Advertising and Marketing News

Advertising and Marketing News – Including news related to advertising, branding, marketing, public relations, PR, SEO, search engine marketing, and related topics from the Send2Press Newswire service.


Elevating Excellence: The All-New Tenorshare Brand Website is Unveiled

NEW YORK, N.Y., Dec. 12, 2024 (SEND2PRESS NEWSWIRE) — Recently, the Tenorshare website has received a major upgrade that focuses on providing a better user experience. “The upgrade is all about making life easier for our users. Our website now features our newest innovative products to enable users to solve more challenging problems from their daily walk of life,” says a Tenorshare spokesperson.

EPIC trends Announce 3rd Annual Bringing Christmas Home campaign to donate creatively decorated Christmas Trees to children and families facing hardship

CERRITOS, Calif., Nov. 25, 2024 (SEND2PRESS NEWSWIRE) — This year families with children undergoing treatment at local children’s hospitals can check one thing off their holiday to-do list, getting a Christmas tree, thanks to a local brand representative firm and its clients. EPIC trends and partners launched their 3rd annual holiday campaign, Bringing Christmas Home, by delivering 200 undecorated Christmas trees to its diverse group of clients in design around Southern California.

Congratulations to Tenorshare for Winning French Design Award

NEW YORK, N.Y., Nov. 19, 2024 (SEND2PRESS NEWSWIRE) — Tenorshare is proud to share that its brand visual system has won French Design Award, reflecting on its innovation and dedication to great user experiences. “The award reflects our team’s effort to create functional and visually appealing products. As a highly adaptable smartphone solutions brand, Tenorshare has always aimed to provide a ground-breaking experience for users worldwide,” says a Tenorshare spokesperson.

RMA Hired by Town of Lake Park’s CRA for Professional Consulting Services

POMPANO BEACH, Fla., Oct. 30, 2024 (SEND2PRESS NEWSWIRE) — The award-winning economic development firm, RMA (rma.us.com), is proud to have been selected by the Town of Lake Park’s Community Redevelopment Agency (CRA) to create a Marketing, Communications, and Public Relations Plan, which will further the goals outlined in the CRAs recently updated Master Plan. RMA has assembled a seasoned team of professionals who will collaborate closely with the CRA to develop a comprehensive strategy.

FormFree announces enhancements to customer acquisition marketplace, FormFree Exchange

ATHENS, Ga., Oct. 25, 2024 (SEND2PRESS NEWSWIRE) — FormFree®, a leader in financial technology since 2007, today announced several enhancements to its customer acquisition marketplace, FormFree Exchange (FFX). Topping the list of enhancements is the auto-matching capability, connecting borrowers and lenders in seconds.

Neotrope and Send2Press Announce 2025 JL Simmons Nonprofit PR Grants on 25th Anniversary Supporting Worthy Causes

TEMECULA, Calif., Oct. 18, 2024 (SEND2PRESS NEWSWIRE) — Neotrope®, a 40+ year old marketing and entertainment company, announced today that it is now accepting applications from U.S. based 501(c)(3) charities “doing good” for its JL Simmons Nonprofit PR Grants program. For 2025 ten worthy causes will each receive $3,000 of in-kind donations for PR and marketing support via Send2Press® Newswire, for a total program value this year of $30,000. Neotrope is celebrating its 42nd anniversary in 2025, while Send2Press celebrates the 25th anniversary of the brand.

RMA Hired by the City of Bartow’s CRA for Community Development Feasibility Study

POMPANO BEACH, Fla., Oct. 1, 2024 (SEND2PRESS NEWSWIRE) — The award-winning economic development firm, RMA (rma.us.com), is proud to have been selected by the City of Bartow’s Community Redevelopment Agency (CRA) to conduct a feasibility study for the potential redevelopment of commercial and residential properties, along with capital improvement projects, within the CRA district.

ProPair’s Q2 2024 Impact Study Reveals Significant Gains in Sales Conversions with Predictive Lead Assignments

SAN CARLOS, Calif., Sept. 19, 2024 (SEND2PRESS NEWSWIRE) — ProPair, the fastest way for marketing and sales leaders to implement predictive AI, has released its Q2 2024 Impact Study, showcasing a substantial 46% improvement in sales conversions using Predictive Lead Assignments compared to standard lead assignment methods. This breakthrough underscores the growing importance of data-driven decision-making in sales strategies.

Trolls Ramp Up Character Assassination Attempts and Hijack LinkedIn Pages – Employers and Employees Equally at Risk

IRON COUNTY, Utah, Sept. 17, 2024 (SEND2PRESS NEWSWIRE) — As if doxing wasn’t bad enough with home addresses and cellphone numbers posted online by cyberbullies, Rockwood Communications Counsel, Inc., warns that troll farms can quickly fuse an individual, or company to manipulated, information, including impersonating LinkedIn accounts, making it virtually impossible for online searchers to find the real you or your company apart from the dangerous, unethical labels.

Digital Warlock Arrives in Las Vegas – and sponsors the Ready, Set, Expo Event

HENDERSON, Nev., Sept. 10, 2024 (SEND2PRESS NEWSWIRE) — Digital Warlock, a global digital marketing firm celebrating over 25 years in the Internet industry, recently made the decision to move to sunny Las Vegas, Nevada as its new home. As a new member of the local community, Digital Warlock also made a transition in its business approach – for the first time in over 20 years, the company would pursue the retail and local businesses directly, rather than focusing on providing white label discounted services to advertising agencies, marketing consultants, and web design firms.

Navigo Marketing Announces the Expansion of its Retail Media Network (RMN) Services to include Ulta and Sephora

GREENVILLE, S.C., Aug. 27, 2024 (SEND2PRESS NEWSWIRE) — Navigo Marketing (“Navigo”), one of the top agencies for Beauty and Wellness brands in the United States, today announced the expansion of its Retail Media Network (RMN) Services. Navigo has made a name for itself in the Amazon Beauty space with its deep beauty expertise.

Millions of owner-operated small businesses in the US face looming shut down, according to SBEN

LEWES, Del., Aug. 21, 2024 (SEND2PRESS NEWSWIRE) — Introducing The Small Business Exchange Network (SBEN): A groundbreaking solution designed to revolutionize the way small businesses are bought, sold and transferred. The challenges faced by small business owners in the United States are growing, with less than 20% of small businesses listed for sale actually finding buyers under current business selling options.

PIC’s WooSOS Plugin Streamlines Ecommerce Through WooCommerce and SOS Inventory Integration

PITTSBURGH, Pa., July 30, 2024 (SEND2PRESS NEWSWIRE) — PIC proudly introduces WooSOS™, a powerful WordPress® Plugin that streamlines inventory management and order processing for businesses using WooCommerce® and SOS Inventory™. WooSOS simplifies online order fulfillment by pushing orders from WooCommerce – an ecommerce plugin – into SOS Inventory, an inventory management application.

Alliance Group’s Oscar Lievano Joins the Georgia First Generation Foundation to Empower First-Generation Students

LAWRENCEVILLE, Ga., July 25, 2024 (SEND2PRESS NEWSWIRE) — Alliance Group proudly announces that its esteemed Spanish Marketing Expert, Oscar Lievano, has been appointed as the Marketing and Development Committee Chair on the Board of Directors of the Georgia First Generation Foundation. This appointment underscores Alliance Group and Oscar’s commitment to community engagement and educational empowerment, especially for first-generation students.

Alliance Group’s Carlos Vazquez Elected to The University of Georgia’s Latino Alumni Council

ATLANTA, Ga., July 15, 2024 (SEND2PRESS NEWSWIRE) — Alliance Group is proud to announce that Carlos Vazquez, its esteemed Marketing Coordinator, has been elected to the University of Georgia’s Latino Alumni Council. Carlos will serve a two-year term, spanning July 2024 to July 2026. The University of Georgia Alumni Association extended their heartfelt congratulations to Carlos.

Direct Mail Benchmark Report 2024 reveals 61% of marketers have increased direct mail investments in the last year

MINNEAPOLIS, Minn., July 9, 2024 (SEND2PRESS NEWSWIRE) — New industry research commissioned by SeQuel Response and conducted by ISG Research shows 61% of marketers have increased direct mail investments in the last year, up 12% from 2023 data. The 2024 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.

Floify’s head of marketing Courtney Dodd named to HousingWire’s 2024 Marketing Leaders list

BOULDER, Colo., June 3, 2024 (SEND2PRESS NEWSWIRE) — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry veteran Courtney Dodd, has been named to HousingWire’s 2024 Marketing Leaders list. The award celebrates the industry’s most creative and influential marketing minds who have demonstrated a track record of transforming brands, leading teams and driving business results.

Dark Matter Technologies VP of Marketing Wes Horbatuck honored as HousingWire Marketing Leader

JACKSONVILLE, Fla., June 3, 2024 (SEND2PRESS NEWSWIRE) — Dark Matter Technologies (Dark Matter), an innovative leader in mortgage technology backed by time-tested loan origination software and leadership, today announced that its vice president of marketing, Wes Horbatuck, has been honored by HousingWire as one of its 2024 Marketing Leaders.

Depth promotes Johnna Szegda to vice president role

ATLANTA, Ga., May 30, 2024 (SEND2PRESS NEWSWIRE) — Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies within the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, announced the promotion of Johnna Szegda to vice president.

RMA Hired by Downtown Kissimmee CRA for Branding & Marketing Strategy

POMPANO BEACH, Fla., May 30, 2024 (SEND2PRESS NEWSWIRE) — The award-winning economic development firm, RMA (rma.us.com), is proud to have been selected by the Downtown Kissimmee CRA (DKCRA) to create a Branding and Marketing Strategy for the district, which also includes the Historic Downtown Kissimmee area. RMA boasts a proven track record of success, having revitalized numerous cities and CRA districts across Florida.

Courtney Dodd, Floify’s head of marketing, named a PROGRESS in Lending Sales, Marketing and PR Trailblazer

BOULDER, Colo., May 10, 2024 (SEND2PRESS NEWSWIRE) — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry-veteran Courtney Dodd, has been named a 2024 Sales, Marketing and PR Trailblazer award honoree by PROGRESS in Lending. Now in its fifth year, the award recognizes the top sales, marketing and public relations executives making the biggest impact on the mortgage industry today.

New Insurance Lead Generation Company Increases Online Visibility for Niche Insurance Agencies and Carriers

SCOTCH PLAINS, N.J., May 7, 2024 (SEND2PRESS NEWSWIRE) — Insurerants (Insurerants.com) combines the expertise of two industry veterans, JT Images and PL Communications, known for web design, SEO services, and content optimization tailored for insurance lead generation. With over two decades of joint experience, the partnership provides insurance professionals with the tools and strategies needed to increase sales in niche markets.

Alliance Group Promotes Travis Grenier to Vice President of Marketing

ATLANTA, Ga., April 17, 2024 (SEND2PRESS NEWSWIRE) — Alliance Group, a leader in the life insurance and annuity sectors, is thrilled to announce the promotion of Travis Grenier to Vice President of Marketing. Grenier, a ten-year veteran at Alliance Group, has been instrumental in developing the company’s internal video marketing production studio and program, setting a new standard in the independent marketing space within the life insurance and annuity industries.

Carlos Vazquez Enters New Role as Marketing Coordinator at Alliance Group

ATLANTA, Ga., April 17, 2024 (SEND2PRESS NEWSWIRE) — Alliance Group, a leading IMO in the life insurance and annuity sectors, is pleased to announce Carlos Vazquez’s transition to a full-time role as Marketing Coordinator within the company’s esteemed marketing team. After an impactful 15 months serving as a Special Assistant to the CEO, Vazquez will now lend his talents to the coordination, prioritization, and execution of daily tasks for the marketing team, further enhancing the support and resources available to Alliance Group’s independent agents, agencies, and partners.

Chrissy Disco Promoted to Alliance Group VP of Agent Experience

ATLANTA, Ga., April 17, 2024 (SEND2PRESS NEWSWIRE) — Alliance Group, a leading national IMO in the life insurance industry, recently announced the promotion of Chrissy Disco to Vice President of Agent Experience. Having dedicated nine years to the company, Disco has been a cornerstone in establishing a cohesive style and brand identity for Alliance Group in her previous role as Creative Director. Her significant contributions have been pivotal in crafting the exceptional agent experience that has become synonymous with the Alliance Group name.

Mortgage Industry Veteran Sara Holtz Joins Optimal Blue as Chief Marketing Officer

PLANO, Texas, March 15, 2024 (SEND2PRESS NEWSWIRE) — Optimal Blue announced today that it has appointed Sara Holtz as chief marketing officer. As a seasoned marketing and communications leader, Holtz brings more than 20 years of career experience, including a decade of driving change in the mortgage industry. As chief marketing officer, Holtz will drive unified marketing and communications strategies to advance Optimal Blue’s business priorities and further extend the company’s influence.

Sports Parenting Email Newsletter Surpasses 3.5M Subscribers, Now the most read Newsletter in Youth Sports

PLANO, Texas, Feb. 28, 2024 (SEND2PRESS NEWSWIRE) — Six months ago iSport360 partnered with Stack Sports to launch a free weekly newsletter which has now become the largest sports parenting newsletter in youth sports today. With 3.5 million sports parent readers, many of whom are also coaches and sports organizers, the newsletter focuses on helping families play more and worry less. The curated newsletter includes stories about understanding the sports parent psyche, helping coaches and parents work together, nurturing empowered young athletes, nutrition and hydration for a healthy athlete, supporting players’ physical and mental health, and so much more.

Beach Automotive Acquiring Jud Kuhn Chevrolet Dealership

RALEIGH, N.C., Feb. 1, 2024 (SEND2PRESS NEWSWIRE) — In a buy-sell by the dealer group, Beach Automotive has purchased the dealership formally known as Jud Kuhn Chevrolet. The dealership was renamed to Beach Chevrolet on finalizing the purchase, January 24, 2024. The dealership, same as the dealer group, will be digitally represented by Sokal, an automotive advertising agency based in North Carolina.

Fineshare FineVoice Embraces its New 1.5 Version Upgrade as a Versatile AI Voice Studio

LOS ANGELES, Calif., Jan. 11, 2024 (SEND2PRESS NEWSWIRE) — The usage of audio is in-depth in different areas. However, making voiceovers takes lots of time and is highly skilled. Creators who tried dub can’t always get satisfying results and creators with speech difficulty cannot dub. Moreover, hiring voice actors is expensive. As an intelligent software company, Fineshare brings a major update to FineVoice after a deep dive inside AI voice area. Now, FineVoice is on its way to becoming a versatile AI voice studio.

Digitl Mediums Announces Partnership with MYM Organics

LOS ANGELES, Calif., Jan. 4, 2024 (SEND2PRESS NEWSWIRE) — Digitl Mediums, a bi-coastal boutique full services consulting, marketing and branding company, is pleased to announce a strategic partnership with MYM Organics, an Eco-Lifestyle brand encompassing healthy living through organic fashion.

Depth 2023 growth drives key hires in strategic marketing and content development as residential mortgage and real estate industries poise for reboot

ATLANTA, Ga., Dec. 19, 2023 (SEND2PRESS NEWSWIRE) — Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies in the residential mortgage finance, financial technology (fintech), real estate technology (REtech) and related regulatory technology (regtech) industries, will close 2023 with a significantly larger internal team and client roster in anticipation of continued rebound for mortgage and real estate volume.

Black-Owned Consulting Firm Thinkzilla Celebrates 11 Years of Advancing Racial Equity and Economic Opportunity

PHOENIX, Ariz., Dec. 6, 2023 (SEND2PRESS NEWSWIRE) — For the past 11 years, CEO Dr. Velma Trayham and her team at Thinkzilla Consulting have been addressing inequality by building and managing programs with the support of public and private partnerships, advancing economic opportunities across diverse and underserved U.S. communities. In addition to the many holidays this month, Dr. Trayham and Thinkzilla, one of the fastest-growing consulting firms in the country, have a lot to celebrate.

Transforming Content Marketing: Meet Yaa Boakye and Lauren Wallett, the Visionaries Behind Creatrix Prescriptive AI

NEW YORK CITY, N.Y., Dec. 1, 2023 (SEND2PRESS NEWSWIRE) — Creatrix SaaS announces the world’s first custom-built prescriptive AI: a visionary collaboration between Lauren Wallett and Yaa Boakye. Creatrix is a revolutionary Prescriptive AI platform that is set to transform creative content marketing.

Gemoo Introduces Wordance: 100% FREE to Transform Plain Text into Engaging Music-Synced Videos and GIFs in Minutes

LOS ANGELES, Calif., Nov. 29, 2023 (SEND2PRESS NEWSWIRE) — Gemoo, the developer of FocuSee, announced the launch of Wordance, a revolutionary AI-powered tool designed to empower users to create captivating music-synced videos and GIFs from plain text effortlessly. Whether for an indie hacker, startup team member, digital marketer, or content creator, Wordance is the go-to solution for generating attention-catching promo videos that resonate with the target audience. What’s better, it’s completely free for everyone to use.

Floify taps Courtney Dodd as head of marketing to reinvigorate brand presence

BOULDER, Colo., Nov. 27, 2023 (SEND2PRESS NEWSWIRE) — Floify, the mortgage industry’s leading point-of-sale solution, today announced that Courtney Dodd has joined its team as head of marketing. With 12 years of experience in the mortgage sector, Dodd is set to spearhead Floify’s marketing initiatives and reinforce its position as an innovator in the field.

Introducing PRToolFinder Community: The first Dedicated Online Hub for PR Tools and Consultation

MARTINEZ, Calif., Nov. 20, 2023 (SEND2PRESS NEWSWIRE) — PRToolFinder™ announced the official launch of its new membership-based platform, PRToolFinder Community. The innovative platform builds upon the PRToolFinder database with the addition of a PR Consultant Directory and Forum functionality to help connect PR consultants and business leaders seeking assistance.

Digitl Mediums Announces Partnership with David Claytor and SureThing Productions and Management

LOS ANGELES, Calif., Nov. 8, 2023 (SEND2PRESS NEWSWIRE) — Digitl Mediums, a bi-coastal boutique full services consulting, marketing and branding company, is pleased to announce a strategic partnership with SureThing Productions, a renowned name in the entertainment industry.

Neotrope and Send2Press expand AI image optimization for its press release distribution services

TEMECULA, Calif., Nov. 2, 2023 (SEND2PRESS NEWSWIRE) — Today, Neotrope®, a 40+ year old tech and marketing firm, and Send2Press® Newswire, a 24 year old online newswire service, announce updated use of AI tools for client image optimization, such as upscaling and generative fill to make news images better for social and syndication.

Neotrope and Send2Press caution PR and marketing firms to stop spooking clients with ghost posts

TEMECULA, Calif., Oct. 30, 2023 (SEND2PRESS NEWSWIRE) — Today, Neotrope, a 40+ year old marketing firm, and Send2Press Newswire, a 24 year old online newswire service, caution PR and marketing pros about the fallacy of using questionable newswire services to place client news announcements on invisible, pointless news platforms, to scare up false and misleading ROI.

AguaSeal Launches New Website and Logo

CHARLESTON, S.C., Oct. 23, 2023 (SEND2PRESS NEWSWIRE) — AguaSeal, known for its popular MonoSeal Roofing System, a sustainable, fully adhered, fabric-reinforced fluid-applied roofing system that is designed to last the life of your facility, announces this week that they have launched a new website, as well as update their logo.