TrustEngine News Room

TrustEngine Newsroom - Profile and News Archive

More than 200 independent mortgage companies, credit unions, banks and brokers depend on TrustEngine's innovative solutions to unlock additional loan opportunities, increase conversion and strengthen customer loyalty through individualized, data-driven engagement and education.

With Sales Boomerang's intelligent alerts, lenders always know when a past customer or prospect is ready and credit-qualified for a loan. Award-winning loan presentations from Mortgage Coach equip lenders to deliver a consultative home financing experience that encourages faster, more informed loan decisions.

New in 2023, the TrustEngine Borrower Intelligence Platform (BIP) combines the best of both flagship products with world-class data analysis and segmentation, sophisticated probability and profitability modeling, intelligent loan pacing and routing, compelling borrower interactions and ongoing performance evaluation and optimization to deliver a category-leading solution that enhances lenders' existing technology investments and puts data in the driver's seat of every customer engagement.

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Leslie Colley
DepthPR for TrustEngine
email: leslie[at]depthpr.com
phone: 678-622-6229

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Press Releases from TrustEngine :

HousingWire honors TrustEngine Vice President Rachel Cunningham as a 2023 Women of Influence

TrustEngine Vice President Rachel Cunningham

ELLICOTT CITY, Md., Aug. 1, 2023 (SEND2PRESS NEWSWIRE) — TrustEngine™, a provider of data-driven homebuyer engagement and education solutions for lenders, today announced Vice President of Customer Success Rachel Cunningham has been named a HousingWire 2023 Women of Influence award honoree. The Women of Influence awards program recognizes the achievements of women who are shaping the U.S. housing economy.

TrustEngine releases Q2 2023 Mortgage Market Opportunities Report

TrustEngine

ELLICOTT CITY, Md., July 26, 2023 (SEND2PRESS NEWSWIRE) — TrustEngine™, a provider of data-driven homebuyer engagement and education solutions for lenders, today announced the release of its latest Mortgage Market Opportunities Report analyzing trends in the frequency of different types of mortgage opportunity alerts through June 2023.

Sales Boomerang releases Q1 2023 Mortgage Market Opportunities Report

TrustEngine: Loan Opportunity Alerts

OWINGS MILLS, Md., April 20, 2023 (SEND2PRESS NEWSWIRE) — TrustEngine™, a provider of data-driven homebuyer engagement and education solutions for lenders, today announced the release of Sales Boomerang’s latest Mortgage Market Opportunities Report. The Q1 2023 report indicates quarter-over-quarter improvements across all indicators of mortgage readiness, representing growth in mortgage lending opportunities.

TrustEngine named to HousingWire’s 2023 Tech100 Mortgage list

TrustEngine

OWINGS MILLS, Md., March 2, 2023 (SEND2PRESS NEWSWIRE) — TrustEngine™, a provider of data-driven homebuyer engagement and education solutions for lenders, has been selected as a HousingWire (HW) 2023 Tech100 Mortgage Award winner. For 11 years, the HW Tech100 Awards have recognized the most innovative technology companies in the housing economy.

TrustEngine launches lending’s most comprehensive borrower intelligence platform (BIP)

TrustEngine

OWINGS MILLS, Md., Feb. 15, 2023 (SEND2PRESS NEWSWIRE) — Sales Boomerang and Mortgage Coach today announced their union under the new name TrustEngine™, an identity that embodies the merged organization’s vision to help lenders drive undeniable value as clients’ trusted financial advisors. The name also reflects the brand’s heritage as a trusted service provider to mortgage lenders for more than a quarter-century.

Sales Boomerang releases Q4 2022 Mortgage Market Opportunities Report

Sales Boomerang releases Q4 2022 Mortgage Market Opportunities Report

OWINGS MILLS, Md., and IRVINE, Calif., Jan. 19, 2023 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the release of Sales Boomerang’s latest Mortgage Market Opportunities Report.

Shelli Holland joins Sales Boomerang and Mortgage Coach as Chief People Officer

Shelli Holland, Sales Boomerang and Mortgage Coach as Chief People Officer

OWINGS MILLS, Md. and IRVINE, Calif., Dec. 22, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the appointment of Shelli Holland to the role of Chief People Officer.

Sales Boomerang and Mortgage Coach’s Jacob Gibbs and Kassy Scarcia recognized for achievements in mortgage technology

Jacob Gibbs and Kassy Scarcia of Sales Boomerang and Mortgage Coach

OWINGS MILLS, Md., and IRVINE, Calif., Dec. 7, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today celebrated two of its team members for earning recognition for their respective contributions to the mortgage industry. Senior Director of Integrations Jacob Gibbs was named a 2022 Tech Trendsetter by HousingWire (HW), and Customer Success Team Manager Kassy Scarcia was selected to National Mortgage Professional’s (NMP’s) 2022 40 Under 40 list.

Sales Boomerang and Mortgage Coach add Casey Martin to the executive team as chief revenue officer

Casey Martin of Sales Boomerang and Mortgage Coach

OWINGS MILLS, Md., and IRVINE, Calif., Dec. 7, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the appointment of Casey Martin as chief revenue officer.

Sales Boomerang Ranked Number 162 Fastest-Growing Company in North America on the 2022 Deloitte Technology Fast 500™

Sales Boomerang

OWINGS MILLS, Md., and IRVINE, Calif., Nov. 17, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced that Sales Boomerang ranked No. 162 on the 2022 Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 28th year.

Polly’s PPE integration with Mortgage Coach embeds dynamic product and pricing data into interactive home loan presentations that drive borrower conversion

POLLY - SaaS technology

OWINGS MILLS, Md., and IRVINE, Calif., Nov. 1, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced a new integration between Mortgage Coach and Polly, a leading provider of innovative SaaS technology for the mortgage capital markets space.

Sales Boomerang releases Q3 2022 Mortgage Market Opportunities Report

Sales Boomerang Q3 2022 Mortgage Market Opportunities Report

OWINGS MILLS, Md., and IRVINE, Calif., Oct. 20, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the release of Sales Boomerang’s latest Mortgage Market Opportunities Report.

Mortgage Coach integrates with Insellerate to help lenders increase lead conversion with wealth-building mortgage advice

Mortgage Coach integrates with Insellerate

OWINGS MILLS, Md., and IRVINE, Calif., Oct. 11, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced that the Mortgage Coach platform will be integrated with Insellerate, a leading customer experience platform.

Sales Boomerang and Mortgage Coach’s Dave Savage named 2022 HW Vanguard honoree

Dave Savage of Sales Boomerang and Mortgage Coach

OWINGS MILLS, Md., and IRVINE, Calif., Oct. 4, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced that Chief Innovation Officer Dave Savage has been recognized as a 2022 HousingWire Vanguard award winner.

Rich LaBarca joins Sales Boomerang and Mortgage Coach as Chief Product and Technology Officer

Rich LaBarca of Sales Boomerang and Mortgage Coach

OWINGS MILLS, Md., and IRVINE, Calif., Sept. 8, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the appointment of Rich LaBarca to the role of Chief Product and Technology Officer.

Sales Boomerang and Mortgage Coach’s Rachel Cunningham and Jacob Gibbs named 2022 HW Insiders by HousingWire Magazine

Sales Boomerang and Mortgage Coach's Rachel Cunningham

OWINGS MILLS, Md. and IRVINE, Calif., Sept. 1, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced two of its employees – Director of Customer Success Rachel Cunningham and VP of Technology Jacob Gibbs – have been recognized by HousingWire in its 2022 HW Insiders awards program.

Sales Boomerang named to Inc. 5000 list for second consecutive year

Sales Boomerang

OWINGS MILLS, Md. and IRVINE, Calif., Aug. 16, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced that the Sales Boomerang borrower intelligence solution made its second consecutive appearance on Inc.’s annual Inc. 5000 list.

Sales Boomerang named Organization of the Year in the 2022 Sales and Marketing Technology Awards

Sales Boomerang

OWINGS MILLS, Md., and IRVINE, Calif., July 26, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced that it was selected Organization of the Year in the Business Intelligence Group’s 2022 Sales and Marketing Technology Awards program, also known as The Sammys.

Keller Mortgage deploys Mortgage Coach enterprise-wide to support borrowers with modern mortgage advice and education

Mortgage Coach - MortgageCoach

OWINGS MILLS, Md., and IRVINE, Calif., July 26, 2022 (SEND2PRESS NEWSWIRE) — Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced today that Keller Mortgage has made Mortgage Coach available to loan officers enterprise-wide.

National Mortgage Professional names Dave Savage to list of Most Connected Mortgage Professionals

Dave Savage of Sales Boomerang and Mortgage Coach

OWINGS MILLS, Md., and IRVINE, Calif., July 22, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced that Chief Innovation Officer Dave Savage was named to National Mortgage Professional’s (NMP) 2022 list of Most Connected Mortgage Professionals.

Sales Boomerang Q2 2022 Mortgage Market Opportunities Report

Sales Boomerang Q2 2022 Mortgage Market Opportunities Report

OWINGS MILLS, Md., and IRVINE, Calif., July 20, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today released its latest Mortgage Market Opportunities Report. Sharp quarter-over-quarter increases in cash-out, credit-improvement and new-listing alerts in Q2 2022 point to areas of opportunity for lenders in a contracting mortgage market. (UPDATED)

Sales Boomerang’s new Life Event Alerts help lenders grow pipelines while fostering strong financial friendships

Sales Boomerang

OWINGS MILLS, Md. and IRVINE, Calif., July 14, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced the launch of its newest automated alert offering, Life Event Alerts, which notify mortgage advisors when a borrower or a prospect in their customer database experiences a major life change that could alter their financial situation and/or goals.

HousingWire identifies Sales Boomerang’s Richard Grieser as a Marketing Leader

Richard Grieser, vice president of marketing, Sales Boomerang

WASHINGTON, D.C., July 1, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced that Richard Grieser, vice president of marketing, was named to the prestigious 2022 HW Marketing Leaders List. This award, presented by HousingWire magazine, is presented to marketing leaders driving outsized business performance in the mortgage and real estate industries.

Sales Boomerang and Mortgage Coach Merge, Appoint Richard Harris as CEO

CEO Richard Harris

OWINGS MILLS, Md., and IRVINE, Calif., June 28, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced their merger and the appointment of SaaS executive Richard Harris as CEO.

Mortgage Markets CUSO implements Mortgage Coach to increase mortgage lending engagement at credit unions

Mortgage Coach - MortgageCoach

IRVINE, Calif., June 8, 2022 (SEND2PRESS NEWSWIRE) — Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced today that Mortgage Markets CUSO, LLC has implemented Mortgage Coach to grow mortgage lending engagement at the credit unions it serves.

Cheryl Messner joins Sales Boomerang as EVP of customer success and experience

Cheryl Messner joins Sales Boomerang

WASHINGTON, D.C., June 1, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced that it has tapped Cheryl Messner to manage its customer experience departments. In her new role, Messner will define strategies to enhance Sales Boomerang’s customer experience, engagement, success and operations. (UPDATED)

Mortgage Coach promotes Suzanne Duniphin to VP, Customer Experience and David Bowser to VP, Customer Engagement

Suzanne Duniphin and David Bowser of Mortgage Coach

IRVINE, Calif., May 10, 2022 (SEND2PRESS NEWSWIRE) — Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced the advancement of two of its department directors to vice president-level positions. Suzanne Duniphin was promoted from director of eLearning to VP, customer experience, and David Bowser was promoted from director of account management to VP, customer engagement.

EY announces Mark Cunningham and Alex Kutsishin of Sales Boomerang as Entrepreneur Of The Year® 2022 Mid-Atlantic Award finalists

Mark Cunningham and Alex Kutsishin of Sales Boomerang

BALTIMORE, Md., May 4, 2022 (SEND2PRESS NEWSWIRE) — Ernst & Young LLP (EY US) today announced that Sales Boomerang co-founders Mark Cunningham, president, and Alex Kutsishin, CEO, were named finalists for the Entrepreneur Of The Year® 2022 Mid-Atlantic Award. Entrepreneur Of The Year is one of the preeminent competitive business awards for entrepreneurs and leaders of high-growth companies who think big to succeed.

Logix Federal Credit Union launches Mortgage Coach to enhance mortgage advisory service for members

Mortgage Coach - MortgageCoach

IRVINE, Calif., April 27, 2022 (SEND2PRESS NEWSWIRE) — Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced today that Logix Federal Credit Union (Logix) has rolled out Mortgage Coach to enhance the mortgage advisory service it provides to members.

Sales Boomerang releases Q1 2022 Mortgage Market Opportunities Report

Sales Boomerang Q1 2022 Opportunities Report

WASHINGTON, D.C., April 18, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today released its latest Mortgage Market Opportunities Report. The Q1 2022 report showed an increase in purchase and home-equity loan opportunities that could help lenders offset dwindling refi volume.

Sales Boomerang ranks No. 19 on Financial Times’ list of The Americas’ Fastest Growing Companies

Sales Boomerang

BALTIMORE, Md., April 6, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced that it has clinched a top spot on Financial Times’ ranking of The Americas’ Fastest Growing Companies, ranking 19th overall, first among fintech firms and third in technology.

Mortgage Coach and ReverseVision team up to help consumers compare ‘forward’ and reverse mortgage financing options

Mortgage Coach - MortgageCoach

IRVINE, Calif., April 5, 2022 (SEND2PRESS NEWSWIRE) — Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, today announced an integration with ReverseVision, a subsidiary of Constellation Mortgage Solutions, Inc., the leading national provider of Home Equity Conversion Mortgage (HECM) and private reverse mortgage sales and origination technology.

Planet Home Lending selects Mortgage Coach to enhance customer experience with educational home loan comparisons

Mortgage Coach and Planet Home Lending

MERIDEN, Conn. and IRVINE, Calif., April 4, 2022 (SEND2PRESS NEWSWIRE) — Planet Home Lending, LLC, a national mortgage lender and servicer, has selected Mortgage Coach to give loan officers a tool to provide a better customer experience. With Mortgage Coach, mortgage loan originators (MLOs) can offer borrowers modern, consultative service with digital, interactive presentations that illustrate the costs and benefits of mortgage loan products and strategies over time.

Sales Boomerang joins forces with Bonzo to enable automated mortgage marketing with personality

Sales Boomerang

BALTIMORE, Md., March 22, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced its integration with Bonzo, an omnichannel sales engagement platform designed to scale the voice of mortgage advisors so they can attract, convert and retain clients on autopilot.

Mortgage Coach lauded as HousingWire 2022 Tech100 honoree

Mortgage Coach - MortgageCoach

IRVINE, Calif., March 3, 2022 (SEND2PRESS NEWSWIRE) — Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, today announced it has been named to HousingWire’s (HW) 2022 Tech100 Mortgage list.

HousingWire Magazine selects Sales Boomerang for 2022 Tech100 Mortgage Awards

Sales Boomerang

BALTIMORE, Md., March 2, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced that it has been selected as a HousingWire Magazine’s 2022 Tech100 Mortgage award winner for the third consecutive year. The HW Tech100 Awards recognizes the most innovative technology companies in the housing economy.

Mortgage Coach enhances integration with Black Knight’s Surefire to support lenders with mortgage education that helps convert borrowers at scale

Mortgage Coach - MortgageCoach

IRVINE, Calif., March 1, 2022 (SEND2PRESS NEWSWIRE) — Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, today announced an enhanced integration with Surefire, Black Knight’s customer relationship management (CRM) and marketing automation software designed specifically for the mortgage lending industry.

Sales Boomerang teams up with OptifiNow to offer lenders an integrated experience for mortgage customer engagement

Sales Boomerang and OptifiNow

BALTIMORE, Md., Feb. 22, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced its application programming interface (API) integration with OptifiNow, a cloud-based sales, marketing and customer relationship management (CRM) platform. The integration ensures accurate borrower data flows seamlessly and automatically between the two systems, giving lenders more time to focus on nurturing borrower relationships and exceeding sales goals.

Mortgage Coach expands partnership with NAMMBA to grow diversity, equity and inclusion in housing finance

Mortgage Coach and NAMMBA

IRVINE, Calif., Feb. 8, 2022 (SEND2PRESS NEWSWIRE) — Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, has expanded its relationship with the National Association of Minority Mortgage Bankers of America (NAMMBA).

Sales Boomerang’s Reverse Mortgage Alert helps lenders bring timely home-equity opportunities to more homeowners

Sales Boomerang

BALTIMORE, Md., Feb. 7, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced the launch of Reverse Mortgage Alert, a new addition to its pantheon of automated borrower intelligence products, as well as significant enhancements to the company’s existing Rate Alert product.