Advertising and Marketing News - Page 21

TORRANCE, Calif. (SEND2PRESS NEWSWIRE) — Neotrope today announced it has, as part of the company’s 27th anniversary this year, expanded its discount program for U.S.-based non-profit organizations ‘doing good,’ and also started to ‘adopt’ some very worthwhile causes where services are provided at no cost. Neotrope will provide discounts of 27 to 50 percent off to those charitable organizations needing assistance with public relations and marketing. Neotrope’s Send2Press(R) Newswire service will be providing the discounts on targeted news distribution, press release writing, and online promotion solutions.

SEATTLE, Wash. (SEND2PRESS NEWSWIRE) — ‘The Artist’s Guide to Success in the Music Business’ (ISBN: 978-1-935359-33-3) was just released by author Loren Weisman. The book is a detailed analysis of the subjects that all musicians should understand and apply in order to pursue a successful and sustainable career in music. Full of ideas and practical advice, this book provides comprehensive details on how to optimize success and achieve sustainability and self-empowerment in today’s music business.

TORRANCE, Calif. (SEND2PRESS NEWSWIRE) — Neotrope today announced it has joined in sponsoring the second annual Self-Publishers Online Conference (SPOC), a three-day virtual event that features a total of 15 expert speakers, and which will take place May 12-14, 2010. Neotrope’s Send2Press(R) Newswire service will be providing both promotional services for the event, as well as discounts on book promotion packages for attending book authors and small publishers.

LONDON, U.K. (SEND2PRESS NEWSWIRE) — The pharmaceutical industry is facing unprecedented challenges on many fronts – a slew of patient expiries, a lack of blockbusters in the pipeline to replace the patent expiries, decreasing growth in many major markets, generic competition, constantly changing regulatory and competitive environment rendering old tools for analysis obsolete, increased pressure on CEOs to deliver shareholder growth resulting in budget cuts, downsizing, and less than optimal results.

SALT LAKE CITY, Utah (SEND2PRESS NEWSWIRE) — International Document Services (IDS), a mortgage document preparation vendor for closing documents, initial disclosures and reverse documents, announced that Ali Knudsen has joined the company to lead its marketing communication efforts. As marketing communications manager, Knudsen is responsible for internal and external communications, tradeshow marketing, public relations and media relations.

BOONTON, N.J. (SEND2PRESS NEWSWIRE) — Despite slowdowns and spending cuts in many industries, overall spending by all US businesses on wired and cellular calling is forecasted to exhibit modest growth over the next five years, says a new market research report from Insight Research. The study predicts that cellular calling will account for nearly 44 percent of the US corporate phone bill for telecommunication services in 2010, and is the only enterprise market segment showing substantial growth.

WARRINGTON, Pa. (SEND2PRESS NEWSWIRE) — Last year Special Equestrians was one of 10 nonprofits chosen from nearly 600 applicants to receive part of $25,000 in PR service grants. ‘We’ve always taken corporate social responsibility very seriously, and it gives all of us here a warm and fuzzy feeling to do what little we can to give something back to worthwhile causes,’ said Neotrope CEO and co-founder, Christopher Simmons.

LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — Starlight Children’s Foundation – which for 25 years has helped seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities – has named 10-year-old actress Bailee Madison spokesperson of its StarPower program. StarPower is an initiative that encourages youth to give back to other youngsters with the conviction that you’re never too young to give back to your community.

HUNTINGDON VALLEY, Pa. (SEND2PRESS NEWSWIRE) — Multi-Flow Industries announced their intention to be the fastest-growing Juice Brand in on-premise dining today, as the company unveiled its new logo and brand identity for Harvest Squeeze Juices. Harvest Squeeze Juices, by Multi-Flow, are processed exclusively for fountain dispensing. The brand is being re-launched with the slogan, ‘Farm to Fountain – Fresh.’

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Depth Public Relations, an Atlanta, Georgia, provider of public relations, Internet search visibility and marketing strategies for the mortgage lending and financial services industry has signed International Document Services (IDS), a mortgage document preparation vendor for closing docs, initial disclosures and reverse documents.

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Depth Public Relations, an Atlanta, Georgia, provider of public relations, Internet search visibility and marketing strategies for the mortgage lending and financial services industry has signed Del Mar DataTrac, the leading provider of affordable loan automation solutions for mortgage lenders, banks, and credit unions.

LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — On the heels of its 25th anniversary, Starlight Children’s Foundation has just unveiled the final piece of its 3-year rebranding initiative with the launch of an overhauled starlight.org and 11 related chapter and office Web sites. The strategic rebranding process also included a name change, logo change, development of a mission statement and tagline, and the creation of a new PSA campaign.

BOONTON, N.J. (SEND2PRESS NEWSWIRE) — The enterprise market for unified communications (UC) is expected to generate nearly 87-billion in revenue worldwide over the next five years, according to a new market research study from The Insight Research Corporation. UC provides a solution that knits together the various access options currently being used to reach an individual including the conventional telephone network, Voice over IP (VoIP) calling, email, fax, instant messaging (IM) and conferencing using wireless and wireline media.

TORONTO, Canada (SEND2PRESS NEWSWIRE) — Voices.com, one of North America’s fastest growing Internet brands and digital media companies, is pleased to announce that in PROFIT Magazine’s ’10th Annual PROFIT HOT 50,’ Voices.com has been recognized as Canada’s #20 Emerging Growth Company.

NEW YORK, N.Y. and LONDON, U.K. (SEND2PRESS NEWSWIRE) — Eularis is announcing the release of its report ‘How To Harness The Power Of Social Media In Pharmaceutical eMarketing.’ This report puts to rest the issues around ‘can’t,’ and shows Pharmaceutical marketers how they can utilize social media networks effectively to meet their marketing objectives.

AVENTURA, Fla. (SEND2PRESS NEWSWIRE) — mXpo, the mortgage industry-sponsored virtual trade show, conference, job fair and educational content platform, has partnered with Depth Public Relations as the exclusive public relations provider for its 2009 industry-wide summit and expo for mortgage professionals on October 7 – 8.

TORRANCE, Calif., Aug. 12, 2009 (SEND2PRESS NEWSWIRE) — Neotrope®, a leading brand identity, content publisher, public relations, SEO, and entertainment technology company, today announced its first appearance on Inc. Magazine’s Inc. 5000 list, which ranks the top 5,000 fastest-growing private U.S. companies. Between 2005 and 2008, Neotrope achieved a modest 22.5 percent growth rate with less than 5 full-time employees. Neotrope’s 2009 Inc. 5000 ranking further enhances the company’s long standing reputation for excellence and customer service.

TORONTO, Canada (SEND2PRESS NEWSWIRE) — Turning waiting time into selling time has always been a strong point for advertisers wanting to leverage In-Call Media, and VoodooVox, a pioneer in this new terrain, is giving advertisers a variety of voices to choose from through their partnership with Voices.com, an online workplace where business owners hire freelance professionals to complete custom audio ads.

NEW YORK, N.Y. (SEND2PRESS NEWSWIRE) — BirthdaysNewYork is New York City’s newest and most exciting birthday party planning service; its focus is primarily on birthdays, bachelor and bachelorette parties. And EMRG, its parent company, is a veteran in the New York party planning business and does the work so its clients don’t have to.

ATLANTA, Ga., May 20 (SEND2PRESS NEWSWIRE) — Depth Public Relations LLC, a full-service public relations and marketing provider for the financial services industry, now offers the services of public affairs veteran Brent Gilroy, a Washington, DC-based consultant for issues-related strategy, guidance and services. The collaboration serves community institutions, mortgage lenders, technology and services providers, and grassroots affordable housing initiatives that want to become better informed and more effective.

NEW YORK, N.Y., and LONDON, U.K., May 18 (SEND2PRESS NEWSWIRE) — Eularis is announcing the release of an update to its report ‘Pharmaceutical eMarketing: Building Brands, Relationships & Business Through Web 2.0 and Beyond.’ The comprehensive report has been created to demystify the world of eMarketing and Social Media to provide Pharmaceutical marketers with a competitive edge and the latest information on how to use these emerging tools.

LONDON, U.K., May 18 (SEND2PRESS NEWSWIRE) — Dr. Andree Bates, President of the Pharmaceutical analytics company Eularis, will be delivering a MasterClass on how to tell if you are making the wrong marketing decision. The Pharmaceutical Industry is under significant pressure to consider its costs very carefully. Since marketing budgets often represent a major portion of a company’s cost base, they can easily become the target of budget cuts. The pressure to measure marketing return and effectiveness has never been stronger.

KIRKLAND, Wash., April 23 (SEND2PRESS NEWSWIRE) — Jonas Roeser, Senior Vice President of Marketing and Operations of LTC Financial Partners, LLC (LTCFP), has been chosen to be a judge in round 1 of the 2009 International DMA ECHO Awards. The judging will take place May 19th-21st in New York City at the Direct Marketing Association headquarters.

BROOKLYN, N.Y. (SEND2PRESS NEWSWIRE) — GlassesUSA recently launched its eyeglasses brand new marketing program within the framework of Commission Junction, a division of ValueClick, Inc. The program is aimed at webmasters who wish to increase their income with revenue shares by becoming affiliates of GlassesUSA.

BOONTON, N.J., March 10 (SEND2PRESS NEWSWIRE) — In 2009, U.S. ethnic communities will spend $56.6 billion on telecom services, accounting for nearly one-third of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing 15.7 percent of the total U.S. population, will spend the most. The ability to tap into the increased spending power of the Hispanic-American will be crucial to the survival of telecom providers over the next five years.

NEW YORK, N.Y., March 6 (SEND2PRESS NEWSWIRE) — In response to a troubled economy and gloomy financial climate, EMRG Media announces the launch of a New York City business networking series; this is the first in a series of monthly events. It is scheduled to take place at Arena located at: 135 West 41st Street on Wednesday, March 11 from 6:00 p.m. to 11:00 p.m.

NEW YORK, N.Y., Jan. 15 (SEND2PRESS NEWSWIRE) — EMRG Media, LLC, New York City’s premier event planning company, announced today the release of its updated ‘NYC Venue Guide.’ The guide is designed to help people plan the perfect NYC party or event. The NYC Venue Guide is currently used by top New York event planners, marketers and publicists; it offers tremendous venue variety and there are venues to meet every budget – large and small.

BOONTON, N.J., Dec. 11 (SEND2PRESS NEWSWIRE) — Despite slowdowns and spending cuts in many industries, overall spending by all U.S. businesses on wired and cellular calling is forecasted to reach nearly $140 billion by the close of 2009, says a new market research report from INSIGHT Research. The study predicts that cellular calling will account for just over 41 percent of the U.S. corporate phone bill for telecommunication services in 2009, and is the fastest growing expense area.

BOONTON, N.J., Dec. 4 (SEND2PRESS NEWSWIRE) — The worldwide market for presence-based telecommunication services, including instant messaging (IM) and push-to-talk (PTT), is expected to exceed $16 billion in 2009, as an ever increasing number of cellular and wireline carriers provide customized services predicated upon the availability of their end-users. According to a new market research study from The INSIGHT Research Corporation, presence-based telecommunication services such as IM and PTT are wildly popular in Asian countries.

TORONTO, Canada, Nov. 24 (SEND2PRESS NEWSWIRE) — A revolution has been brewing, 12 months in the making, at the offices of Voices.com as they release their all-new, redesigned site and broaden their influence not just in the realm of voice over, but to the advertising industry and beyond. Voices.com is an online workplace where business owners can go to audition and hire the freelance professionals they need to get voice-over recordings done.

TORRANCE, Calif., Nov. 7 (SEND2PRESS NEWSWIRE) — Neotrope(R), a brand identity, PR, and marketing firm established Jan. of 1983, has extended the 2009 grant application deadline for non-profit organizations, from Nov. 12th, to Dec. 7th, 2008, due to the recent U.S. elections. The company is donating $25,000 in free public relations and newswire services to worthy smaller non-profit and charitable organizations to celebrate its 25th anniversary. Neotrope previously donated $25K worth of services in 2000, and $22K in 2005; and has provided discounted or free services to various non-profits for more than 20 years.

KIRKLAND, Wash., Oct. 30 (SEND2PRESS NEWSWIRE) — This October 26th, on the printing industry’s equivalent of Oscar(R) night, Jonas Roeser rose to enthusiastic applause to accept a PIXI — one of the coveted 2008 Printing Innovation with Xerox Imaging awards. The PIXI’s are handed out once a year to honor producers of America’s most creative brochures, flyers, space ads, and other print objects. Roeser is the Senior Vice President of Marketing and Operations of LTC Financial Partners.

LOS ANGELES, Calif., Oct. 1 (SEND2PRESS NEWSWIRE) — Neotrope(R), a brand identity, PR, and marketing firm established Jan. 1983, is donating $25,000 in free public relations and newswire services to worthy non-profit and charitable organizations to celebrate its 25th anniversary. Neotrope previously donated $25K worth of services in 2000, and $22K in 2005; and has provided discounted or free services to various non-profits for more than 20 years. Organizations may apply for this program starting today.

NEW YORK, N.Y., July 29 (SEND2PRESS NEWSWIRE) — EMRG Media, LLC, New York’s leading event planning and marketing company, announced today the launch of its hotel division in New York City. This new division is in response to a growing hotel-industry clientele. Over the last eight years, EMRG Media has conducted event planning and marketing for New York’s premier restaurants, event spaces, nightclubs and lounges. Now, they will be adding hotels to their exclusive client roster.

LONDON UK, and TOKYO Japan, July 7 (SEND2PRESS NEWSWIRE) — With the ever-increasing pressure to ensure maximum return on investment, sales force effectiveness is becoming a high priority in the global pharmaceutical industry. Reports have shown that while sales forces represent the largest spend in pharma sales and marketing, return on this investment has declined sharply in recent years.

LONDON, UK and TOKYO Japan, June 30 (SEND2PRESS NEWSWIRE) — Eularis is announcing the release of an update to its report, Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing: Using Analytics and Metrics to Improve the Bottom Line. Originally offered in February 2007, the comprehensive report has been revised to provide pharmaceutical marketers with a competitive edge and the latest research information.

LOS ANGELES, Calif., June 11 (SEND2PRESS NEWSWIRE) — Neotrope(R), an entertainment and brand marketing company, will officially sponsor the Los Angeles Music Network’s Rock and Urban Music Contest ‘LAMN Jams’ which launched June 9th and runs through August 11th. Taking its popular LAMN Jams to a new level, LAMN invites rock artists to submit original music to perform for a panel of industry experts and receive live critiques.

TOKYO and LONDON, U.K., May 12 (SEND2PRESS NEWSWIRE) — Dr. Andree Bates, president of the New York and London-based pharmaceutical analytics company Eularis, will be delivering a presentation on how to tell if you are making the wrong marketing decision. The Pharmaceutical Marketing Excellence conference takes place in Tokyo, Japan.

KIRKLAND, Wash., March 27 (SEND2PRESS NEWSWIRE) — LTC Financial Partners (LTCFP) was honored for marketing excellence at the 2008 conference of the American Association for Long-Term Care Insurance, held in Atlanta, Georgia. Taking home four awards, the agency shared the limelight with leading insurance carriers that were also honored. The awards follow a spectacular growth in LTCFP’s size and national impact.

TORRANCE, Calif. – Dec. 14 (SEND2PRESS NEWSWIRE) — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading New York Computer Consulting firm, S & R Network Consulting, to provide promotion and brand development for their company and Website.