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Advertising Industry News
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Internet Campaign Commercials: A New Alternative to Expensive TV Campaign Ads
Article Editor: Carly Zander
WASHINGTON, D.C. - September 29, 2004 /Send2Press Newswire/ -- Campaign technology company,
ElectionMall Technologies, Inc. (www.electionmall.com), and media production company,
Henninger Media Services have partnered to offer candidates an effective alternative to the
television campaign commercial. The alliance will combine ElectionMall Technologies, Inc.'s
product Net Campaign Commercial and Henninger's media production technology. Internet
campaign commercials enable candidates and political organizations to run campaign ads
twenty-four hours a day on their own websites at a more affordable cost than television
ads.
"A need for this technology has arisen in the campaigns and elections industry," explained
CEO of ElectionMall Technologies, Inc., Ravi Singh. "Standard television commercials just
are no longer a viable expense for many candidates, especially those running races at the
local level. Television ads are getting more expensive each election season, so much so
that many candidates have stopped running ads altogether. Not only are Internet campaign
commercials more affordable, they enable candidates to say more than they can in a thirty-
second TV ad."
"Henninger Media Services has been involved with campaigns and elections for many years. We
have also witnessed the evolution of media and audio production for the web," said CEO Rob
Henninger. "It only seems natural these technologies would carry over to the political
world. The Internet will enable candidates the ability to do things that are not possible
through television."
About ElectionMall Technologies, Inc.
Founded by Ravi Singh in 1999 and funded by Microsoft executive George Spix, ElectionMall
Technologies, Inc. offers technologies to help candidates win elections. Singh, an expert
in online campaigns, was recently named one of the "five new powerbrokers whose sites and
bytes may well influence how you cast your ballot come November. In 2002, ElectionMall.com
won a Pollie Award for technology from the American Association of Political Consultants.
ElectionMall Technologies, Inc. is also a member of the European Association of Political
Consultants (EAPC) and the International Association of Political Consultants (IAPC). The
non-partisan company has offices in Washington, D.C., Chicago and Los Angeles.
About Henninger Media Services
Celebrating its 20th anniversary in 2003, Henninger Media Services (HMS) combines video and
audio production, state-of-the-art editing, interactive tools, and multimedia
design/development to form integrated projects and creative solutions that allow clients to
deliver targeted messages that attract, move and retain audiences. Henninger Media Services
is the Mid-Atlantic's leading creative communications company.
Organization Website:
www.electionmall.com
Source of News:
ElectionMall Technologies, Inc.
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