CANDIA, NH - Sept. 22, 2003 (Send2Press Newswire) -- Kye Power Inc. (www.kyepower.com), owner of the Kye® brand of women's golf apparel, announced that its Power Shirt™ has been chosen as a 2003 Polartec® APEX Design Award Winner. Malden Mills, makers of Polartec technical fabrics, revealed the winners of the 2003 North American Polartec APEX Design Awards at the Outdoor Retailer Trade Show ("OR") held in Salt Lake City, Utah. Winners were selected from companies using Polartec fabrics that offer exceptional products based on innovation, garment design, style, workmanship, fit and functionality.

The Power Shirt™, which merges elegance, authenticity and performance in a women's golfing pullover made of Polartec Power Shield®, was displayed with the other winning products throughout OR in the Malden Mills / Polartec booth. In addition to providing exposure at OR, Malden Mills is promoting The Power Shirt through garment seeding, custom hang-tags, sales literature, and other promotional support.

"This is a tremendous achievement for our Company, with timing that coincides perfectly with our Fall shipments," said Company Founder and President, Kye Power. "Considering all the wonderful companies using Polartec products, it truly is an honor to win this award in our first year. The Power Shirt is a study in contrasts, combining the rugged performance qualities of Power Shield with the elegance of a Swarovski crystal front zipper and sleek European styling. The Power Shirt exemplifies how Polartec products can readily cross over from the outdoor to the fashion industries."

The Power Shirt™ is a signature piece of Kye®. Kye is designed to meet the demands of women seeking a more sophisticated and fashionable look on and off the golf course. The line merges fashion and function, incorporating luxuries such as Swarovski crystal with machine washable high-tech domestic Polartec fabrics and the latest European performance fabrics made with Tactel and Lycra. The silhouette is clean and includes innovative golf features integrated into couture. Garments are manufactured in the U.S.A. of domestic and imported materials. Kye can be found in select pro shops, resorts, off-course specialty stores and boutiques.

Kye Power Inc. is a privately held golf apparel company headquartered in Candia, New Hampshire. Address: 467 Patten Hill Rd., Candia, NH 03034

More information can be found online at: http://www.kyepower.com

Company Website: www.kyepower.com
Source of News: Kye Power Inc.

New Hampshire Business Newswire / Fashion and Clothing Newswire
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