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Ad Industry News
Recent Business Newswire Stories from PRnetwire™ and eNewsChannels™
Edited by Christopher Simmons, senior news editor
World's First 'Living' Advertisement Makes A Big Splash
C I Host's 'Human Billboard' Called Huge Success - 500 New Customers
BEDFORD, TX - December 8, 2003 /Send2Press Newswire/ -- In the 6 months
that a 22-year-old Illinois man has had "C I Host" and "Managed Web
Hosting" tattooed on the back his head, the company has counted 500 new
customers who bought C I Host's services because they saw the tattoo.
"This has been a tremendous success," said Christopher Faulkner, CEO of
C I Host. "Jim Nelson is a great salesman and we are happy to have the
500 new customers who have come from his marketing efforts and the
publicity generated by the tattoo."
As part of the contract Nelson signed with C I Host, he must travel
around the country promoting C I Host and keep the 5-inch-square, blue,
black and orange tattoo visible for five years. He must hand out
business cards and flyers and learn a 10-second C I Host sales pitch.
"He is the best sales person I have - he passes out flyers, talks to
people and does not ask for a salary or commission," Faulkner stated.
After C I Host won the auction on eBay for Nelson's services, other
companies copied the marketing strategy, but with temporary tattoos.
Nelson auctioned off the back of his head to get cash to start his own
business.
C I Host, with more than 200,000 customers in 182 countries, is
well-known for its unique and effective marketing strategies.
In the past, C I Host has brought Howard Stern back to Dallas radio, put
its name on the back of Evander Holyfield's boxing trunks, sponsored a
NASCAR race car, held a contest to send the winner to the edge of space
in a jet and put a 25-foot high Santa on the roof of its headquarters.
"Whatever we can do to reach our target market and get the word out
about C I Host, we will do," Faulkner said. "It's similar to the extra
mile we go to bring our customers the most up to date technology and
give them the best service."
About C I Host
C I Host (www.cihost.com), based in the Dallas/Fort Worth market, is a
Web hosting and Internet solutions provider, domain name registrar (DNR)
and application service provider (ASP), serving 200,000 individual
consumers and businesses in 182 countries worldwide. The company creates
business-class Web hosting solutions for the small- and
medium-enterprise (SME) market, with the broadest portfolio of managed
hosting and value-added services in the industry. C I Host has been
consistently ranked among the Top 5 Web hosting companies out of 16,000
around the globe. C I Host's turn-key services range from initial domain
name registration to custom dedicated servers for e-commerce. C I Host
is headquartered from its main facility and Network Operations Center in
Bedford, Texas, and the company operates three diverse data centers in
Los Angeles, New York City and Chicago.
Organization Website: www.cihost.com
Source of News:
C I Host
Texas Netwire™
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