDIA OPTIONS
SEND2PRESS: Our S2P+CISION BASIC package includes a company logo at footer of news announcements and top of custom newsroom page on Send2Press.com. Additionally, a larger 800x600 pixels horizontal photo or logo is included which is used for syndication and social on Send2Press partner sites. Additional images can be added (as when you might have book jacket image, then separate photo of the book author), at added cost; however most websites (including the AP) and social only support a single "primary" image. For dual company announcements, you can provide two side-by-side company logos (or CEO headshots) together in single image vs purchasing an image add-on option.
CISION/PRN: This package includes one (1) free photo embed. Only one image supported. Image should be at least 800 pixels wide and jpg/jpeg format, if possible. Inquire for help if needed.
S2P+CISION PRO PACKAGE:
SEND2PRESS: The S2P+CISION PRO package adds one hosted print resolution image (300dpi 3x4-inches), also used for web syndication, social and news platforms in the Send2Press partner network. "Hosted" means we host your 300dpi image on our media server, and it is linked to in the release. Print image used for both media and web; this is not second, different image. Additional hosted print images may be added as paid add-on option, if needed. (We will "conform" oversized images to our hosted size in one dimension, as applicable.)
CISION/PRN: Please note that PRN charges an added fee to include an inline image with this tier 1 distribution service, and this option can be added during checkout when purchasing the S2P+CISION PRO package. Inquire for help if needed.
QUICK TIP: you can link to any high-resolution image(s) or gallery on your own website, or dropbox or Google docs page, and simply include link to that in your release text.
FREE VIDEO EMBED: With both packages, we can embed one YouTube or Vimeo video at no cost; with YouTube can be either "featured" full width below headline on our site, or half-width, at bottom of the release. We can optionally include a SoundCloud playlist in place of video, although not ideal for SEO (slows down page load on mobile). We cannot embed age restricted content from YouTube. Embeds generally work only on our main Send2Press.com/wire newsroom site, and YouTube video on selected sites like GoMedia Network.
VIDEO EMBED AND CISION/PRN NOTE: YouTube video or other embed will NOT appear on PRnewswire.com or PRN syndication partner websites. PRN charges substantial fee for YouTube video embed with the PRO plan only. This option can be added at same time S2P+CISION PRO package is purchased and cannot be used with the BASIC package. Inquire for help if needed.
LIVE EXAMPLES OF CLIENT NEWS AND SYNDICATION: See our newsroom for examples of how images appear online with press releases; see our media lists page (under "syndication") for examples of how images appear when syndicated onto various websites, news systems and social, around the interwebs.
Click/tap buttons, below, to view live news release examples (open in new tab).
OPTIONAL PRESS RELEASE WRITING SERVICE
With all Send2Press distribution packages, you may optionally hire one of our accredited staff to help you write, or even simply rewrite, your news announcement. Trust our 40+ years in the PR business.
FULL WRITING WITH PR PRO: With this option you will work with our lead editor, Liisa Andreassen, who has worked at numerous trade magazines, and as part of the Send2Press team since 2006. She received her Masters in Media Studies from the New School for Social Research in New York City. Price is $199 as an "add-on" option you may select when ordering distribution package, and includes phone interview and multiple drafts to craft your best message for media.
ONE OR TWO DRAFT REWRITE: If you don't need a full interview and multiple drafts, you may provide your own "almost done" release, and Liisa will re-write your press release, then give back to you for approval or for you to make final additions/changes before anything goes out to media folk. One draft re-write is $89 and two-draft re-write is $169. These can be included with distribution package as an "add-on" option (not offered alone without distribution).
GET STARTED NOW:
Questions? Call: 1-310-373-4856 or email: help@send2press.com
PRESS RELEASE WRITING SERVICES
With all Send2Press distribution packages, you may optionally hire one of our accredited staff to help you write, or even simply rewrite, your news announcement. Trust our 40+ years in the PR business. The FULL WRITING option can also be purchased alone, without distribution.
FULL WRITING WITH PR PRO $199: With this option you will work with our lead editor, Liisa Andreassen, who has worked at numerous trade magazines, and as part of the Send2Press team since 2006. She received her Masters in Media Studies from the New School for Social Research in New York City. Price is $199 as an "add-on" option you may select when ordering distribution package, and includes phone interview and multiple drafts to craft your best message for media.
ONE OR TWO DRAFT REWRITE $89-$169: If you don't need a full interview and multiple drafts, you may provide your own "almost done" release, and Liisa will re-write your press release, then give back to you for approval or for you to make final additions/changes before anything goes out to media folk. One draft re-write is $89 and two-draft re-write is $169. These can be included with distribution package as an "add-on" option (not offered alone without distribution).
Business Hours: 9 a.m. to 5 p.m. PST/PDT Mon.-Fri. (closed Sat./Sun.)
We are located in California, USA.
Email: help@send2press.com
SAVE 10% ON FIRST PROJECT
For limited time save 10% on our PRO plan distribution services on "no rush" basis*.
No contracts or memberships; all plans are pay-as-you-go per project.
(*No rush refers to 48 hour turnaround from text approval).
FREQUENTLY ASKED QUESTIONS
The following links help you find important information about our services without having to use the drop-down menu bar at top of our site pages. Links open in new browser "tab" so you can easily return here without getting lost.
WHERE DO WE SEND NEWS
View our media lists page to see examples of U.S. media we reach by email, via AP newsrooms, and social media. Includes examples of online syndication.
WHAT REPORTING IS PROVIDED
With all distribution plans (except budget "BASIC" plans), we provide a clip report and search tools. View quick-tour overview of our PRTrax™ Dashboard.
HOW TO ORDER SERVICES
Simple instructions on how our services work. All services are pre-paid, ordered online. News is submitted via project form after checkout.
CURRENT CLIENT PROJECTS
View our news room to see current and past client projects; press releases we have issued. Also view news by specific industry topics.
CLIENT SUCCESS STORIES
Examples of some known "earned media pickups" for our clients with links to releases and to the media coverage.
FORMAT REQUIREMENTS
Review our minimum requirements for a proper press release with downloadable example files.
OUR CUSTOMERS SAY IT BEST!
For almost 25 years Send2Press Newswire has been a trusted partner with agencies, APRs, and PR and marketing departments around the world. Send2Press is backed by a team in the PR business more than 40 years.
Great pickup on our press release
Great pickup on our press release! Send2Press was very responsive and communicated directly with us on a helpful addition to our release. We would use them again!
— Steven Harari
VIA TRUSTPILOT
Professionalism Ensured
Send2Press pays attention to and points out the details that ensure the professionalism of Depth news releases on behalf of its clients. At the end of every Send2Press project, I am confident it reflects well on our firm. Seriously, what more can you ask?
— Kerri S. Milam
VIA TRUSTPILOT
Couldn't have been easier
Everything was simple and easy. Got a suggestion to adjust the time because of knowledge I didn't have, which was super appreciated. Definitely will use this service again next time I need a press release.
— Jesse J. Anderson
VIA TRUSTPILOT
I highly recommend
I have been working with Chris and his team for several years and have issued multiple press releases for a number of clients and the results have always exceeded my highest expectations. If you need to get a press release out in an efficient, affordable and professional way I highly recommend Send2Press.
— Montgomery Miller
VIA BBB
The most media coverage
Send2Press got me the most media coverage for my news for my press release. I've tried other companies for press releases and no other has gotten me in local and national news. Chris Simmons is hands-on and provides excellent feedback. Thank you!
— Ezella McPherson
VIA BBB
Services are client-driven
Send2Press is the BEST newswire service I've ever used. The services are client-driven and affordable and they KNOW what they are doing in every aspect. Their project clip reports provide detailed analytics that are easy-to-understand and share with my clients. My only regret is that I didn't start using their services years ago.
— Kimberly Loehr
VIA BBB
Five stars, all the way
Send2Press and Chris are both invaluable assets to have on your team. Their knowledge base is so expansive and Chris will go above and beyond to help make sure your press release is as perfect as it can be and that it gets the proper visibility. The communication and customer service are excellent. The information on their website is, by far, the most detailed and informative I've seen for similar services. Five stars, all the way.
— Mariana Tosca
VIA BBB
That personal touch
Send2Press is the best press release distribution service hands down, and I've tried them all. There are many reasons, but the chief one is that owner Chris Simmons is a hands-on executive who attends to every detail that leads to a successful release. If you truly value your business, it's worth your time to partner with someone who knows how to get your message out the right way. Send2Press is the state of the art.
— John Toomey
VIA BBB
Happy clients
We've published hundreds of releases through Neotrope's Send2Press service and have dozens of happy clients who have had their news published through the service. Chris and his team are very intentional in ensuring that the news articles are presented clearly, are not an overt-advertisement of a product or service (i.e. is actually newsworthy), and meet AP standard guidelines.
— Mike McDermott
VIA BBB
Disclaimer: It's worth noting that no newswire service can "guarantee" earned media pickup of any news announcement. Send2Press is the vehicle, not the message, and your mileage will vary. All testimonials on file.
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