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Music Industry News
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Article Editor: Christopher Laird Simmons
Focus Marketing Founder to Teach 'The Whys and Hows to Focus Your Career' For Artists and Labels Through Information Analysis and Information-Driven Marketing
NEW YORK, NY - July 19, 2004 /Send2Press Newswire/ -- Focus Marketing Founder &
President, Jean Marc Rejaud, will participate to the up and coming Mid Atlantic
Conference in Charlotte NC from October 8th to 10th 2004. This premier music
conference, which reaches its third edition, is the ONLY industry event of its
kind in the Mid-Atlantic states whose goal is to focus the national and
international music industry and related press on the Mid-Atlantic music market
while providing a platform for the areas musicians and artists to gain exposure,
be heard and be educated in the business of music.
During this conference, Jean Marc Rejaud will facilitate an exclusive workshop on
the "whys and hows to focus your career" through information analysis and
information-driven marketing. Jean Marc Rejaud will share the unique concepts
behind Focus Marketing, a new breed of marketing-business support agency for the
music business, including the development of powerful-actionable business plans
for independent artists and labels.
With its expertise in the application of information analysis and Fortune 100
marketing best practices to the music business, Focus Marketing provides unique
top targets analysis based on the 80/20 rule, information-driven marketing-
business plan development/implementation support and fans database marketing
services in order to help artists, artists management and labels executives focus
their "limited" resources on their most attractive opportunities and with the most
appropriate marketing approach, for the optimum business impact...for an overall
artist career growth plan or for a new release.
"We know that the concepts and business discipline that we are leveraging are new
for the music business even though they proved to be extremely powerful for other
businesses where they have been applied," says Jean Marc Rejaud, Founder &
President Focus Marketing. "We felt that it was our duty to 'spread the word' as
much as possible for the benefit the artists' community that we truly respect and
we greatly appreciate that the organizers of the Mid Atlantic conference gave us
the opportunity to go one step further with our very successful workshop."
Through the work shop, participants will be exposed to unique marketing concepts
inspired from Fortune 100 best practices and will be able to leverage in real time
the methodology behind Focus Marketing. Through a combination of presentations,
case studies and online interactions, participants will see how they can apply
those new concepts to their own career. Three lucky participants will also have
the chance to have a real time consulting support from Jean Marc and the audience
during those sessions.
About Focus Marketing
Focus Marketing, based out of New York City, NY is a company bridging data
analysis, marketing strategy development and implementation for the music
industry. Before founding Focus Marketing, Jean Marc Rejaud gained 15+ years
business experience in Europe and the U.S. as a marketing executive in Fortune 100
companies like American Express and L'Oreal.
More information: http://www.focusmarketing.us
About Mid Atlantic Music Conference
The number one destination for music industry education and networking in the Mid-
Atlantic states makes a triumphant return to Charlotte, North Carolina for its
third installment! Wholeteam Enterprises, LLC, C/O - Midatlantic Music Conference,
5588 Chamblee Dunwoody Rd #110, Dunwoody, GA 30338.
More information: http://www.midatlanticmusic.com/
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