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e-tractions Given Award For 'Best Concept' at The 2004 MITX Ceremony For True Majority 'Oreo Campaign'

Article Editor: Christopher Laird Simmons

Oreo also wins 'Best Non-Profit Campaign' category at Ninth Annual Awards

BOSTON, MA - November 23, 2004 /Send2Press Newswire/ -- e-tractions was picked as a winner in both the "Best Concept" and "Non-Profit" categories at the 2004 MITX Awards. The annual MITX Awards is the largest Internet marketing awards competition in the country recognizing achievements in the development and implementation of interactive marketing technologies. Winners were announced in 28 categories, including four "Best of" awards at a ceremony attended by nearly 800 industry professionals held on November 10th 2004.

Ben Cohen (of Ben and Jerry's(R)) commissioned e-tractions(R) to develop the Oreo Campaign to drive registrations for True Majority, Cohen's political action organization. Launched in the Fall of 2003 with a small media buy, the Oreo Campaign has seen over 1.3 million visitors and accounted for more than 125,000 new registrations for True Majority. The campaign was featured on MSNBC and continues to see hundreds of daily visitors, months after launch.

The campaign can be viewed at www.e-tractions.com/truemajority/run/oreo

"The Oreo campaign was a winner on several levels: it dramatically increased membership at True Majority, it demonstrated the power of viral marketing, and has led to numerous other animation projects for progressive non-profit organizations. Oreo shows that web animation marketing is a powerful, cost-effective tool when done well," said Michael Gauthier, President, e-tractions.

The MITX recognition is but the latest in a string of awards captured by the highly visible e-tractions Oreo Campaign. The growing list includes: Horizon Interactive: Silver (Public Service Web Site) and Bronze (Flash Web Site); OMMA: 2004 Gold (Public Service/Not for Profit); National Association of Political Consultants "Pollie" Award.

"This ceremony shows us every year that technology and innovation continue to thrive in New England and our Award winners are a true testament to that fact," said Kiki Mills, Acting Executive Director of MITX. "Their work clearly demonstrates how companies are leveraging technology to help build their businesses."

Entries were judged by over 100 industry professionals representing various disciplines including creative directors, designers, technologists, media representatives, industry analysts, investors and business professionals. For the full list of winners go to www.mitxawards.org

About e-tractions

e-tractions, the Bedford, MA-based Internet marketing technology company, was founded in August, 1999 by a team of executives with expertise in the Internet, pharmaceutical, advertising, and information technology industries. The heart of e-tractions technology offering is EnterAct(TM), an Internet marketing platform that engages a client's audience in a memorable, effective online marketing experience. e-tractions proven, innovative demand generation techniques produce quality visitor traffic and converts these into qualified, educated prospects.

e-tractions helps clients build long-term customer relationships and improve brand equity, while increasing revenues and decreasing customer acquisition costs. Clients include Staples, (SPLS), Sepracor (SEPR), Reed Elsievier (ENL), Avnet (AVT). For additional information, visit www.e-tractions.com.

E-tractions in addition has named Pierre Jean to the position of Vice President of Sales to oversee the growth of EnterAct's client base.

About MITX

The Massachusetts Innovation and Technology Exchange (MITX), formerly known as MIMC, accelerates business opportunities and professional development for those who seek to create business advantage through the innovative application of technology and services. Serving more than 2,500 members from multiple industries including Internet, nanotechnology, interactive marketing, healthcare, and financial services, MITX is the region's premier association for thought leadership, technology trends, building business relationships and professional training and development.

MITX also offers its members the chance to promote their companies to targeted audiences through sponsorships, speaking opportunities and networking. MITX is headquartered in Boston. For more information please go to www.mitx.org

Organization Website: www.e-tractions.com
Source of News: e-tractions, Inc.

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