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Edited by Christopher Simmons, senior news editor

DAN POYNTER AND READERS RADIO LAUNCH 'NANOCASTING' AFFILIATE PROGRAM AT PARAPUBLISHING

Nanocasting affiliate program designed specifically for authors uses radio interviews to sell books directly to targeted readers.

LOS ANGELES, Calif. - Mar. 19, 2003 /Send2Press Newswire/ -- JackStreet Media announced today that it has developed and launched Dan Poynter's "Nanocasting" affiliate program at Parapublishing.com. Developed with Poynter's input, the program was designed to give authors a way to find new markets for their books and a mechanism to sell to books directly to the people who want them. Online affiliate programs, sometimes called revenue-sharing programs, allow web site owners ("the Affiliate") the opportunity to earn money by referring visitors to products and services provided by another business ("the Affiliate Partner").

In exchange the affiliate gets a commission on sales made as a result of the referral. The Nanocasting system was designed specifically for authors and includes the first affiliate program that uses streaming radio interviews to sell books. By placing a simple strip of code, affiliates will be able to bring Poynter to their web sites to help promote and sell books. The Nanocasting Affiliate code will webcast recorded radio interviews with Dan Poynter discussing publishing, his books, his products and programs right on their web sites. The interviews will educate, create interest and help generate affiliate sales.

"Dan Poynter generates more word of mouth than anyone else I've ever met. People are always referring other people to him. With the launch of the Parapublishing Nanocasting Affiliate program, Dan's supporters will now be able to get a commission for their referrals and Dan will be able to find and access new markets," said Errol Smith, program Director at Jack Street Media. "Dan has an advantage because he already has a huge network of sites linking to his. As those sites convert their static links to a Nanocasting affiliate link, Dan will effectively be on a 'virtual book tour' and his message will be on the air, everywhere, all the time. But the program will allow any author to set up their own network of Nanocasting affiliates who will sell their books," said Smith.

Poynter is considered to be the foremost industry expert on leveraging technology to find new ways to publish and market books. The launch of the Nanocasting Affiliate program is a milestone at Parapublishing as Poynter has never offered an affiliate program on his site. "For years I've taught authors how to find and reach groups that want to buy their books.With over 100,000 new titles fighting for book store space every year, every author must seek out new channels to reach their readers. The Nanocasting book marketing model, gives authors a new way to find and sell directly to the readers who want to buy their books. This is the leading edge of book marketing and the possibilities are very exciting,"said Dan Poynter founder of Parapublishing. "I'm pleased to partner with Errol to expand my reach through this direct selling program," said Poynter.

Many of the top book marketing experts are now using the Jackstreet Nanocasting system including, Mark Victor Hansen, best selling co-author of the Chicken Soup for the Soul series, Robert Allen - best selling author of Multiple Streams of Income and the One minute Millionaire and Jay Conrad Levinson father of Guerrilla Marketing and the Guerrilla marketing book series.

About Readers Radio: Readers Radio and the Virtual Book Tour was developed by JackStreet Media, a privately held new media company based in Glendale California.

For more information go to the Readers Radio web site at http://www.readersradionetwork.com

URL: www.readersradionetwork.com

Source of news: JackStreet Media