NEWS SOURCE: Orange Leap

DALLAS, Texas, Jan. 9, 2013 (SEND2PRESS NEWSWIRE) — Orange Leap’s monthly Shine Brighter Series of webcasts for nonprofits continues on Thursday, January 17, 2013, 2 p.m. EST, with “Integrated Marketing for Nonprofits” presented by Mark Rhode, vice president at Russ Reid.

This free, one-hour webcast will answer the questions:
* Should all fundraising organizations adopt an integrated marketing strategy?
* What are the first steps to starting an integrated marketing strategy?
* Is pairing digital with all other platforms enough?
* How do you define success?
* What are some common mistakes charities make with their integrated marketing?
* How do you attribute response from integrated campaigns?
* How do you know what worked and what didn’t work?

At this seminar, attendees will learn why integrated marketing enables fundraisers to acquire and cultivate deeper relationships with prospects and donors. You will learn how to generate incremental dollars at reasonable fundraising ratios. You will learn how to integrate your digital and social marketing programs with your traditional channels like direct mail, events, and television.

There is no charge for nonprofits attending the session, but registration is required. Registration information can be found at http://www.orangeleap.com/shinebrighter.shtml .

Mark Rhode and the team at Russ Reid raise over $700 million a year for nonprofits and their causes. In the last 47 years, hundreds of nonprofits have turned to Russ Reid to grow and pursue fundraising innovations. Russ Reid has been recognized with numerous awards including dozens of Echo awards, 6 John Caple awards, 7 CMA Canadian Marketing awards – to name just a few.

Orange Leap launched the Shine Brighter Series in October 2012 and has featured experts from around the country on a variety of topics with the intent to provide valuable tips and strategies that nonprofits can use to fulfill their mission.

About Orange Leap:
Orange Leap ( www.orangeleap.com ) helps nonprofits raise more money with fewer resources by streamlining the fundraising process with innovative technology solutions and collaborative support. A cloud-based, Constituent Relationship Management (CRM) technology solutions company, Orange Leap effectively manages donor and constituent relationships; processes donations and tracks gift history; and automates fundraising and marketing communications. Based in Dallas, Texas, the company works closely with nonprofits that are focused on reaching and engaging a wide range of missions and constituencies.

News issued by: Orange Leap

Orange Leap

Original Image: https://www.send2press.com/wire/images/13-0108-orangelp_72dpi.jpg

# # #

Original Story ID: 2013-01-0109-001 (8434) :: Orange-Leap-Shine-Brighter-Series-Features-Mark-Rhode-Speaking-On-Integrated-Marketing-for-Nonprofits_2013-01-0109-001

Original Keywords: webcasts for nonprofits, Mark Rhode, Russ Reid, Integrated Marketing for Nonprofits, Shine Brighter Series, pursue fundraising innovations, Constituent Relationship Management Orange Leap Dallas Texas DALLAS, Texas

Alternate Headline: Mark Rhode to Speak On ‘Integrated Marketing for Nonprofits’ as part of Orange Leap’ Shine Brighter Series

NEWS ARCHIVE NOTE: this archival news content, issued by the news source via Send2Press Newswire, was originally located in the Send2Press® 2004-2015 2.0 news platform and has been permanently converted/moved (and redirected) into our 3.0 platform. Also note the story “reads” counter (bottom of page) does not include any data prior to Oct. 30, 2016. This press release was originally published/issued: Wed, 09 Jan 2013 05:55:02 +0000

NEWS SOURCE: Orange Leap | Published: 2013-01-09 05:55:02


IMPORTANT NOTICE FOR ARCHIVAL CONTENT ABOVE: The above archival press release content was issued on behalf of the noted "news source" who provided the content (text and image[s]) and is solely responsible for its accuracy. Links may not work if very old; use such with caution. Send2Press does not represent the "news source" in any capacity. For questions about this content contact the company/person mentioned directly. To report fraud or illegal material, or DMCA complaints, please contact Send2Press via our main site (any such complaints must be made in writing, not by phone).