Cogensia LLC News Room

Cogensia LLC Newsroom - Profile and News Archive

Cogensia provides breakthrough data-driven marketing strategies and solutions. We empower clients with the data, insights and platforms to build sustainable customer relationships and maximize marketing ROI.

Data-driven. Breakthrough Results. Inspiring Communications. We get it. There’s a lot of pressure to deliver a customer experience that is integrated, multi-channel, and relevant, all while bringing bottom-line growth.

Our capabilities deliver on the promise of data-driven marketing, borne out of the combination of tried-and-true data mining and analytics, technology that supports integrated digital channels, our proprietary third-party data that brings context, and our loyalty 1:1 planning and execution machine.

Our executive team has an average of 20 years of loyalty, CRM, 1:1, analytics, and/or technology experience across leading brands such as Best Buy, GE Capital, JC Penney, Sears Holdings, and many others.

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Press Releases from Cogensia LLC :

Cogensia Releases New Customer Platform – CMP 3.0

Cogensia

SCHAUMBURG, Ill., Sept. 6, 2019 (SEND2PRESS NEWSWIRE) — Cogensia is pleased to announce the release of Customer Management Platform (CMP) 3.0. This release is an industry-leading proprietary platform that integrates source data from all customer touchpoints to automate targeting and personalization throughout the customer lifecycle.

Cogensia Releases New Platform – CMP 2.0

Cogensia

SCHAUMBURG, Ill., April 12, 2018 (SEND2PRESS NEWSWIRE) — Cogensia is pleased to announce the release of Customer Management Platform 2.0. CMP 2.0 is Cogensia’s proprietary platform that integrates source data from all customer touchpoints to automate targeting and personalization throughout the customer lifecycle. CMP 2.0 solves challenges related to omni-channel execution and delivers relevant 1:1 customer experiences.

Cogensia, LLC Named to CIOReview’s 20 Most Promising Data Integration Solution Providers 2016

Cogensia CEO, Brad Rukstales

FREMONT, Calif., Nov. 22, 2016 (SEND2PRESS NEWSWIRE) — Cogensia, LLC, the premier provider of breakthrough data-driven marketing strategies and solutions, has earned a spot in the 2016 edition of CIOReview’s 20 Most Promising Data Integration Solution Providers. Headquartered in Schaumburg, Ill., Cogensia is a privately owned Marketing and Advertising company founded in 2002.

New Dining Segmentation Provides Targeted Solutions for Local Restaurant Marketing

Cogensia

SCHAUMBURG, Ill., Sept. 22, 2015 (SEND2PRESS NEWSWIRE) — Cogensia, a data-driven marketing firm, recently launched a breakthrough restaurant marketing solution – Dining Segments. The segments categorize U.S. households based on eight of the most popular dining categories. The segmentation places every consumer into different profiles based on hundreds of demographic, survey, lifestyle and interest data elements. The segments are applied to all 120 million households in Cogensia’s Consumer IntelliBase and are available for email and direct mail targeting.

Audience IntelliList Benefits Local Market Targeting

Cogensia

SCHAUMBURG, Ill., May 18, 2015 (SEND2PRESS NEWSWIRE) — On May 15, Cogensia launched Audience IntelliList – the marketer’s new, go-to solution for selecting the best targeted direct mail and email marketing lists. Loaded with key information to target and acquire new customers, IntelliList’s database contains more than 113 million households.

Cogensia Continues to Expand with Announcement of 8 New Hires for Customer-Centric Marketing

Cogensia

CHICAGO, Ill., Aug. 21, 2014 (SEND2PRESS NEWSWIRE) — In order to continue to deliver on the promise of customer-centric marketing, Cogensia welcomes 8 new hires to its staff. Cogensia is a customer marketing solutions firm empowering clients with data and insights.

Cogensia announces expansion with hire of Barbara Olson as Senior Vice President, Loyalty Solutions, along with 3 new hires

Cogensia

CHICAGO, Ill., Aug. 12, 2014 (SEND2PRESS NEWSWIRE) — Cogensia continues to grow its management team through addition of several new employees at Cogensia; including Barbara Olson as Senior Vice President, Loyalty Solutions, Mary Kay Simpson as Vice President, Product Management and Marketing, Albert Pardilla as Manager, Client Solutions, and Andie Kulach as Account Manager.

Cogensia Company Growth Results in Hire of Craig Bettmann and Promotion of Joel Schiltz

Cogensia

CHICAGO, Ill., Dec. 2, 2013 (SEND2PRESS NEWSWIRE) — Cogensia announced today that Craig Bettmann has joined Cogensia as Vice President, Client Solutions and Joel Schiltz has been promoted to Chief Operating Officer and Senior Vice President, Client Solutions.

Cogensia and Infutor Collaborate to Build New Automotive Conquestor Target Model

Cogensia

CHICAGO, Ill., Oct. 17, 2013 (SEND2PRESS NEWSWIRE) — Cogensia announced this week a strategic collaboration with Infutor Data Solutions, Inc. to provide the auto industry with improved business intelligence in order to gain more market share. So, now with two powerful sets of data, information can be provided as early as 12 months before a buying decision is made.

CAC Group Growth Sets Stage for New Company Name

Cogensia

CHICAGO, Ill., Sept. 10, 2013 (SEND2PRESS NEWSWIRE) — CAC Group, Inc. announced this week that it is now Cogensia. The name change is the result of a 12-year process that has now come to be realized. Since its founding, CAC Group has provided premium analytical consulting for some of the country’s largest marketers.