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Advertising Industry News
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Euro Retail selects Email Relationship Management Platform from Dynamics Direct, Inc.
Article Editor: Carly Zander
LOS ANGELES, Calif. - September 17, 2004 /Send2Press Newswire/ -- Dynamics Direct, Inc.
(www.dynamicsdirect.com), the leader in Email Relationship Management software and hosted
solutions for the enterprise announced today that the Retail division of Euro RSCG, the world's
fifth largest agency, has signed a software license agreement and has already began using
Dynamics Direct's Email Relationship Management platform, Dynamic Messenger™.
The agreement also allows Euro Retail to leverage Dynamic Messenger's .NET Web Services API and
Library to enhance their integrated marketing communications capabilities around the globe.
"The Dynamic Messenger product suite will provide our global customer base with immediate
benefit and value while giving Euro Retail a clear competitive advantage," says Aaron Orner,
Interactive Director at Euro Retail. "Not only is Dynamic Messenger the most powerful platform
available for email marketing, it is one of the most sophisticated enterprise software suites
we are using in our front office today. And best of all, it didn't take months to implement
like enterprise applications can take. We were able to install the software and go live in
literally a few days. As such, we anticipate a very quick ROI."
"We are very excited to have one of the best agencies in the world leveraging our entire
product suite," says Jason McNamara, CEO of Dynamics Direct. "A customer like Euro Retail, who
is global, innovative and a true leader in their market will give us an opportunity to fully
demonstrate the power of Dynamic Messenger and the benefits of Email Relationship Management."
About Dynamics Direct, Inc.
Dynamics Direct is the industry leader in Email Relationship Management (ERM), helping
companies realize the benefits of email messaging across the enterprise by providing the most
powerful, yet easy to use software and hosted solutions available.
Unlike traditional email marketing tools that are solely focused on campaign marketing, ERM
solutions cross organizational boundaries empowering multiple users, departments, and legacy
applications to easily execute real-time, dynamic email communications for a variety of
business situations, all while providing central administration to enforce global email policy
and compliance.
The company's ERM solution, Dynamic Messenger™, provides marketers and businesses with a
competitive advantage by reducing costs and eliminating the need for other systems and
dependence on IT. Founded in 1998, Dynamics Direct is headquartered in Valencia, California and
is privately held.
Organization Website:
www.dynamicsdirect.com
Source of News:
Dynamics Direct, Inc.
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