Send2Press® Newswire is a service of Neotrope®, established Jan. of 1983 in Redondo Beach, Calif., USA.
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Staff and Management for Neotrope and Send2Press
Thank you for your interest in Neotrope's Send2Press® Newswire services. Since 1983 we have provided affordable targeted news dissemination Direct-to-Editors™, professional press release writing, and agency of record services to small and medium businesses. Neotrope also pioneered the concept of search optimization of press release content back in 1997.
March 2014 News
We're still working on our 2014 site revamp, moving to a fully responsive and PageSpeed optimized platform. During the remodeling please bear with us a bit longer, as some things are a bit messy at this point as we continue to suffer the dregs of the 2009 website. :-)
As of March 1, we have retired our “Extended” level plans in favor of NEW “Premium” plans. New plans include promoted social media marketing campaign ($99 value) with click-tracking.
All of our staff are accredited public relations (PR) professionals and/or working journalists, and we are proud to be a 100% U.S.-based company, located in Redondo Beach / Torrance, Calif. (Los Angeles). Send2Press is a service of Neotrope®, and Send2Press was launched in 2000 as a "spin off" of Neotrope's traditional PR and brand identity services.
Neotrope became a "virtual office" business in 2002, with all staff working from their own homes and managing work electronically, versus a central physical office locale.
How to Contact Us
Meet Our Team
CEO of Neotrope® Member: PRSA, and ASCAP.
Christopher Laird Simmons
is a veteran author and journalist, musician, photographer, marketing guru and public relations (PR) expert, multimedia artist, and entrepreneur with over 25 years experience in multiple creative disciplines. He has written for over a dozen national magazines, including Micro Publishing News, Digital Imaging, Computer Player, the Graphic Artist Guild newspaper,
magazines. His first sale to a national magazine was for Polyphony
(now Electronic Musician
) in 1984, but his first published works were in various sci-fi fanzines in 1978 (at age 16). He is the author of FRACTOPIA
(Neotrope Press, ISBN: 978-0-9710555-0-6). Chris has been widely interviewed by magazines like Entrepreneur, PC World, Chicago Sun Times, Medical Office Front Desk Pro,
and Produce Merchandising
on topics related to ebooks, Linux Web hosting, music social networking, customer retention, Internet marketing, SEO/SEM, and public relations. (Photo circa 1995.)
Christopher composed his first press release in 1981 for a self-published work, which led to a quarter-page in Playboy
magazine's June 1982 "Potpourri" section; this later led to PR work for California entertainment and start-up companies, as an extension of his graphic design, copy-writing, and photography freelance work, and the launch of Neotrope in 1983 (the company launched as Mindset, and later became Neotrope). He is a current member of the Public Relations Society of America.
Chris has appeared on radio programs like JackStreet Live
and Publishing Basics Radio,
both on the topics of public relations and news dissemination; and is a quoted expert in major industry reports like the TrendWatch report on PDF technologies; and is one of the succcessful entrepreneurs quoted in the book Career and Corporate Cool
(Wiley, ISBN: 978-0470120347) by Rachel C. Weingarten. He has won numerous industry awards including an ARPL Design Award from Apple Computer, Inc., two Harvey Measurement Awards, and various design and photography awards. He has served as a public relations representative for numerous public and private companies with extensive experience in placing news stories in the media since 1981. He served for three years on the judging panel for the "Excellence in Technology Journalism" awards, created by the Public Relations Society of America (PRSA). He has been on the launch team for numerous successful companies, including MacMall®, and FindWhat.com (now part of Miva).
As a musician he played in various original bands in the '80s, released numerous albums, and composed theme music for two cable TV series; and is a member of ASCAP (The American Society of Composers, Authors and Publishers). One of his albums ("Beserker") can be found on iTunes, CDBaby
, Napster, etc. As a digital artist he has created covers for more than two dozen national magazine covers, and his art has appeared in major installations (1997 Bytes of Art Project, San Francisco), and was used for the cover of the 1997 Science and Technology Course Catalog for the California State University Long Beach (CSULB).
In addition to managing the day-to-day operations of Neotrope/Send2Press, and developing new business, Chris is directly involved in the management of all client projects.
» Keep up with Chris at ChristopherSimmons.com
Senior Writer, Send2Press® Member: Public Relations Assoc. of Western North Carolina.
Liisa joined the Send2Press team in January 2006, and serves as the lead press release writer and editor at Send2Press. Liisa (yes, spelled correctly!) writes for several national and regional magazines; daily and weekly newspapers; and business-to-business newsletters. Before joining Neotrope's Send2Press Newswire service, she worked as an editor for a national medical publishing company where she managed a team of writers and did market research for new launches. Liisa also worked in the catering business for several years, and as a result, specializes in writing about the food and beverage business and has two monthly columns that feature chefs and wine experts. (Photo circa 2005.)
Liisa received her Masters in Media Studies from the New School for Social Research in New York City and is currently a Board V.P. of the Public Relations Association of Western North Carolina. She resides in the beautiful town of Asheville, N.C., in the heart of the Blue Ridge Mountains; she lives there with her husband, Bryan and Black lab, Annie
Online Content Manager, Send2Press®.
Author Carly Zander has written for numerous online and print publications including CrossMedia
and Search Engine Intelligence,
and in the music business doing interviews and content management for outfits like Neotrope® Records. She resides in Northern California and collects toy robots, and has often been seen wearing oversized ear-rings made from recycled electronics, and making her hair stand upright for dramatic effect.
She is a full-time online content manager for Send2Press Newswire (including our Facebook Send2Press news page
, and Neotrope company news page
), and also manages content for Advertising Industry Newswire
Assistant Online Content Manager, Send2Press®.
Debra assists Carly Z. with updating various back-end information for the Send2Press Newswire feeds, CMS, and syndication elements that drive our content into various partner and aggregation systems. She also covers for Carly when CZ is offline. Debra has been with Send2Press for a couple of years now as a "part-timer." She is planning to work on a book about a topic she won't divulge. She resides in Southern California with her family.
Additionally, Send2Press works with various freelance writers in the U.S. and Canada on an "as-needed" basis. These team members provide assistance with press release projects, copy-editing/writing and related areas of expertise. (Note: some of these folks are found in the lower part of this page under Neotrope News Network team members).
While these folks are not part of our staff, they have been instrumental in keeping the systems running, developing proprietary solutions, and consulting with Neotrope for our Web applications:
Diran Alemshah, Daniel Dinev, Ross Fairbairn, and Olav Kolbu.
Dr. J.L. Simmons, PhD
Dr. Jerry Laird Simmons was a best-selling author and highly regarded professor for more than 40 years, before his passing on April 1, 2003. He authored and co-authored a wide variety of books (eleven to be exact) on topics related to the social movements and drug culture of the late '60s (It's Happening
), sociology and statistics in the '70s (Identities and Interactions
) and '80s (Social Research: The Craft of Finding Out
), senior crime and child safety during the early '90s (67 Ways to Protect Seniors from Crime
), and the new age movement of the '90s (The Emerging New Age
). His books have been translated into more than a dozen languages, and have been Literary Guild and Doubleday Book Club selections. (Photo circa 1990.)
His many successes helped inspire his son, Christopher, to become a writer and budding journalist as a teenager in the 1970s.
As a journalist Dr. Simmons wrote for more than 100 magazines during his career including Grit, Modern Maturity, American Health, Unity, Child,
and Parent's Journal
; and he had been widely interviewed on TV news, talk shows, radio, and in print. As a professor he taught at the University of Missouri St. Louis (UMSL); the University of California, Davis; and the University of California, Santa Barbara. As a follower of "guerilla marketing" his first successful press release was in 1969 which led to his self-publishied book It's Happening
being featured in the 1970 "Man of the Year" issue of TIME
magazine, as well as being picked up by a major publisher. He had co-authored several college textbooks, and published numerous scholarly articles for academia.
Throughout his career he proved to be a gifted promoter and was a popular public speaker. His contributions to the company included both mentoring, and financial involvement. During the spin-off of Send2Press from Neotrope in 2000, he worked directly with many of our first clients until he fell ill in early 2003. He will always be remembered and missed.
Neotrope News Network Staff, Interns, & Contributors
The Neotrope® News Network is a publishing network comprising both industry specific and local/state based online news portals and electronic magazines. As of Jan. 1, 2010, the network generates more than 10 million page views per month.
Important Note: you cannot reach any of the following people from our main phone number or e-mail as they do not work "on-site."
Scott G - "The G-Man"
Contributing Editor: Advertising Industry Newswire, eNewsChannels, and Music Industry Newswire.
John "Scott" G is a partner in Golosio Publishing which creates and licenses music for songs, commercials, films, and TV. A related company, FookMovie, creates videos for recordings in their catalog. He is also owner of G-Man Marketing, a communications firm in Los Angeles. Mr. G has created ad campaigns for hundreds of clients, and has written/produced radio commercials and corporate broadcasts for Fortune 500 companies. If you have opened a newspaper, flipped through a magazine, or listened to the radio in the past two decades, your purchasing decisions have been influenced by the work of Scott G and his firm. He is also the recording artist known as The G-Man, with his albums distributed by Delvian Records and available on iTunes. He's a voting member of NARAS (the Grammy® organization), on the Board of NARIP (National Assn. of Record Industry Professionals) and regularly writes about communications, marketing and advertising.
Contributing Editor: eNewsChannels.
Shirley Ryan has a MS in Human Relations and is president of Working Together, a business specializing in spiritual and cultural shifts in communities and helping people to create abundant, enriched life styles through changes in mind, body, and spirit. Beginning with our self, every relationship we have is a stepping stone to World Peace. We move outward from our center to our spouses, children, parents, siblings, family members, coworkers, supervisors, church family, school family, and community. She contributes articles to eNewsChannels™.
John C. Garrison
Contributing Editor: eNewsChannels.
John C. Garrison is a multitalented intellectual, a virtual "renaissance man," whose varied interests and interdisciplinary studies span the fields of Christian theology, political science, history, psychology, philosophy and tax law. Garrison is also the author of two books, The Psychology of the Spirit: A Contemporary System of Biblical Psychology and The New Income Tax Scandal: How Congress Hijacked the Sixteenth Amendment. A third manuscript in the works is Sigmund Freud: How An Atheist Jew Became an Antisemite Christian Heretic. He contributes articles to eNewsChannels™.
Contributing Editor: Music Industry Newswire.
Mr. David Kronemyer started his career in the music business playing 12-string electric guitar in a folk rock band. Lacking sufficient talent to continue as a performer he began to manage bands and promote shows. He formerly was Vice President of Capitol Records and Senior Vice President of Atlantic Records. Segueing to the movie business he became President of Gold Circle Films and then President of Cerberus Films. He currently is producing records and directing independent movies, "...none of which have much commercial potential," says Dave. He contributes articles on the music business to Music Industry Newswire™.
Contributing Editor: Music Industry Newswire.
Loren Weisman is an accomplished music producer based in Seattle, Washington. Having worked on over three hundred albums, Loren has also worked on numerous television, film, video game and radio productions, from New York to Los Angeles, Boston to Seattle. Loren is also the founder of Brain Grenade Entertainment LLC, and the author of the Freedom Solutions Recording Plan. Loren has also written The Artist's Guide for Success in the Music Business, a book to help independent musicians achieve self sufficient and sustainable success. He contributes articles on the music industry to Music Industry Newswire™.
Aria C. Munro
Content Editor: eNewsChannels.
Aria works in the book publishing industry and has been a content editor for the Neotrope News Network since 2004. Her black video iPod is most often shuffling Invader Zim episode vids and Thomas Dolby or Dead Can Dance tunez. She digs ninjas and similarly likes to be stealthy and dress in black. Apparently due to Aria being a big fan of spy gadgets, her photograph disintegrated before we could scan it for this mini-bio. She refuses to have a MySpace page because "...it might be the work of the devil." That's all we know, really.
Content Editor: California Newswire.
Cindy Holden has been an editor with the Neotrope News Network since 2004, and is currently the lead content manager for California Newswire®. She is a part time photographer, and was born and raised in California. She does NOT want Sarah Palin in the white house.
Content Editor: California Newswire.
Valerie Gotten (aka Valerie G) is an abstract painter, former movie stand-in, and volunteers for "green events" to help raise awareness about global warming, and help preserve California's wilderness and natural beauty..
Jesse JJ Jame
Content Editor: Music Industry Newswire.
"JJ" Jame is a percussionist and Moog theremin player, formerly a member of the Redondo Beach, California based BoyRacer™ electronica band (no relation to the European band of same name), and a long-time electronic music blogger, formerly an editor for the defunct EMcult™ Website. He is currently the daily news editor for Music Industry Newswire™. He also freely admits he constantly mis-spells "theremin."
Content Editor: Massachusetts Newswire.
Terry is the managing content editor for Massachusetts Newswire™, and has been a team member of the Neotrope® News Network since March 2009. He is currently attending college in Boston (he didn't make it into MIT and blames Red Bull for not giving him wiings to do so), does not hang out at "frat" parties, or have an avatar in Second Life, but he is a huge J.J. Abrams fan, and slavish to all things pop culture; his PSP is almost always on and within reach. He hates Perez Hilton, knowing hate is a strong word, but "...talentless media bottom feeders who prey on good people deserve no better," says Terry. He is a huge Thomas Dolby fan and truely pissed that he missed him at SXSW.
Content Editor: Florida Newswire.
Jennifer is the managing content editor for Florida Newswire™, and has been a team member of the Neotrope® News Network since Dec. 2008. She is a creative writer, former surfer girl, and currently resides in South Florida. She paints, is a foodie, and owns two pure white tabby cats who prefer their identities be kept secret (and no, they don't have their own Facebook page).
Suzy "Chapstick" Chaffee
Contributing Editor: eNewsChannels.
Suzy Chaffee got world headlines at the '68 Grenoble Olympics, and went on to incorporate her fantasies as a child ballerina of dancing down mountains, to help invent ski ballet, become three time World Freestyle Champion, and star in Bogner's world hit "Fire & Ice." In the '70s, Suzy was also the first woman on the USOC board, and led the reform of the double-standard Olympic rules with Jack Kelly, Bill Bradley, and Muhammad Ali, inspired by Jim Thorpe.
She also led the Title 1X March for Equality in sports and education and then set up the White House meeting with Secretary Mondale and WomenSports Foundation legends Billie Jean King and Donna de Varona to get it enforced. She inspired Senator Ted Kennedy to put it under his wing after convincing him that girls/moms are key to getting the whole family healthy, and then President George Bush Sr. while serving on his Fitness Councils. Impressed with her activism, President Ford's ad advisor, Jim Jordan dreamed up with her the "Suzy Chapstick" Commercials, that helped kick-start America's "Fun Fitness Revolution."
Chaffee is also an author of the I Love NY Fitness Book, lecturer, producer of ski ballet films, and she loves being ski teacher for world leaders, corporations, folks that need a helping hand, and Native youth.
She contributes articles on skiing, women in sports, and Native American issues to eNewsChannels™.
IMPORTANT NOTICE AND DISCLAIMER: Staff and bio information on this page, above, is subject to change, and is believed accurate but is not guaranteed. All editors, interns and contributors for Neotrope and Send2Press are freelancers and independent contractors and do not work "on site" (Neotrope became a virtual office company in 2002). Opinions expressed by any staff member, contributor or intern in print or online may not reflect the opinions, policies or beliefs of Neotrope management or the company's official policy on any matter written about in an article or blog/column, and should be considered the sole opinion of the specific author.
Contributor staff noted above cannot be reached from our main telephone or mailing address. We do not give out personal contact information.
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